SmartBrief

What’s one idea you’d put in an educator’s back pocket for the school year ahead? That's the question SmartBrief Education asked our partner associations. 🌟 These perspectives come from different corners of education, but they share a common theme: Sometimes, meaningful change starts with one small shift. Check out the feature here 👉 https://lnkd.in/d3VuKC2f International Literacy Association | National Council of Social Service (NCSS) | Joe Schmidt | Center for Civic Education | Aruna Patel | American Association of School Librarians | April Dawkins #Education #TeacherAdvice #EducationLeadership #StudentSuccess #SchoolLibrarians #Literacy #CivicsEducation

Groceryshop and Shoptalk Fall are right around the corner, and Ed Meagher is heading out to Vegas and Nashville. His calendar is filling up quickly, but he still has a few times to grab a quick coffee or chat on the floor. Whether you want to talk audience strategy, trends, or exchange perspectives on what's working, he'd love to connect. Send Ed a direct message to lock in a time before the week gets crazy. See you out there! 🎰🎸 #Groceryshop #Groceryshop2026 #Shoptalk #ShoptalkFall #SmartBrief #RetailInnovation #GroceryIndustry #CPG #RetailTech #Networking

SmartBrief is hitting the road this month! ✈️ Ed Meagher is heading out to connect with industry leaders at two big stops: 📍 Groceryshop in Vegas 📍 Shoptalk Fall in Nashville If you’re attending either one, Ed would love to say hello and share what we’ve been working on behind the scenes at SmartBrief. Shoot Ed a message directly to grab a coffee. Safe travels, everyone! ☕ #SmartBrief #RetailInnovation #GroceryIndustry #CPG #RetailTech #Networking #Groceryshop #Groceryshop2026 #Shoptalk #ShoptalkFall

What if your next video is already sitting in your content library? Webinars, customer interviews and thought leadership can all become video content, giving marketers another way to share the ideas and expertise they’re already producing. Video doesn’t have to be a standalone campaign. It can help extend content, reach audiences in different formats and support the buying journey. Read SmartBrief’s latest blog to learn more: https://lnkd.in/gERGk3uC

Lead generation is important. But it can’t carry your entire marketing strategy. Not every campaign needs to generate a lead right away. Some build awareness, strengthen credibility, or keep your brand visible while buyers research their options. The challenge for marketers is knowing how those efforts work together to support demand, rather than measuring every tactic by the same metric. Check out our latest blog to learn more: https://lnkd.in/emi5KGVy

Business travelers are taking more control of the booking journey, and that shift matters for marketers. Many travelers have a direct role in making or influencing travel decisions, creating an opportunity for brands to reach them well before the booking moment. An always-on approach can help build familiarity throughout the year, so your brand is more likely to be part of the conversation when the next travel need arises. Read the latest article in SmartBrief’s Business Travel series to learn more: https://lnkd.in/ewRrgxJd

Three different industries. Three different regulators. One shared story about how disaster, demand and red tape are reshaping the rules everyone has to build by. Read the latest CodeWatch to see how it all connects.

Association audiences — is your engagement strategy keeping up? Our Power of Association Audiences report uncovers the latest trends in how association members decide what content to interact with and what matters to them. What you’ll learn inside: ✅ Current purchasing and decision-making power in their current positions ✅ Overall priorities for learning and career progression ✅ How member consumption habits impact marketing strategies. If you are currently facing challenges in your messaging and marketing to association members and business leaders, these insights will help you make smarter decisions. Read the full report:  https://lnkd.in/e4pM8xaC #AudienceInsights #TradeAssociations #B2B #MarketResearch #SmartBrief

The most valuable business conversations aren't always happening on the biggest stages. Our blog explores why intimate experiences are becoming a key part of modern engagement strategies. Read now: https://lnkd.in/dvgyFpuq #Leadership #Events #BusinessStrategy

Students don't make enrollment decisions in a single interaction. Learn what the strongest higher education marketing campaigns have in common, and why audience understanding is becoming the biggest competitive advantage. Read our blog >> https://lnkd.in/d98SXbYJ