Serena & Lily

Looking back to last weekend celebrating Charleston by Design, we transformed the historic Second Presbyterian Church courtyard into a place for conversation and connection. Between panels, guests relaxed in our Palma chairs to enjoy the city’s rich design heritage. Thank you to everyone who joined! Photography | Charlotte Elizabeth #serenaandlily

Introducing our collection for children and babies — rooms fit for big imaginations, thoughtfully designed to grow as much as they will. With over 200 new products, each thoughtfully crafted with our signature design approach, we are excited to fully decorate spaces for the youngest members of the family. The collections are intended to work seamlessly within a beautifully designed home while also giving little creatives a chance to make their rooms as wonderfully whimsical as they are. #serenaandlily https://lnkd.in/gAd8FeQh

Nestled in the heart of the French Quarter, our newest location captures the spirit of Southern charm with historic details, high ceilings, and large windows. Stop in to preview our Spring 2026 collection, explore our design island to feel swatches and textures in person, or join us on the terrace to immerse yourself in our expansive space and enjoy every moment that comes with designing your dream home. We can’t wait to welcome you! 📍32 Cumberland Street, Charleston, SC #serenaandlily

In celebration of our new Charleston Design Shop, we hosted an intimate dinner filled with thoughtful design, meaningful conversation, and Southern hospitality with Garden & Gun Magazine, LLC. Set around a Serena & Lily styled table and capped with a toast featuring our limited-edition Penelope Bourbon Beaufain collaboration, the night marked an exciting moment for our team as we continue to grow our presence in Charleston and connect with the local design community. Stay tuned as we share more from the opening festivities throughout the week. Photographer | Cameron Wilder #serenaandlily 

For the last chapter of this season’s “Dress the Table,” we gathered in our Naples Design Shop with interior designer Shelley Johnstone Paschke, author of A Loving Table. Guided by her belief that inviting people into your home should simply be a celebration of being together, Johnstone brings the same warmth to an extravagant family-style dinner as she does to a relaxed evening with takeout. Her convivial spirit was on full display at our Naples Design Shop, where we chatted about honoring traditions — from what’s on the menu to the tabletop itself. Rich foliage and mistletoe paid homage to a classic look, while warm neutrals and woven accents signaled a more coastal spin on the holiday tablescape. Partnership | Shelley Johnstone Paschke Location | Serena & Lily Naples Design Shop #serenaandlily https://lnkd.in/gSyJ39vF

"Dress the Table" continued in our Atlanta Design Shop with Paula S. Wallace, president and founder of the Savannah College of Art and Design. Known for hosting with the same ease at a gathering of six as she is at an event for thousands, Wallace brings a warm, family-inspired approach to every table she sets. For this installation, she partnered with talented SCAD alumni to craft a rustic, artful scene layered with Serena & Lily mainstays, including hand-painted portrait place cards by Savannah-based artist NoNo Flores and Elizabethan chair collars by Jessica Rubinstein. A beautiful celebration of creativity, collaboration, and the details that make a table feel truly special. Partnership | Paula S. Wallace, Savannah College of Art and Design Location | Serena & Lily Westport Design Shop #serenaandlily https://lnkd.in/g_Z9mT4j

Our “Dress the Table” installation continues in our Westport Design Shop. We partnered with wedding and event planner Augusta Cole, a Vogue “Best of” honoree known for creating unforgettable celebrations. Augusta took inspiration for her holiday table straight from her own china cabinet. Co-hosting with Madeline O'Malley, market director of Architectural Digest, we invited guests to an intimate gathering, complete with a caviar corner, antique ornaments, and a custom playlist, perfectly capturing the spirit of seasonal entertaining. Partnership | Augusta Cole and Madeline O'Malley of Architectural Digest Location | Serena & Lily Westport Design Shop Floral | Flowers by Ford

For the “Dress the Table” installation in our Chestnut Hill Design Shop, we collaborated with author Elin Hilderbrand on creating a scene straight out of her latest novel, The Academy. The design was steeped in prep school nostalgia, rife with navy, florals, and a touch of tartan. Name cards nodded to the book’s characters and the fictional boarding school that they attend. Elin shared her best hosting tips with guests as they enjoyed “tipsy tea” cocktails. Blending storytelling and design, the evening, benefiting Pine Street Inn, brought her world to life; one lucky guest took the tablescape home as a keepsake from the evening. Partnership | Elin Hilderbrand Location | Serena & Lily Chestnut Hill Design Shop Benefiting | Pine Street Inn Floral | Beach Plum Flowers Calligraphy | Glow Paper Co. https://lnkd.in/gvDMKAGz

We were delighted to welcome Lilly Pulitzer to take part in our “Dress the Table” holiday installation series at the Serena & Lily Palm Beach Design Shop, benefitting the Boys & Girls Clubs of Palm Beach County. Pink, green, and florals set the scene as Lilly Pulitzer brought their signature Palm Beach spirit to the table, and one lucky winner was selected to bring the design home. “This table was born from our love for vintage Palm Beach, where glamour meets playfulness,” says Mira Fain, Chief Creative Officer at Lilly Pulitzer. “It’s about honoring tradition while dancing barefoot in sequins.” A celebration of creative design, collaboration, and community, and a beautiful start to the holiday season. Partnership | Lilly Pulitzer Location | Serena & Lily Palm Beach Design Shop Benefiting | Boys & Girls Clubs of Palm Beach County https://lnkd.in/guprpt7v

Thank you to ELLE Decor for featuring our recent project in Hyannis Port with the Kennedy family: “When Ethel Kennedy died on October 10, 2024, at the age of 96, she left behind a grieving family and a lasting legacy of public service. But there was also her cherished home in Hyannis Port, Massachusetts—the seaside retreat where she and her husband, Robert F. Kennedy, spent summers with their 11 children, and where she later welcomed 34 grandchildren and 24 great-grandchildren. That storied house — where her brother-in-law, Senator John F. Kennedy, anxiously awaited the 1960 presidential election results, and the family gathered for both joyous celebrations and heartbreaking tragedies… …After Ethel's death, her children agreed that her son Max Kennedy and his wife Vicki would take on stewardship of the Hyannis Port home. Working with designer ann von kreuter and Serena & Lily to reimagine the space, Vicki requested a coastal palette of blues, sea-glass tones, and bright whites… …Since then, Vicki says, “every bedroom has been full except for a handful of nights, which makes us very happy.” Even sweeter is the response from guests. “One of the first things everyone says when they walk in,” Max says, “is: ‘Grandma would have loved this.’ ” https://lnkd.in/gkktmugC Publication | Elle Decor Design | Ann von Kreuter Partnership | Serena & Lily