Wip

Proud to be named the 2026 New Product Launch Category Excellence Award winner by Convenience Store News for our partnership with Murphy USA. Huge credit to the Murphy USA team, led by Roland Larino, for their partnership and early conviction in energy pouches as the next major category in convenience. We've quickly expanded to 1,594 Murphy USA stores thanks to the strong proof of concept in our first four months of launch. Together we: ▪️ Scaled Wip to 800+ stores in just two weeks through a new distribution and route-to-market strategy ▪️ Drove 19,500+ incremental unit sales during the Oct/Nov promotional period ▪️ Delivered a single-day holiday program with 24,000+ units redeemed, representing 43% of all general merchandising units sold that day It’s proof of what’s possible when brands and retailers align around a shared vision and move with speed and purpose. Thank you Convenience Store News for this recognition! Full story 🔗 : https://lnkd.in/eemAkP64? #WipEnergy #CPG #EnergyPouches #CategoryExcellence

Good news for travelers everywhere: Wip is now available in 644 Love's Travel Stops across 42 states! Wherever the road takes you, you can now fuel your drive with bold, great-tasting, liquid-free energy. #WipEnergy #EnergyPouch #CPG

Wip is now available in over 5,000 retail doors across 44 states! Wip is expanding fast and this milestone is a testament to our incredible retail partners, a passionate team, and the consumers who continue to embrace a better way to power their day. We’re just getting started. #WipEnergy #Energy #CPG

Big weekend for Wip at the Arnold Sports Festival. There were over 100,000 attendees from around the globe and the response to Wip was incredible. People are excited about the pouch format and once they try Wip, they get it -- a better, cleaner, more convenient way to power workouts. We had countless attendees come back to the booth just to tell us how much they loved the flavors and the bold energy Wip delivers. We had great conversations with new and existing gym partners about the pouch momentum in sports nutrition, so get ready to see Wip popping up in gyms around the US. A big thank you to everyone who stopped by the booth. We’re energized by the weekend and even more excited for what’s ahead! #WipEnergy #EnergyPouches #ArnoldSportsFestival

Wip is bringing the energy to Arnold Sports Festival this weekend! Visit our booth (#327) to experience the next era of energy for yourself. ▪️ Try the newest Wip flavors ▪️ Connect with the Wip team ▪️ Score exclusive brand merch See you there. #WipEnergy #ArnoldSportsFestival #TheArnold2026 #SportsNutrition

Great week at #CRU2026 working alongside industry leaders to drive what’s next in convenience retail. One thing was clear: the opportunity in this category is real, and buyers are leaning in. It was encouraging to see how familiar major chains already are with this emerging space, and how strongly our omni-channel approach is resonating: investing in trade promotion, driving velocity at shelf, and bringing a highly engaged, profitable consumer into the set. Hosting the “Swing & Social” was a highlight. We had a great time on the course, built strong connections, and saw plenty of Wip in action. Appreciate everyone who took the time to connect. The momentum coming out of CRU is energizing to say the least! Informa Joe Wichser Jack Lancaster #WipEnergy #CPG #ConvenienceRetail

Consumers asked. We delivered. Blue Raspberry and Fruit Punch are officially part of the Wip lineup. This isn’t just a flavor launch. It’s another step in raising the bar for functional energy. We deliver strong, effective energy with exceptional taste at both 100mg and 200mg. That’s not easy to do. Caffeine is naturally bitter, and higher doses are even harder to formulate well. Most brands struggle to achieve both performance and flavor. We don’t. With Blue Raspberry and Fruit Punch, we’re bringing bold, crave-worthy flavors that prove you don’t have to choose. Now available on wip.com and TikTok Shop, with major online and in-store retailers, including Amazon and Walmart.com, rolling out in early March. Read more via BevNET.com 🔗 https://lnkd.in/e7h28APZ #WipEnergy #EnergyPouches #CPGNews #BlueRaspberry #FruitPunch

Wip is a proud sponsor of #CRU2026! Convenience Retailing University represents the pinnacle of retail education and innovation, and we’re excited to be part of the community shaping what’s next for convenience. Our sales leadership team will be on the ground all week and is fired up to meet fellow leaders across the convenience retail space. Be sure to join us on February 24 for the “Swing & Social” golf event — for a chance to connect on the course, sample product, and experience the convenient energy of Wip first hand! If you’ll be at Informa CRU, let’s connect! #WipEnergy #CSP #InformaConnect #CRU

Not only can Wip energy be felt. It can be worn. Today we’re launching our collaboration with Bossi, bringing Wip into fashion and culture in a way energy brands simply don’t do. We believe performance is cultural. It’s how you move, how you show up, what you identify with. Bossi shares that belief, pushing the edges of performance and streetwear the same way Wip is redefining what an energy brand can be. The response has been wild. People don’t just love the product. They want to wear the brand. That’s how you know you’re building something real. As Bossi told Complex NTWRK: “As a brand that has never taken the traditional route, partnering with an energy company that challenges convention felt like a natural alignment.” Read the full story on Complex 🔗 https://lnkd.in/eRx8qzxR #WipEnergy #Bossi #WipxBossi #Collab

2 million cans sold! And we're just getting started. Wip is redefining how people consume energy. Strong velocity, expanding distribution, and growing demand across retailers and distributors nationwide have fueled our early momentum. As we enter our next phase of growth, we’re excited to welcome Joe Wichser as SVP of Sales. Joe brings deep experience scaling emerging categories, building high-performance sales teams, and partnering with retailers and distributors to win. We’re accelerating national expansion and continuing to build the next generation of functional energy with our retail and distribution partners. #WipEnergy #CPG #Energy Fitt Insider 🔗 https://lnkd.in/dEQ7YSwR