WorkInProgress

WorkInProgress has officially been named Agency of Record for Humann! It’s time to get our blood pumping. 💪 Whenever we evaluate new opportunities, we look for partners who are nice, smart, and kind. Humann checked every box. That remained true even early in the pitch process, when one of our CDs candidly described their brand as “cool Cheerios,” an observation delivered with the level of honesty and transparency that only a genuine partnership can sustain. Humann has Nobel Prize–winning science backing its products, and we couldn't be more excited to help them on their journey to change the way Americans view cardiovascular health. A big thank you to the team at Eden Collective for bringing us into the pitch process, to Humann for welcoming us onto their team, and to Brian Bonilla at Ad Age for covering our story! Read more about the unique, media-led pitch journey in Ad Age: https://lnkd.in/g9eAhBe4

Put a pizza in a tote and you have a problem: it’s standing straight up. The new Domino doesn’t have that problem. So for its launch, we made a custom tote designed to carry a Domino, or a stack of Dominos, in style.. A few hundred limited-edition Domino totes will be floating around NYC during Fashion Week. Keep an eye out. Pizza can’t be carried in a tote. The Domino can.

Domino's just launched something pizza has never really been: made for one. The new Domino is made with a crispy, Detroit Style Parmesan crust and whatever toppings you want. It’s also handheld and portable, so you can take it anywhere. Would you take your Domino to the side of a mountain? 🧗🏼We did. Because when pizza can’t … the new Domino can. 

Domino's just launched something pizza has never really been: made for one. The new Domino is made with a crispy, Detroit Style Parmesan crust and whatever toppings you want. It’s also handheld and portable, so you can take it anywhere. It’s perfect, say, for a nice road trip snack. Pizza can’t hit the road. But the new Domino can. 🚗

Domino's is giving away $1 million worth of free Dominos to people who buy a Big Mac, Whopper, Crunchwrap Supreme, Chick-fil-A Chicken Sandwich or Chipotle Burrito. Why? Because pizza has never really been considered alongside the most iconic fast food items made for one. But the new Domino can be. It’s made for one, portable, customizable and built for all the occasions where traditional pizza doesn’t quite fit. So for the launch, we decided not to tell people the Domino belongs alongside the GOATs of fast food. We’re asking them. Buy one of the qualifying fast food icons, upload your receipt at isthedominoworthy.com and you could get a free Domino to decide for yourself. Is the Domino worthy?

BLUE 42! BLUE 42! OMAHA! PARIS, TEXAS! BIG OLE HAT ON THE EIFFEL TOWER IN PARIS, TEXAS. DEAR PROFESSIONAL NETWORK FEAST YOUR EYE HOLES ON THIS AND EAT YOUR HEART OUT! HUT! HUT! HIKE! (New work for Sling TV directed by the Perlorian Brothers and edited by Ryan Steele.)

If we met you on a plane, we wouldn’t tell you about this new work with the fine folks at Sling TV. But you’re on LinkedIn, which means we get to tell you alllllllll about it. Ok, so. It started with a brief. And then we presented about 5 maybe 6 areas total. And then it was narrowed down to a few that were tested. Many tested real good which is great. From there decisions were made and directors were contacted and treatments were created and treatments were presented and scopes were agreed to and contracts were signed and auditions were held and callbacks were made and cast was approved and wardrobe and location and VFX and SFX and edit and then hojicha was drank and then more edits were made and then things were locked and color was made and finishing was done and then we shared it to friends and family and now we share it with you. (Directed by the Perlorian Brothers and edited by Ryan Steele.) 

We at WorkInProgress have really great relationships with our fathers, which is why we know they’re proud of our newest work with Sling TV. But if they like it, will you let us know? Please. (Directed by the Perlorian Brothers and edited by Ryan Steele.)

"Be patient, trust the process and yourself." Co-Founder Evan Russack shares the best advice he's received for running a small agency.

Geno Schellenberger, Jack Westerkamp, Evan Russack and Matt Talbot discuss the history of WIP, Evan and Matt's unique paths into advertising and the fun question of how Geno and Jack would use their WIP Funds. Check out the full conversation below! A big thank you to Breaking and Entering Media for joining us in Boulder and making it a day to remember.