WISEcode

Consumers want to know more about what is in their food. For brands that meet a Non-Ultra Processed standard, the challenge is making that information easy to see and understand. That is why WISEcode is offering free Non-UPF Verification for one year for a limited time. If your products qualify, you will receive the WISEcode Non-UPF Shield to use on packaging, your website, and in your marketing. Here is how it works: - Create your account with WISEcode Intelligence - Add your brand and products - WISEcode verifies your products against our Non-UPF standard - Qualifying products receive the Non-UPF Shield and a welcome kit with marketing assets We believe brands that make food without ultra-processed ingredients should have a simple way to communicate that to consumers.

As AI transforms how we interact with information, one thing is becoming increasingly clear: better answers require better data. That’s exactly what we’re building at WISEcode. The food system has an information problem. Nutrition labels give consumers a snapshot, but they don’t tell the full story. WISEcode’s Food Genome Project is helping decode that complexity, mapping 650 billion food facts and 200,000+ studies to turn an overwhelming amount of information into intelligence people can actually use. The future of food isn’t just about more technology. It’s about more transparency, better intelligence, and proof over persuasion. We’re proud to see this vision, and the work behind it, featured in Inc. Read more here: https://bit.ly/4gnDy1e

You are the one reading the label in the cereal aisle, squinting at an ingredient list that was written for chemists and not for a parent trying to feed her family well. WISEcode was built for that moment. We are a food intelligence company built by nutrition scientists and engineers, and we do the hard part for you. Scan any barcode and in seconds you know whether a food is ultra-processed, exactly which ingredients are driving that result, and how it stacks up against the other options on the shelf. Flag the allergens that matter in your house, build lists for school-safe snacks, and shop with the quiet confidence that comes from actually knowing. This is what we call FoodTruth. You deserve to know what is in the food you bring home, for yourself and for the people you love, so you can decide for yourself.

O'kra is officially WISEcode Non-UPF Verified™. No guessing. No hidden ultra-processed shortcuts. Just ingredients that meet our rigorous Non-UPF Verification standards. Ready to earn the Shield for your brand? https://bit.ly/4pYKRjj

Transparency starts with what's inside. Moo'd Up earned the WISEcode Non-UPF Shield™ because its ingredients meet our Non-UPF Verification standards—giving consumers confidence in what's really in their food. Want your products to earn the Shield? https://bit.ly/3QTyPus

The WISEcode Non-UPF Shield is designed to help quickly identify products that are not heavily ultra-processed based on ingredient-level analysis. If a product earns the WISEcode Non-UPF Shield, it means it passed WISEcode’s ingredient-level review process for ultra-processing. Get verified today: https://bit.ly/4pYKRjj

Moka Energy is WISEcode Non-UPF Verified™. Every ingredient checked, with no ultra-processed shortcuts hiding behind clean packaging. This is what WISEcode's Shield stands for, and Moka Energy earned it. Ready to verify your brand? Start here: https://bit.ly/3QTyPus

Good Grains is WISEcode Non-UPF Verified™. That means it's met the science-backed standard for non-ultra-processed food, verified by WISEcode. It's how shoppers and retailers looking for cleaner food can find and trust brands like Good Grains. Ready to verify your brand? Start here: https://bit.ly/3QTyPus

We're proud to be featured in the Chicago Tribune as an example of how AI is changing the way people shop for food. As shoppers look for more than just lower prices, WISEcode gives them real control to ensure their food is non ultra processed in seconds. It's exactly where grocery shopping is headed, more personalized and more transparent, and we're glad to be part of that shift. Read more here: https://bit.ly/3RzfT4f

What a show 🎉 The conversations at Summer Fancy Food Show reinforced what we already know: the demand for non-UPF and food truth is here. Thank you to everyone who stopped by!