Cadent

For every media dollar, only 47 cents go to working media, while 38 cents fund fragmentation due to silos. At Cadent, we’re focused on bringing it all together — across all screens, all channels, all platforms. All as one. So more of your dollars are working media. More on ADWEEK.

At IAB #NewFronts yesterday, we showcased how you can easily integrate your #YouTube investments into your larger video strategy, instead of treating it as a separate media play. As a certified YouTube partner, Cadent maximizes your YouTube investments by combining advanced content curation, AI-enabled creative intelligence, and contextual YouTube collections to help you eliminate guesswork, so your message always reaches the right person at the right moment. Contact us to learn more: https://bit.ly/4tac56K

“All. Right. Now. This is the anthem of today’s consumer. They live in a world of instant access, seamless experiences, and infinite choice. They want what they want, All Right Now. People are already converged. So, the advertising we all deliver to them should be too.”   - Jes Santoro, Chief Revenue Officer, Cadent at IAB #NewFronts    This is exactly what Cadent offers — activation across all buying models, all screens, and all platforms — all in one place. All Right Now. Watch our video and find out for yourself.

Today at NewFronts, we showed what it takes to actually win on all fronts: unifying video across linear, CTV, and now YouTube, with the launch of Total Video Predictor to forecast your optimal media mix before you invest. It’s how advertisers move from guesswork to outcomes, reducing waste and making every impression work harder. And we’re standing behind it by guaranteeing improved outcomes for our clients.  Contact us to learn more: https://bit.ly/3Nu2SXT #video #linear #CTV #YouTube #IAB #NewFronts

How audiences consume media is already converged. So, why is the industry still planning, buying, and measuring media in silos? At IAB NewFronts, we’ll showcase what it takes to win on all fronts by moving beyond siloed planning to a unified, predictive approach. Join Douglas Rozen, Marcy Pentoney, John Cobb, and Jes Santoro on March 25 to see how Cadent’s predictive platform drives greater campaign performance by delivering the best advertising experiences across all fronts, from linear to CTV, and now all the way to YouTube. #IAB #IABNewFronts #advertising #linear #CTV #YouTube #digital

There's no better way to "wine-down" after a busy week at RampUp than with a trip to Napa. 🍇 It was the perfect setting to celebrate our shared success. Cheers to our clients for capping off a great week with us! #RampUp #NapaValley #ClientAppreciation #WineDownwithCadent

During today’s reverse pitch session at Convergent TV World, media buyers shared exactly what they’re buying, what’s not working, and what earns their attention right now, leaving audience members with 5 clear considerations: Direct-premium inventory, scale, precision, transparency, and effective measurement. Moreover, they emphasized the importance of solutions that can help them plan, activate, and measure video impact across the entire consumer journey. Want to make the most of your video investments, from linear to YouTube? Find out how Cadent can make it happen with a Total Video strategy: https://lnkd.in/e57NzA55 #ConvergentTVWorld #video #CTV #linear #digital

YouTube is now the most-streamed platform on TV screens in U.S. households, making it a critical channel for brands looking to extend their reach. Today, at Convergent TV World, John Cobb of Cadent VuePlanner and Carrie Seifer of Integral Ad Science discussed how brands can integrate YouTube into their video strategies not just as an extension of linear, CTV, and digital, but as a core part of a unified, total video approach. They also highlighted how creator-led content and AI are helping brands identify the right content, audiences, and moments to drive stronger engagement and measurable outcomes. If you’re at Convergent TV World, connect with our team! We'd love to hear about your video strategy and share how Cadent can help you drive growth with Total Video. #ConvergentTVWorld #CTV #Video

Linear, CTV, digital, and YouTube. It’s really all just video—especially to your customers. That’s what Cadent President, Douglas Rozen, dove into at Convergent TV World today. He emphasized that today’s video consumption habits are already converged, but the industry has yet to catch up. To achieve true convergence, where your ad experiences are relevant, your campaign planning and buying is seamless, and measurement is holistic, advertising technology must operate as one unified system across all of video. Not as separate channels stitched together. Only then will you unlock the true value of your video investments across every screen. Connect with us at Convergent TV World to learn what the power of totality in video, from linear to YouTube, can deliver for your business or reach out to our team. https://lnkd.in/e57NzA55 #CTV #ConvergentTVWorld #video #advertising