Subway

Meet your SUBconscious. This week Subway launched Feed Your SUBconscious, a new brand platform starring Will Arnett as the inner voice that knows there's a simpler, better way to eat. Watch the ad here: https://lnkd.in/g8dqqD9c

Exciting momentum for Subway in Central Europe! Great partners like this are core to how we're growing Subway around the world, investing in experienced operators who can support our franchisees and deliver for guests.

Marcelo Nacrur Brancoli's job starts with one question: what does the data say? Before Subway launches any new initiative, whether it’s a promotion, menu item, or operational change, Marcelo makes sure the answer is clear. As Senior Director of Planning & Analytics on Subway's North America Finance team, Marcelo leads business and strategic planning across digital, marketing, loyalty, operations and restaurant development. His team’s analysis helps guide those decisions, giving leaders the data to understand how different initiatives impact the overall guest experience and franchisee success. “What I enjoy most about my role is seeing data turn into action. Across tens of thousands of restaurants in North America, we use data to identify opportunities with our consumers and franchisees at the center. What makes Subway especially exciting is that great ideas can come from anywhere. If you have the data and a strong business case, you can get an idea in front of the right people and turn it into action quickly.” Thank you, Marcelo, for the work you do to support our guests and franchisees.

Visiting our markets is one of the most powerful ways to see how Subway is delivering for guests and creating opportunities for franchisees around the world. Last week, our CEO Jonathan Fitzpatrick traveled to Brazil alongside Artemio Garza, President of Latin America and the Caribbean, and Fernando Kohler, Managing Director of Master Franchise Operations for the region. Hosted by Pedro Zemel, CEO of ZAMP, and Ricardo Camiz, President of Subway Brasil, they experienced firsthand the energy, innovation and disciplined execution driving the market’s growth. ZAMP operates approximately 1,500 Subway restaurants across Brazil. Since joining the Subway system two years ago, ZAMP and the Subway Latin America and Caribbean team have built a successful partnership grounded in close collaboration, shared ambition and a commitment to sustainable growth. Together, the teams are modernizing restaurants, expanding self-service technology and introducing locally relevant menu offerings. A highlight of the trip was visiting franchisee Wagner Frediani at his newly remodeled restaurant in Sao Paulo, where the team saw Subway’s remodel program and new self-ordering kiosks in action. These kiosks are now being rolled out nationally, creating a more seamless guest experience and positioning franchisees for long-term success. The results speak for themselves: Brazil has achieved positive same-store sales and traffic growth for seven consecutive quarters. The group also connected with guests, franchisees and restaurant teams—and sampled the market’s newest menu innovation, Cookie made with Nutella®, created through the first collaboration between Subway and Ferrero. Brazil demonstrates what is possible when a committed master franchisee and an engaged regional team operate as true partners. We are proud of the momentum ZAMP and Subway Brazil have created—and even more excited about what lies ahead.

As National Sandwich Month wraps up, we asked team members from around the world to share their market's most popular sub. Watch to see what topped the list from country to country.

Subway meets guests in a lot of different places: inside retailers, on university campuses, at travel centers and beyond. That kind of convenience does not happen on its own. As Assistant Manager of Non-Traditional Business Development, Emma Edwards helps drive that growth. In her first year with the brand, she's built relationships with new development partners and identified strong sites for future restaurants. Growing our non-traditional business often means moving fast and juggling multiple partners at once. Emma's organization and follow-through have made her someone the team counts on. "I love meeting franchisees, new and existing, who are ready to grow with Subway. Being able to support them through the development process is the most rewarding part of my job." Congratulations, Emma, and thank you for everything you do to help our franchisees succeed.

We're helping Subway guests level up with their meal and their game. Ahead of the highly anticipated release of ARC Raiders' Frozen Trail update, we've partnered with Embark Studios to bring guests exclusive in-game rewards. Guests who purchase a qualifying meal Aug. 20 through Oct. 26 unlock the rewards, including an original Subterranean outfit designed specifically for this collaboration, plus new bonus items dropping weekly. The collaboration is a good example of how we're showing up where our guests are and connecting with them in new ways. For full program details, terms and conditions, weekly rewards bundles and code redemption, visit arcraiders.com/subway. 

Surae Cole started behind the counter at a Subway in Boscobel, Wis. in 1999. Nearly three decades later, she bought it! Surae walked in as a college student, with a strong work ethic and genuine love for her community. And she never left. Over 27 years, she rose from Sandwich Artist™ to restaurant manager and became the heart of the place. This year, Surae and her husband, Matt, made it official, becoming the franchisees of the very location where it all began. Founders Paula and Randy Sheckler, who opened the restaurant in 1995, couldn't be prouder. "Surae has run the Boscobel Subway like it was her own for many years. We’re thrilled to see her take this next step." Surae is one of thousands of dedicated franchisees who make Subway what it is, reminding us what passion and hard work can achieve. Congratulations, Surae and Matt! 🎉

Ten years ago, audiences first met Moana. This summer, she's back, and Subway is part of the journey. Starting today, guests can add the Moana Movie Meal Deal to any order for $1 more and walk out with one of five collectible character cups plus a $15 Fandango code to see the live-action film in theaters. Proud to be part of how families kick off the adventure this summer. *Limited time offer. While supplies last. Limits and restrictions apply, offer and participation subject to terms at https://lnkd.in/enix_rwU. #Subway #Moana #DisneyMoana

For nearly two decades, Adhir Wahi has grown with Subway, building a thriving business by putting people first and creating meaningful connections with his guests. With locations in Aurora and Naperville, Illinois, Adhir’s commitment to community has been a key driver of his success. From sponsoring youth sports and school events to partnering with North Central College, his outreach has built trust, visibility and lasting loyalty. These efforts haven’t just strengthened Subway’s local presence, they’ve driven real business growth. "Great service, a clean restaurant and fresh ingredients are just the starting point. What really makes a difference is investing in your community and building relationships that last." As Adhir marks his 20th anniversary with Subway this year, his story is a powerful reminder that when we show up for our communities, they show up for us. 👏 Join us in congratulating Adhir!