Stensul

I’m from NYC and a Knicks fan. But after seeing what the Milwaukee Bucks have done with Stensul and AI, I switched allegiance. The Bucks connected their AI agents to our Stensul harness over MCP to build emails. This is a really powerful way our customers are turning email and landing page production into a growth weapon -- more campaigns, more personal, bigger scale, without having production costs go up. AI as a giant slop cannon is honestly just depressing. AI as a way to get closer to each one of your customers, to elevate them and your brand -- that's what we are building at Stensul. Shout out to the Bucks and Justin Price -- thank you for your creativity and partnership.

Creating a thousand personalized versions of one campaign? AI made that easy. Getting every one of them reviewed, approved, and into market? That's still where most enterprise teams get stuck. Our August release is built for that: Segment Sets for reusable personalization logic, Stacked PDFs for one-file approval, and Segment Management for controlling it all at scale. Plus, enhanced accessibility checks in our Builder and through Stensul MCP, and a new MCP connection for Microsoft 365 Copilot. More on what shipped →  https://lnkd.in/g_ditZhW  

Register today! https://lnkd.in/e7XfkjRh

Every enterprise creation stack has the same flaw: it's built to make content, not to make content safe to ship. That's the draft factory — create now, govern later, then rebuild when something breaks. AI didn't cause that cycle. It just made it faster and the stakes higher. On July 23, Scott Brinker (the "Godfather of Martech," Martech Analyst & Advisor at chiefmartec), Ken Madsen (Chief Marketing Technologist, Ascendis), and Alex Alzate (Director, Marketing Systems and Production, Quest Diagnostics) join Stensul's Angie Weyman to talk about the governance layer missing from modern martech — the controls that sit between "AI made this" and "this is live." Register today: https://lnkd.in/e7XfkjRh

In today's AI-era, "can we make it?" isn't the question. "Should we ship it?" is. AI multiplied the volume of content enterprise marketing teams create. Getting that content approved and live is still the hard part. Today we announced new integrations with Figma, WRITER, and Salesforce Marketing Cloud Next — plus AI email creation from briefs, built-in email previews, and expanded personalization controls. Governed Creation™ now reaches more of where creation actually happens. Full announcement: https://lnkd.in/euwabqYy

For a long time, regulatory enforcement was reactive. A complaint comes in, a review gets triggered, a letter goes out. Teams could operate in that gap. That gap is closing. The FDA used AI tools to proactively scan channels and sent 200+ enforcement letters in a single month. The FTC has a dedicated AI enforcement unit. The SEC is actively examining whether AI claims in marketing materials can be substantiated. When regulators can find violations before anyone complains, governance can't be something you layer on at the end. It has to be in the process from the start. We broke down what four major regulators are actually doing — and what it means for enterprise marketing teams: https://lnkd.in/g4MF_2JC 

After a major reorganization, Xylem's segment-specific marketing teams suddenly owned their own campaigns — without the technical depth or infrastructure to support them. The old centralized model stopped working overnight. In the first year with Stensul, they created 600+ emails and landing pages, exceeded campaign goals across the board, and built a waitlist of marketers wanting access. Read the full success story: https://lnkd.in/g2_4PGcy  

We're hiring! Calling all AEs and AMs! DM me if you're interested. AEs: https://lnkd.in/g8XdZ7Sj AMs: https://lnkd.in/gU8ym49W

Is it really possible to govern an AI agent? It depends on what it's connected to. An agent building email through Stensul's MCP Server works inside the same guardrails a human does — pre-approved templates, encoded brand rules, automatic accessibility checks, built-in approvals. The governance travels with the work. That's what makes AI output actually shippable. Our latest blog dives into what governance for AI agents means in practice: https://lnkd.in/etRG8a8E 

Stensul is a proud sponsor of the Amazon Marketing Technology & Automation Summit 2026. If you'll be in attendance in Seattle, join us for a rooftop patio happy hour at Frolik Kitchen + Cocktails on Tuesday, July 7th at 5:30pm. Connect with fellow marketing and technology leaders over handcrafted cocktails, light bites, and sweeping views of downtown Seattle. Secure your spot: https://lnkd.in/e2QGxgT2