Pomelo Care has a new look that matches a growing mission. What began in maternal health now extends into pediatric care and menopause, still rooted in what has defined Pomelo from the beginning: proactive care that catches risk before it becomes a complication, with more than 40 peer-reviewed studies behind it. Stripes is proud to partner with Marta Bralic Kerns and the Pomelo team on care that is always one step ahead.
When we built Pomelo, we were inspired by a simple idea: the thick rind of the pomelo fruit, designed by nature to protect what's inside. Over the past five years, our virtual medical practice has expanded beyond pregnancy and postpartum to care for women and children across every stage of life. As our clinical reach grew, we realized we needed a visual identity that truly matched who we've become and how we take care of families every day. Today, we introduce the new Pomelo. Designed in partnership with Pentagram, our new look brings proactive care to life. Our custom logotype features connected letterforms that close care gaps—with an "m" that proactively reaches out to support the "e," symbolizing our commitment to connected, continuous care. Our adaptive Pom icon flexes around each family's changing health needs, while pomelo fruit-inspired colors and authentic photography bring human warmth to the clinical rigor behind our care. Traditional healthcare waits for a symptom, an appointment, or a crisis. Pomelo is built to deliver care that’s always one step ahead. Thank you to our partners at Pentagram for helping us translate our clinical philosophy into a brand built to grow alongside the families we serve. Our look has evolved, but our mission remains unchanged: to raise the standard of healthcare for every woman and child. To read more about the story that inspired our new brand, check out Marta Bralic Kerns's latest blog post: https://lnkd.in/gefiPqph