Earlier this month, we opened our new Beijing Indigo store, marking our fourth retail location in Beijing and our largest footprint in the market to date at 3,000 square feet. The store was designed with Vuori's brand ethos in mind, including a sweeping facade with a silhouette of distant mountains and a mosaic pillar and ceiling that reflects flowing water. As Vuori General Manager Kate Hao stated: “It is a joy to see this store come to life as a true testament to Vuori's brand language and our unique ability to capture the soul of coastal California. A special thank you to the whole Vuori team for bringing this beautiful design concept and vision for the store to life here in China."
Vuori
Retail Apparel and Fashion
Carlsbad, California 336,337 followers
A New Perspective On Performance Apparel
About us
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.
- Website
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https://www.vuoriclothing.com
External link for Vuori
- Industry
- Retail Apparel and Fashion
- Company size
- 1,001-5,000 employees
- Headquarters
- Carlsbad, California
- Type
- Privately Held
- Founded
- 2015
Locations
Employees at Vuori
Updates
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We’re excited to announce Mark McCambridge will join Vuori as our new Executive Creative Director in November. With a wealth of creative direction experience across leading global brands, Mark will help shape how our brand’s voice and visual identity show up in the world across every touchpoint including product, storytelling, digital experiences and global campaigns. Vuori Founder & CEO Joe Kudla said: “As Vuori continues its global growth journey, we're focused on building a brand that people connect with on a deeper level, one that inspires people not only through the products we make, but through how we show up in the world. Mark has spent his career creating work that is thoughtful, distinctive, and human. He understands how to build creative organizations that can scale without losing what makes them special, and I believe he will play an important role in shaping the future of Vuori.”
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As part of our ongoing commitment to tennis and the surrounding community, we’re reflecting on two special activations we hosted in New York as the city’s biggest moment in the sport comes to a close. In partnership with Meadow Lane, our SoHo store transformed into a wellness-inspired market experience featuring giveaways, tennis-inspired styles, and an exclusive Honeydew Matcha and juice for guests. We also teamed up with City Parks Foundation NYC and Vuori athlete, Marcos Giron, for an afternoon of tennis, connection, and encouragement, supporting CPF NYC's mission to help young people discover what's possible through sport. Each of the kids in attendance also left with an assortment of Vuori product that was part of a donation to CPF NYC.
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It's easy to focus on the final result. The performance. The finished piece. The highlight moment. But behind every achievement are the hours of practice, the joy, the collaboration, and the people beside us along the way. In our latest partnership with Chase Infiniti, we explored the idea that the process matters just as much as the outcome. Whether stepping into a new role, pursuing a passion, or reconnecting with the things that inspire us, growth often comes from returning to what moves us most.
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Vuori Founder and CEO Joe Kudla recently joined InSpired podcast hosts Neetu Dhaliwal and Mike Rockefeller for a conversation on what it takes to scale a brand with discipline, clarity, and long-term focus. In the episode, Joe shares perspective on Vuori’s growth trajectory including our plans to open 300 stores by 2030 and the principles guiding that growth, from product innovation and our fabric-first approach to brand culture and financial rigor. Listen to the full episode at the link below. https://lnkd.in/e7tXmzrE
Joe Kudla, CEO of Vuori: The Discipline Behind a Decade of Growth
https://www.youtube.com/
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The moments that shape performance often happen outside of competition. In our latest Sunday Collection campaign, we partnered with Omarion Hampton, Jared Goff, and Colston Loveland to highlight the preparation, recovery, and consistency that support performance at the highest level. From the early drive to the final cooldown, the Sunday Collection is designed to move seamlessly through every phase of the journey.
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The people at Vuori are the heart of our philosophy—The Rise. The Shine.—the belief that the journey is just as important as the destination. This ongoing spotlight celebrates the employees who embody that mindset, and inspire us to live extraordinarily. For Michael Chen, Labeling & Compliance Manager at our Taiwan office, living an extraordinary life means not only living life to the fullest and enjoying every moment, but also recognizing that life will always bring challenges - it’s how you move through them that counts.
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Great days at Vuori are even better with great company, and that includes our furry friends. To celebrate National Dog Day, our Dog Days of Summer event at HQ brought together our dog-loving community for pup cups, photo moments, and visits from local vendors like Barkbus, Dogs On The Run®, and Dirty Dogs & Meow. As a dog-friendly campus, we appreciate the unique energy our pups bring to the office. They remind us to pause, connect, and find a little extra joy in the everyday.
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As part of our commitment to supporting the communities and natural spaces around us, a group of Vuori employees recently spent their morning volunteering at San Diego's Batiquitos Lagoon. The day provided an opportunity to learn more about this unique coastal ecosystem and the importance of protecting native plants and wildlife, with our team helping to clear debris from trails, rebuild damaged shade structures, and remove plastic mesh that posed risks to endangered wildlife. We are grateful for the ongoing partnership with Batiquitos Lagoon and the invaluable role they play in helping to restore the natural environment that inspires us daily.
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We’re excited to announce that industry veteran Carey Collins Krug will join Vuori as our new Chief Marketing Officer effective October 5. With deep marketing leadership experience from brands like Abercrombie & Fitch, David Yurman, Donna Karan NY, and Ralph Lauren, Carey will help advance our vision, strategy and global planning for the entire marketing function, amplifying the community, philosophy and values that have made our brand special since day one. Vuori Founder & CEO Joe Kudla shared: “Carey brings the kind of brand-building, consumer engagement and cross-functional marketing leadership that will be instrumental as Vuori enters its next chapter of growth. Her experience helping global lifestyle brands sharpen their storytelling and build deeper connections with consumers aligns closely with where we’re headed as we continue to scale.” Read more here: https://lnkd.in/gebucjvN