📣 The countdown is almost over, school is almost back and so is the spirit that brings us together! Wishing everyone a successful 2025–2026 school year! 📚
About us
Varsity Brands elevates the student experience- in Sport and Spirit. We are BSN SPORTS, the recognized leader in athletic gear and Varsity Spirit, the driving force in spirit. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit. With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through two unique but interrelated businesses: BSN SPORTS and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
- Website
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http://www.varsitybrands.com
External link for Varsity Brands
- Industry
- Executive Offices
- Company size
- 5,001-10,000 employees
- Headquarters
- Dallas , Texas
- Type
- Privately Held
- Specialties
- sport, spirit, achievement, yearbook, cheer, athletics, dance, fundraising , cheerleading, new school construction, graduation, school spirit, performance arts, and school needs
Locations
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Primary
4849 Alpha Rd.
Dallas , Texas 75244, US
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1901 Diplomat Dr
Farmers Branch, Texas, US
Employees at Varsity Brands
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Javier Idrovo
Chief Financial Officer at BlueTriton Brands
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Damien Bukowy
CFO / VP Finance - Sourcing & Supply Chain Executive
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Mark Patton
Chief Architect, Enterprise Architecture, Passionate Technology Change Agent
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Josh Lipscomb
Senior Vice President, Total Rewards at Varsity Brands
Updates
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New school year, new mindset! Start the year strong and invest in your well-being and growth. The Believe In You Certification On-Demand Course for educators is now live! 🎉 This self-paced course will help you build a classroom culture that supports both you and your students with the 5 Pillars of Proactive Mental Health. What’s included: ✅ 6 video-based lessons ✅ Ready-to-use classroom resources ✅ Student journals for reflection and connection ✅ Self-paced flexibility ✅ 6 PD hours (endorsed by Sterling College) Use promo code BIYCERT at checkout to receive a discount!
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📍We're on the move! Our Believe in You Speaking Tour is charting a course to empower students across the country this fall. 🗺️ Each stop is designed to uplift and inspire—and we’ll be sharing highlights from the road all season long. Follow along and join the journey! Want to host a BIY Speaker at your school? Learn more at https://lnkd.in/gDS27ctC
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From the moment you step through the doors of Olentangy Berlin High School, you’re surrounded by a sense of pride and unity that defines the community. It’s a spirit shared by administrators, coaches, students and families that builds lasting friendships, fuels academic achievement and empowers every student with a sense of belonging. Whether it's cheering for a mascot, wearing school colors with pride or chanting "Berlin pride, it's forever!" - OBHS is building a tradition of excellence. Hear from administrators, teachers and students at a Varsity Brands IMPACT Program school on how #ThePowerofSchoolSpirit has shaped their campus.
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Swipe➡️ to meet the powerful voices behind our 2025–26 Believe in You Speaking Tour! These leaders are the heart of the Believe in You Speaking Tour, part of Varsity Brands’ nationwide movement to support students and educators with messages and tools focused on resilience, self-worth and mental health awareness. 👇Drop a comment: Who are you most excited to hear from?
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Varsity Brands has partnered with United Way to donate five trailers filled with over 70,000 brand-new items — including t-shirts, hoodies, shorts, jackets, and blankets — all headed directly to those impacted by the recent Central Texas floods. Thank you to WFAA for coming out to share this powerful story of community support and action. And a special thank-you to the incredible BSN SPORTS team for making it all happen. It’s moments like these that embody what Varsity Brands is all about: fast, coordinated action and a whole lot of heart. 💙
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From hosting a fun golf challenge to co-branding the venue and delivering an inspiring opening speech, the Varsity Brands team made an impact every step of the way. Special shoutout to Sandy Zimmerman, a Believe In You speaker, who earned a standing ovation for her keynote address. We are grateful to partner with the Georgia Association of Educational Leaders and to continue building lasting relationships in education! 💙
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One year ago, we marked a milestone in student engagement research that showed school spirit isn’t just a feeling, it leads to student success. From higher classroom performance to boosted confidence and deeper engagement, the message is clear: when students feel connected and involved, they thrive. 🙌 Help us celebrate one year of reaffirming the power of school spirit — and discover how to elevate it in your school community. Link in our bio!
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At Varsity Brands, our Corporate teams do more than support the mission — they power it. Get ready to make an impact by leading strategic initiatives, collaborating across departments, and connecting with all parts of the business to help inspire the next generation through sport and spirit. As part of a company where employees are co-owners in our shared success, your work will not only make an impact but also help shape the future we build together. Featured Opportunities: - Senior Backend Developer – Remote - Internal Audit Manager – Farmers Branch, Texas - Senior Data Engineer - Remote - SVP, Tax – Farmers Branch, Texas - Director of Strategy & Transformation- Farmers Branch, Texas 👉 Explore open roles and apply today: careers.varsitybrands.com
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