Apt

Hiring in a world of AI tooling is becoming stranger and, in many ways, more difficult rather than easier. Thousands of applications for an open role, many of them fake. Endless ways to send agents across the web to identify your “perfect” candidate, without necessarily getting any closer to finding them. There are incredibly talented people struggling to find the right opportunity. At the same time, there are great companies spending enormous amounts of time and money trying to find the right person. Both sides are searching. Both sides are frustrated. And somehow they still aren’t finding each other. The best matches happen when you understand both sides beyond what’s written on the page. That’s a big part of what we’re solving at Apt: helping great people discover what they’re meant for, while helping companies find the people who can truly thrive with them. There has to be a better way to make the right introductions.

“Why can’t I just use ChatGPT or Claude for this?” It’s probably the #1 question we get at Apt. Our CEO Tomas Hoyos recently joined Phil Carter on his Subversive podcast and tackled exactly that question. We’ve now helped more than 2 million people navigate what they’re meant to do. The underlying AI matters, but there’s a lot more that goes into building a product people actually trust with something as important as their career. Tomas explains it here 👏

Most people will spend ~90,000 hours of their lives working. And yet figuring out what work you're actually suited for is still mostly trial and error. The idea for Apt started years before ChatGPT — during a long delay at Heathrow Airport and a simple question: What are some of the biggest problems hiding in plain sight? Career fit was one of them. "What should I do with my life?" For years, the idea sat on the shelf. Then AI changed what was possible. Since then, Apt has helped more than 2 million people better understand what they're wired to do, explore new career paths, and navigate what comes next. And we still think we're early. The world of work is changing quickly. People need better tools to understand where they fit — and employers need better ways to find people who are genuinely aligned with the work. Here's our co-founder James Beshara sharing a little of the story behind why Apt exists 👇