THE CHARLES GROUP

“What’s interesting about The Charles Group is that we can deliver a lot of the services a traditional legacy network can deliver… but without the bloat and more importantly, reimagined for the modern marketing ecosystem.”  — John Dunleavy, Global MD IN LBBonline - Little Black Book 👏👏👏👏

Being forgettable is the worst outcome. Being confusing is not. THE CHARLES GROUP CEO Aaron Edwards wrote about why the most talked-about Super Bowl ads this year weren't the clearest...they were the ones that made you Google something. https://lnkd.in/gbizRXFw #SuperBowlAds #SuperBowlLX #BrandStrategy #EarnedMedia #Advertising

Keeping in theme with the #SuperBowlLX recaps watch CEO Aaron Edwards catchup with NY1's Rocco Vertuccio https://lnkd.in/gYqxpCMy Key takeaways: - Brands are creating movements not moments - Unity, community and joy are what's needed right now and the ad industry didn't disappoint - Get your popcorn out for the the LLM ad wars (Claude was clearly the winner) #superbowllx #SuperBowlAds #BigGameAds #AIinAdvertising

When things start to go sideways, silence is the real risk. In Episode 05 of The CMO Hotline, John Dunleavy, Global Managing Director at The Charles Group, shares how clients can encourage transparent feedback, address misalignment early, and protect both the work and the partnership. https://lnkd.in/dZpQDHPk

We believe in growing our own. And today, we're celebrating big.🎊 Liam Speranza has been promoted to Creative Director—leading creative strategy for our Luxury & Lifestyle clients and becoming the first internal creative to reach this executive role in our history. Four years of boundary-pushing work. One very well-deserved seat at the table. You can read more here: https://lnkd.in/dJS6dGAf Congratulations, Liam!!!! 👏👏👏👏👏👏 #CreativeLeadership #AgencyCulture #TeamGrowth

When's the last time you let an idea wander without a deadline? To Dream Again is our collective exhale for 2026. A return to ideas that exist just because they want to...where creativity begins before it becomes a deliverable. Leave yours below...all dreams welcome. 💭💭💭

The RFP is only painful when it’s done wrong. In EPISODE 04 of THE CMO HOTLINE, John Dunleavy, Global Managing Director at The Charles Group, breaks down how clients can build RFPs that agencies truly want to answer, how teams decide which opportunities to decline, and the real dynamics behind working with procurement.

Not every trend deserves your budget—and not every idea deserves to be watered down. In EPISODE 03 of THE CMO HOTLINE, John Dunleavy dissects how brands can protect originality while avoiding the trap of chasing short-lived trends.

Stop blaming your agency....what 'the perfect clients' bring to the table. In EPISODE 02 of THE CMO HOTLINE, John Dunleavy, Global Managing Director at The Charles Group, explains what makes the perfect client, the key traits of an effective agency-client relationship, and how collaboration helps creative teams win.