Dominating hip-hop and stepping into country, BigXthaPlug is showing there’s no limit to where his sound can go. Big congrats on the cover story with Rolling Stone! Read the full story and see what's up next here https://lnkd.in/epyHuyUQ
UnitedMasters
Musicians
Brooklyn, New York 52,585 followers
A Record Company in Your Pocket
About us
UnitedMasters is a new music industry alternative that provides independent artists with premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands including the NBA, Bose, and iHeart. UnitedMasters allows artists to easily distribute their music to all major streaming services. Distributed artists become eligible to participate in a variety of advertisements, brand partnerships and other promotions that earn them money and bring in new fans. UnitedMasters also provides artists access to their streaming and social data so they can gain insight into how to maximize fan engagement. The most promising artists on the platform unlock access to a bespoke suite of promotional services like playlist pitching, marketing, PR, and promotion. UnitedMasters aims to give artists the tools to operationalize their independence and maximize their creative and economic potential. UnitedMasters was launched in 2017 by Translation founder and music industry veteran Steve Stoute with a $70 million Series A led by Google’s corporate umbrella Alphabet alongside prestigious venture firm Andreessen Horowitz and entertainment giant 21st Century Fox. Led by a team of executives, marketers, engineers, and storytellers with backgrounds from YouTube, Soundcloud, Pandora, Instagram, Dropbox, Complex, and Vice, the platform positions talent for mainstream impact while allowing them to maintain full ownership over their master recording rights.
- Website
-
https://unitedmasters.com/
External link for UnitedMasters
- Industry
- Musicians
- Company size
- 201-500 employees
- Headquarters
- Brooklyn, New York
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Technology, Culture, Storytelling, Music, Creative, Advertising, and Mobile Applications
Locations
-
Primary
Get directions
10 Jay St
Brooklyn, New York 11201, US
-
Get directions
2360 3rd Street
San Francisco, CA 94107, US
Employees at UnitedMasters
Updates
-
Excited to see our Director of Label Services, Andrew Hove, hit the SXSW stage alongside fellow industry leaders to break down how real collaboration powers impact in today’s independent era. https://lnkd.in/eXB_gqBR
-
Applications are officially open for the Come Up Intern Program! Come work with us ➡️ https://lnkd.in/evVwBeUJ
-
-
Last week was epic! A celebration full of big love and epic performances by Armanii, Bigxthaplug, and Clipse. Thank you to all the fans and amazing partners Visa, McDonald's, and Hennessy, for making Celebration of Independence so special. Let’s keep the momentum going, until next year 🔥
-
Here's what no one tells you about building an independent company: it's not about topping charts on day one. It's about staying true to the mission and trusting the process. Our goal at UnitedMasters was to help artists stay independent and own their masters. Since day one, we focused on the mission, and now we're getting No. 1 hits anyway. We've launched careers for Brent Faiyaz, Lil Tecca, NLE Choppa, BigXthaPlug, and multiple superstars. The industry needs to pay attention. Don't chase the headlines. Build something that matters. Solve real problems. Respect the people you serve. The wins will come with time. #pushingcultureforward #thefutureisindependent
-
UnitedMasters teamed up with Mastercard and Le Twins to transform McLaren Racing F1 Team’s most historic racing victories into music. The result: The Sound of Victory — a first-of-its-kind album that fuses racing telemetry, speed, and emotion into a sonic tribute to passion and performance. This project brings Mastercard’s multi-sensory brand vision to life, reimagining how fans across Latin America connect with their love for racing with their music. Proud to help craft the sound of innovation and bring artistry to motion. 🏎️ https://lnkd.in/eKdQnJuj
-
Amsterdam Dance Event was a movie 🎥 UnitedMasters touched down in Amsterdam to connect with the artists, managers, and independents shaping the next wave of dance music. From packed panels to late-night conversations, one thing was clear: independence doesn’t mean alone and UnitedMasters is the partner you need. Big shoutout to everyone who tapped in with Linnea Sundberg , Alyssa Castiglia, and Suman Padhi breaking down how creators can own their work, scale their impact, and earn beyond streaming. Independence isn’t coming to dance music — it’s here.🗣️ 👉 To learn more about our offerings, head to https://lnkd.in/ex9uuMDH
-
Tune In Tonight at 8 PM as we celebrate and share that UnitedMasters has been nominated for Top Latin Rhythm Albums Label of the Year at the 2025 Billboard Latin Music Awards standing alongside some of the most powerful names shaping the global sound. This year’s nominations reflect the undeniable energy and creativity of Latin artists redefining the genre and UnitedMasters is proud to be innovators of that work. Read more about our recent nomination and tonight's award here: https://lnkd.in/eZD4XziD
-