Great reflections from the week, Zach. This kind of on-the-ground perspective matters. Expanding beyond traditional cash and wire options isn’t about replacement—it’s about increasing access, flexibility, and participant engagement across markets. Proud to support succeet and the conversations pushing this forward.
In case you've been following my travels, yes I made it back from succeet GmbH in Wiesbaden, where Virtual Incentives was a proud sponsor. As if the Great Jones Bourbon at Newark Airport wasn't enough of a sign, The Counting Crows hit song Mr. Jones played in the bar on my last night, book-ending a really wonderful trip. I spent most of the week listening, and the European market is strong. But there are real gaps when it comes to providing meaningful rewards to research respondents in certain countries and regions. Here's the thing... Cash is still king and wire transfers aren't going anywhere. But the industry leaders I spoke with aren't replacing them, they're adding to them. A Virtual Visa in local currency or a global eGift card on top of what they already do means broader reach, lower barrier to entry for participants, less liability, cleaner operations, and better economics. I was also really lucky to be hosted by Cher Chislett-Böser at the Insight Culture facility in Frankfurt. It's inviting, charming, and offers a great view of the Frankfurt skyline (if only I could take a photo in the sun without squinting!) If it feels like you are struggling to engage panelists in certain countries or regions, or you'd like to improve your operations and increase respondent engagement in a meaningful way, I'd love to swap notes and hope to visit this show again next year! #succeet #marketresearch #incentives #VirtualIncentives