Verndale

👋 Hey Chicago marketers, ready to go from Opal experimentation to a working AI agent? Join us on April 9 for a hands-on Build-Your-Own Optimizely Opal Agent workshop led by a team of experts who will make it practical with:  • Impactful agent strategy design  • Live demo examples   • Guided build time to a draft Opal agent 🎟️ Save your spot: https://lnkd.in/es-th_pj

Now this is how you launch: AI-first dev + a high-performance, conversion-driven experience. 🏁 Xtreme Xperience is officially live—powered by the incredible team at Vaan (now part of Verndale).

To every team ready to master AI systems that actually drives efficiency and results: this is the event to attend. 👉 Join us and Optimizely in 𝗖𝗵𝗶𝗰𝗮𝗴𝗼 for a hands-on 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗹𝘆 𝗢𝗽𝗮𝗹 𝗔𝗴𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗼𝗻 𝗔𝗽𝗿𝗶𝗹 𝟵𝘁𝗵. Expect to roll up your sleeves to build an agent, learn where Opal agents deliver real impact, and get expert guidance every step of the way. Spots are limited. Save yours today: https://lnkd.in/e-Ye5zdk

We’re thrilled to welcome Homestead Studio to Verndale. Today marks an exciting step in Verndale’s mission to build a fully integrated D2C growth platform for ambitious brands. Homestead brings best-in-class paid acquisition, retention, and lifecycle marketing expertise—especially within the Klaviyo ecosystem—and strengthens our ability to help brands move from acquisition and conversion to long-term customer lifetime value. Paired with the commerce and Shopify excellence of Vaan - Shopify Platinum Agency and Verndale’s broader experience capabilities, we now offer a complete D2C continuum: customer acquisition, conversion, retention, and optimization—all through one connected partner. To the Homestead team and their clients: welcome. There’s so much we’re excited to build together. Learn more about Homestead and our shared vision here: https://lnkd.in/ezJwzMU9 #D2C #ecommerce #digitalexperience #klaviyo #commercegrowth #verndale #retentionmarketing #vaangroup

Robust prompt libraries only get you so far. They’re well-intentioned. Helpful and necessary at the start. But they don’t scale execution. Real impact happens when AI workflows embed the thinking, not when guidance lives in a document. 👉 Systematic beats static. Watch the full conversation with Liz Spranzani and Michiel Dorjee: https://lnkd.in/efaQXb_i

Cognex launches a new digital experience, marking a major milestone and a meaningful step forward in customer engagement and support for its global audience. Behind the scenes, a powerful Sitecore-led ecosystem connects content, search, and data, creating a more connected organization and enabling:  • Faster content delivery  • Stronger global brand alignment  • Improved customer and partner experiences  • Flexibility to grow alongside the business Congratulations, Cognex Corporation, on this transformation, and thank you for your collaboration and shared commitment to creating exceptional customer experiences. 👏 Here's to what's live and what's next!

What if AI adoption required the same accountability as a revenue forecast? Because ultimately, it does. Our latest guide from Tod Szewczyk explores how agentic AI reshapes decision flow, governance, and measurable growth. ⬇️

If you're measuring AI by time saved, it's time to rethink that approach. In marketing, efficiency doesn't equal ROI. If the hours AI frees up don't turn into revenue, pipeline, or growth... nothing actually changed. So what's a marketer to do? In this clip, Liz Spranzani breaks it down. Watch the full conversation: https://lnkd.in/efaQXb_i

For many brands, website modernization can feel like a mountain to climb. CommunityAmerica Credit Union scaled from hundreds of pages and rigid templates to a flexible, future-ready site in record time by leveraging Verndale's Forge AI migration accelerator. Ready to modernize and move content faster and without painful copy-pasting or writing custom code? 👉 Book your migration readiness assessment today and take the first step.  https://lnkd.in/eWxPrZA6

Time to put operational impact into the hands of marketers everywhere. AI is easy to experiment with. Embedding it into operations is harder. Liz Spranzani and Michiel Dorjee share how Optimizely Opal helps teams build and deploy agents inside real marketing workflows, and what measurable impact actually looks like. Where is AI creating (or stalling) impact in your organization? Watch the full conversation here 👇