The Beauty Brief

Plainspeak’s founders spent months figuring out how to mail a sample for the cost of a few stamps. They wanted women to try Strength Water, tell them what they thought and, if they loved it, pass it along to a friend. That choice tells you a lot about the brand Sara Brooks, Heather MacNeil and Rachel (Pollard) Moore are building. After years helping other consumer brands find their voice, they created Plainspeak with a rule for their own marketing: every sentence should leave women feeling informed rather than inadequate. For our full feature, we spoke with the founders about the wellness advice they’re ready to retire, why they refuse to make aging a problem to solve and how their community is shaping what Plainspeak makes next. Read it here: https://lnkd.in/ghNU2zsB 💋XO, Bethany Paris Ramsay & Shiri Feldman #plainspeak #wellness #thebeautybrief #brandstrategy #beautyindustry #femalefounders #beautybusiness #beverages #beautynews

“Wellness stopped being about helping people feel better and became about giving them something new to worry about.” After years building consumer brands, Sara Brooks, Heather MacNeil and Rachel (Pollard) Moore founded Plainspeak with a different idea for women’s wellness: give women useful information, respect their intelligence and stop making aging feel like a problem to solve. Swipe through for a few of the things the founders told us about building the brand. Our full conversation is coming next, besties. 💋XO, Bethany Paris Ramsay & Shiri Feldman

Wellness has become a lot of homework for something that’s supposed to help us feel better. After years building consumer brands, Sara Brooks, Heather MacNeil and Rachel (Pollard) Moore started Plainspeak with a question: what would wellness look like if it respected women’s time, intelligence and real lives? Their first product, Strength Water, brings five nutrients into one daily scoop. But what caught our attention was the thinking behind it: no invented insecurities, no pressure to do everything, and a launch built around getting samples into women’s hands and hearing what they actually think. Meet Plainspeak in our latest Behind the Brand. And stay tuned for our conversation with the founders about the wellness myths they’re ready to retire 💋XO, Bethany Paris Ramsay & Shiri Feldman #plainspeak #wellness #thebeautybrief #brandstrategy #brandmarketing #femalefounders #marketingstrategy

We got the full Stori 💋 We chatted with Arshia Moorjani about building Meri Stori, bringing her Indian heritage into the brand, and yes, why we apparently did need another peptide lip treatment. Full feature is live now! Read it here 💌 https://lnkd.in/gEHbJydu XO, Shiri Feldman and Bethany Paris Ramsay #beauty #beautybrief #cosmetics #makeup #beautyeditorial

When you’ve worked in beauty for 15+ years, you have some thoughts!!! We chatted with Meri Stori founder Arshia Moorjani about why the world needed another peptide lip treatment, what “universally flattering” should actually mean, and why every product/launch NEEDS a reason to exist. Full feature coming soon!! XO, Shiri Feldman and Bethany Paris Ramsay #beauty #beautybrief #beautybrands #makeup #cosmetics #beautyeditorial

What happens when 15+ years in beauty meets the rituals you grew up with?? Well, meet Meri Stori founded by beauty vet Arshia Moorjani and rooted in the idea of bringing Indian beauty heritage into high-performance formulas. From the meaning behind the brand’s name to why the world apparently did need another peptide lip treatment, we’re breaking it all down for you today💋 XOXO, Shiri Feldman and Bethany Paris Ramsay #beauty #beautyeditorial #makeup #cosmetics #beautybrief

NEW LAUNCH BREAKDOWN: banu’s Deep Drench goes beyond bare-minimum moisture 💦 After three years and 18 formulas, founder Roz Samimi introduced the cushion-weight moisturizer acne-prone skin has been missing 💖 We unpacked how Banu built the launch through pink desert world-building, creator education, a Sephora debut, live masterclasses and an #NYFW skin-prep partnership with Tyler McGillivary SS27. And then we put the product to the test. Deep Drench is the Goldilocks of moisturizer weights: substantial enough to leave skin properly hydrated, light enough to layer beautifully and exceptionally well behaved beneath makeup. We loved it ✨ Read the full launch breakdown here: https://lnkd.in/gKhRWCq9 💋XO, Bethany Paris Ramsay & Shiri Feldman #banuskin #deepdrench #acneproneskin #beautymarketing #thebeautybrief

We’re dropping names, besties 💋 Introducing The Name Drop, a new series from The Beauty Brief profiling the PEOPLE making beauty more interesting, expansive and worth talking about. First up: Stixx M, the beauty writer, strategist and multi-media creator behind Boy Beat, a culture-forward platform using beauty as the entry point into bigger conversations about identity, masculinity, femininity, queerness, power, belonging and freedom. In our inaugural profile, Stixx shares the story behind the name, why beauty conversations need to move beyond products and how Boy Beat is making room for the ideas too often left in group chats and behind closed doors. Read How Stixx Mathews Is Making Room for More: https://lnkd.in/gmYSj9-v 💋 XO, Bethany Paris Ramsay & Shiri Feldman #thenamedrop #beautymedia #beautyculture #boybeat #thebeautybrief #peopleinbeauty #beautybusiness #beautyindustry

Perfume has always held the power to transport us, yet the way we wear it has remained remarkably fixed. Batchig is imagining another possibility: highly concentrated solid fragrance designed to be touched, carried, layered, and revisited throughout the day. From its intimate “Pick. Warm. Kiss.” ritual to refillable cases inspired by jewelry and vintage compacts, every detail reflects a more personal relationship with scent. In our full feature, we explore the founders’ journey from fashion to fragrance, the childhood memory that helped inspire Batchig, and the technical work behind translating fine fragrance into a balm. Read it here: https://lnkd.in/dksS4Yx8 💋 XO, Bethany Paris Ramsay & Shiri Feldman #thebeautybrief #batchig #fragrance

Behind Batchig are two longtime friends who saw an opportunity to make fragrance feel more connected to the way people actually live. Janelle Bolatova, Creative Director, and Clara Boyadjian, Managing Director, met while studying in Paris and later worked together at Sézane. Their experience in fashion taught them how hundreds of creative and practical decisions come together to build a world people want to enter. With Batchig, they brought that perspective to perfume, creating an experience that moves between fine fragrance, tactile ritual, and an object designed to stay with you. Meet the founders reimagining perfume for real life 💋 FULL feature is up NEXT, besties. 💋 XO, Bethany Paris Ramsay & Shiri Feldman #thebeautybrief #batchig #fragrance