MKG

Dare we say we got a sneak peek at summer? To celebrate the newest Victoria’s Secret & Co. PINK x Frankies Bikinis drop, we brought a little slice of the beach to life with a summer-ready pop-up in LA. Guests snapped photos in our cabana booth, spun the boardwalk wheel for prizes, sipped strawberry matchas, and browsed the line’s latest pieces — all designed to make guests feel like they’d stepped straight into those long, sunny days ahead. Thanks so much to Dava J., Fisher, Melanie, Joel Hamel, Katherine Hilton, Sammi Lin, Maya Angel; you’re our favorite beach buddies 💛😎

We couldn’t have said it better ourselves🩷

To show up for fans during the Super Bowl, one of the year’s biggest cultural moments, we partnered with BÉIS to create The BÉIS Bowl - a takeover of San Francisco Brewing Co., reimagined as a fully immersive brand clubhouse where commerce, culture, and community converged. By embedding the brand into a neighborhood staple, we transformed game-day energy into measurable engagement and meaningful brand presence. From product-powered relay races, locker-room and oversize football photo ops to trivia, customization, and a packed watch party, every moment was something you wanted to be part of. Big thanks to Shay Mitchell, Elizabeth Money, Kacie Cone, and Sydney Blake Thomas all-star partners, always.

We got to welcome the 2026 SEPHORA Squad in Los Angeles, and we loved every second of it. These creators were selected to represent the full, expansive world of beauty, so the welcome had to feel just as thoughtful. Over three days, we shopped, talked, sampled (both products and cakes pretending to be products), and so much more. Every little detail was planned and designed to help spark real connections and a whole bunch of beautiful moments. None of it would’ve been possible without a squad of our own. Huge thanks to our friends at Sephora Lauren Hough, Shelby Bernuil, Zach Zumbusch and to the teams Fenty Beauty, Caudalie, Giorgio Armani, OUAI, Phlur, and Dr. Idriss for helping bring it all to life.

Have you been missing Westeros? At the LA Fan Premiere of A Knight of the Seven Kingdoms, we tested allegiances, crowned new knights, and pulled fans straight into the world of the series. Spring is Coming #AKOTSK Thanks to our friends HBO including Charlie Weber, Mark Doumet, Justin Yee, Stephanos Yerolemou, Zachary Krame, Rosalie Shen, Quentin Cohan, Mads Murphy, Liz Keating, Harrison Glaser, Carl Stevens, Brianna Fleming Justin Barish for bringing us along to tell this tall tale. ⚔️🐎🥚🌱  📸: Marissa Joy Daly

Award season keeps on rolling, this time we're celebrating wins for Event Marketer's Experience Design Awards. We are positively glowing with our Gold for Best Festival Activation. Sol de Janeiro's Casa Cheirosa at Coachella was certainly not to be mist. HBO's The White Lotus Season 3 Finale was clearly a fan favorite this year, racking up another win - an Honorable Mention for the Most Shareable Event Interactive / Backdrop. And we're stoked to share an Honorable Mention with our besties at PINK SPARROW for our collab on The Old Phone Pub celebrating Ed Sheeran's single release for Best Pop-Up Experience.  💥🏆💥

It’s time to brag ‼️ HBO’s The White Lotus and Cheetos took home multiple titles at this year’s The Clios Entertainment Awards, including Gold in Integrated Campaign, Bronze in Branded Entertainment & Content, Grand in Partnerships & Collaborations, Gold in Out-of-Home Takeover… and that’s just to name a few. We couldn’t be more proud of the role we played in the collaborations that got them there. What undeniable cultural moments to build, and what an incredible team to build them with. Congratulations to everyone who brought these campaigns to life. These were special.

And, baby, that’s show business for you. We partnered with Spotify to transform High Line 9 into a theatrical pop-up experience celebrating Taylor Swift’s The Life of a Showgirl, her most anticipated era yet. From spot-on scenic details to FOMO-inducing easter eggs, the space welcomed thousands of fans into a bold, sparkling tribute to the drama, grit, and glamour every artist under the spotlight knows too well. A dazzling, collaborative effort by our dedicated dream team, pulling off a little Broadway-level magic in true showgirl fashion. ✨ 🎤

More good news! We’ve been shortlisted with HBO at The Clios Entertainment Awards for our work on The White Lotus S3 Westlake Finale Event and The White Lotus S3 Marketing Campaign. Huge thank you to our partners at HBO for trusting us to bring this on-screen cultural phenomenon to life, and for being incredible collaborators every step of the way. Congrats to all of the other agencies shortlisted--what a lineup! https://lnkd.in/e_6H73W2 https://lnkd.in/eMrP7sac

Major MKG news alert: ADWEEK dropped their Experiential Awards shortlist, and we’re thrilled, proud, and grateful to share that MKG is nominated for the Agency of the Year and highlighted for our work with BÉIS, Netflix and HBO! Agency of the Year is especially meaningful since it celebrates every team member who makes MKG what it is and every client who has trusted us to bring their brand to life. Thank you all. https://lnkd.in/eUpADnV6