Building loyalty in CPG isn’t easy—especially when retailers sit between brands and consumers. In this conversation, Brittany Zars and I explore how CPG brands can overcome that challenge, build trust directly with consumers, and create lasting relationships that drive growth. #trueloyal #loyalty #cpg #cpgloyalty
TrueLoyal
Software Development
San Antonio, Texas 12,636 followers
Experience Earns Loyalty. Loyalty Drives Revenue.
About us
Loyalty isn’t a strategy. It isn’t software, a platform, or a tool – it’s earned. TrueLoyal empowers brands to create meaningful moments that strengthen relationships and fuel sustained engagement. Because true loyalty isn’t built on transactions alone – it’s built on experiences that matter. TrueLoyal combines embedded loyalty experts with a robust platform delivering UGC, fan clubs, gamification, and complex loyalty programs - all natively integrated with leading commerce ecosystems. Our best-in-class receipt scanning technology unifies online and offline data, giving brands a complete view of customer behavior. With this connected foundation, brands can orchestrate engaging experiences that drive repeat purchase, increase lifetime value, influence key behaviors, and efficiently acquire new customers.
- Website
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https://www.trueloyal.com
External link for TrueLoyal
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Antonio, Texas
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Data sciences, Strategic Consultations, Customer Retention, Repeat Purchases, Customer Loyalty, Loyalty Strategy , Omnichannel loyalty , loyalty platform, loyalty reward platform, and customer loyalty platform
Products
![Click here to view TrueLoyal]()
TrueLoyal
Customer Loyalty Software
TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. By combining loyalty programs, fan communities, gamification, and UGC, TrueLoyal helps brands create experiences that encourage participation, strengthen relationships, and reward meaningful actions — going beyond simple transactions. These experiences deepen relationships with existing customers while attracting new ones. Engaged consumers who share content, join communities, and advocate for brands naturally influence and convert new audiences through trusted peer voices. With built-in receipt scanning, TrueLoyal connects digital and offline touchpoints — giving brands a complete view of how consumers interact across channels. By bringing engagement, participation, and loyalty together, TrueLoyal helps brands drive repeat purchase, influence key behaviors, and acquire new consumers through authentic advocacy.
Locations
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Primary
Get directions
122 E Houston St
Suite 105
San Antonio, Texas 78205, US
Employees at TrueLoyal
Updates
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What does Loyalty mean in CPG? In the first episode of our series with CPG expert Brittany Zars, we explore what loyalty really means for CPG brands—and what it takes to drive meaningful growth. #trueloyal #loyalty #cpgloyalty
What Loyalty Really Means in CPG
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New Brand Identity Focused on Turning Consumer Experience Into Loyalty and Growth. #trueloyal #loyalty
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Loyalty isn't a strategy. It isn't software. It's something that's earned. That belief is exactly why we evolved the TrueLoyal identity. #trueloyal #loyalty
A New Identity Built Around Real Loyalty
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New identity, same unrelenting focus to help brands earn loyalty from their consumers. #trueloyal #loyalty
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Thrilled to welcome Caleb Fox to TrueLoyal as our new VP of Product as we accelerate the future of loyalty! #trueloyal #loyalty
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Are You Building Loyalty — or Just Running a Program? In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, explains why most brands mistake activity for loyalty — and what it actually takes to create true, lasting engagement. #trueloyal #loyalty
What It Takes to Build Real Loyalty
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Why Partnerships Matter With Loyalty. #trueloyal #loyalty
The Missing Piece in Loyalty Growth
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Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, shares why loyalty begins earlier than many brands think — and how recognizing that moment can unlock deeper engagement and long-term growth. #loyalty #trueloyal
Loyalty begins earlier than many brands think
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In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, breaks down the biggest misunderstanding brands have about loyalty—and why many programs fail to deliver real impact. Check out the video here: https://lnkd.in/gBvYNQ6K
The Biggest Misconception About Loyalty Programs
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