The FEED powered by Loblaw

A cake shaped like San Jose City Hall isn't something you expect to find in a grocery store. For T&T Supermarket's San Jose grand opening, the team created a mango passion fruit mousse cake inspired by the city's iconic landmark—turning a dessert into a celebration of the local community. It’s a small example of how T&T creates experiences that go beyond the products themselves, connecting with shoppers through creativity, culture, and a deep understanding of the communities they serve. From store design to product development, those details are part of what makes each T&T location unique. Explore more of T&T's growth story on The FEED powered by Loblaw: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #Retail #Grocery #RetailExperience #FoodRetail #CustomerExperience #Loblaw

Some grocery products become part of the family routine. During a store tour, Tina Lee shares one of her personal favourites from T&T Supermarket—the multigrain bread that has become a staple in her own household. Beyond the product itself, what stands out is the level of choice built into everyday shopping. Customers can choose between thick and thin slices depending on how they enjoy their bread, from sandwiches to toast and everything in between. It’s a small example of how understanding real customer habits can shape the products and experiences retailers create. Don't miss the full episode: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #Retail #Grocery #FoodRetail #CustomerExperience #Loblaw

A great retail experience is about more than making products easy to find. The best stores help customers navigate with ease while also creating moments of discovery—encouraging shoppers to explore products they may never have known they wanted to try. At T&T Supermarket, thoughtful merchandising, clear signage, and knowledgeable team members work together to create that balance. The goal isn't just to help customers find what they came for, but to make the entire shopping experience more engaging. In grocery retail, every touchpoint matters—from the products on the shelf to the way customers move through the store. Explore more of T&T's retail strategy: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #Retail #CustomerExperience #RetailDesign #Grocery #FoodRetail #Innovation #Loblaw

Growth isn't always about becoming bigger. Sometimes it's about becoming more distinct. T&T Supermarket has built its success by staying focused as a specialty retailer—not by trying to become a traditional one-stop grocery destination. That focus shows up throughout the store, where even everyday categories are carefully curated with products that reflect T&T's unique identity and customer base. During his conversation with Tina Lee, Michael LeBlanc explores why differentiation—not just scale—has been central to T&T's growth strategy. Discover more about T&T's retail approach on The FEED powered by Loblaw: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #RetailStrategy #Grocery #SpecialtyRetail #RetailInnovation #CustomerExperience #Loblaw

The smallest details can make the biggest difference. One example: T&T Supermarket's soup pork dumplings, which feature a built-in paper liner designed to make steaming at home easier and prevent sticking. It's a simple addition, but it reflects a bigger approach to product development—understanding how customers actually use a product and designing around their experience. During a store tour, Tina Lee shared how thoughtful details like this help T&T's private label products stand out in a competitive grocery landscape. Catch the full conversation: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #PrivateLabel #Retail #ProductInnovation #Grocery #FoodRetail #CustomerExperience #Loblaw

The best retail spaces aren't always the ones that start out perfectly. At T&T Supermarket's California expansion, an unconventional store layout became an opportunity to rethink how the space could work better—for customers and for the team behind the scenes. During a store tour with Michael LeBlanc, Tina Lee highlights how an additional 10,000 square feet and thoughtful design changes helped transform the location into a functional T&T experience. Get more behind-the-scenes insights from T&T's growth story: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #RetailDesign #RetailInnovation #Grocery #FoodRetail #CustomerExperience #Loblaw

Great private label products don't happen by accident—they're tested, refined, and proven before they ever reach a national audience. T&T Supermarket CEO Tina Lee shares how the retailer built its private label strategy with support from Loblaw Companies Limited, combining proven processes with T&T's expertise in authentic Asian flavours. Each product goes through a rigorous testing process inside T&T stores before expanding across the Loblaw network. From dumplings to other category favourites, customer response helps determine when a product is ready for a much larger audience. It's a look at how collaboration, product development, and customer feedback come together to build brands shoppers trust. Hear the full conversation with Tina on The FEED powered by Loblaw: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #PrivateLabel #Retail #ProductDevelopment #Grocery #FoodRetail #Loblaw

Asian flavours are no longer niche—they've become part of the everyday grocery basket. According to T&T Supermarket CEO Tina Lee, consumers are more open than ever to trying new ingredients and cuisines. Michael LeBlanc also points to the pandemic as a turning point, when more people started cooking at home, experimenting in the kitchen, and expanding their palates. Those shifts didn't disappear when life returned to normal. They continue to influence what shoppers are buying and how retailers think about assortment, merchandising, and innovation. 🎧 Tune in: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #Retail #ConsumerTrends #AsianFood #Grocery #FoodRetail #Innovation #Loblaw

Walk into a T&T Supermarket in Mississauga and one in San Jose, and you'll notice more than just different signage. Under CEO Tina Lee's leadership, T&T adapts its assortment to reflect the communities it serves. That means stocking local brands alongside customer favourites and curating products that resonate with each market. It's a retail strategy built around understanding local tastes rather than replicating the same store in every location—a key consideration as T&T continues its expansion across North America. Explore Tina Lee's full conversation on The FEED powered by Loblaw: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #Retail #Merchandising #RetailStrategy #Grocery #CustomerExperience #Loblaw

Most people know T&T Supermarket for its groceries. But under CEO Tina Lee's leadership, it's also become one of Canada's leading destinations for Asian beauty products. From K-beauty and J-beauty to emerging trends across Asia, Tina explains that success didn't happen by chance. It came from years of learning what customers love, staying ahead of trends, and moving quickly to bring new products to market. Beauty may not be the first category shoppers associate with T&T, but it's become a key part of what sets the retailer apart—and another example of how the company continues to evolve alongside its customers. Don't miss the full conversation: https://lnkd.in/eQqwNqgH #TheFEED #TTSupermarket #TinaLee #KBeauty #AsianBeauty #Retail #RetailInnovation #Grocery #CustomerExperience #Loblaw