"Which one's the latest version?" 🤔 might be the most expensive question in marketing ops. A shared drive doesn't make a source of truth. Trust does ✅ and trust comes from someone owning it. Someone who is responsible for maintenance: naming files consistently, marking what's live versus what's dead, clearing the archive on a schedule. AI will happily generate the fifteenth version of a headline in seconds, but it won't tell your team which one shipped. Curious how true your 'source of truth' really is? 👀 Swipe for the five checks. 👉 #MarketingOperations #TechMarketing #WorkflowDesign
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