WooCommerce

Bubs caught my eye in Retail Brew today. Swedish candy gaining NA momentum, partly in thanks to going viral on TikTok. Was stoked to see WordPress and Woo as the online tech stack, but with a twist: they don’t sell online direct. They’re using WordPress + WooCommerce as a catalogue layer to showcase product, drive discovery and credibility, and support retail momentum. And honestly, that’s kind of the point. Not every brand needs to transact everywhere. But every brand needs a home base: a place to control the product story, to validate demand, to support retail. A place where they're in complete control of branding and narrative. Woo + WordPress isn't just "ecommerce", it's a "commerce" layer. It's infrastructure for brand-owned presence, and I'm stumbling across more and more brands scaling through wholesale, retail, or distribution. Some of the interesting brands right now aren’t everywhere because they sell everywhere, but because of where they show up with control. And if and when they want that direct control? Hey it's a flip of a switch. Well, maybe a bit more than that... https://lnkd.in/eWkiBEHR

Meet Cora + Spink. Most businesses start with a blank canvas. For Tim Johnson, it was an idea to make plant-based, sustainable backpacks, bags, and accessories out of canvas. The UK-based company has been growing with WooCommerce since 2014, when Tim built the first version of the site on WordPress. It’s grown and changed over the years, as has the business. Today, they’re selling about 20k bags and bringing in £250k each year. And they’re only growing from here. Watch our interview with Tim to learn how Cora + Spink is scaling sustainably: https://lnkd.in/e47-PziN

Your shipping strategy is just as important as the products you sell. From choosing the right carriers and packaging to calculating rates and managing returns, there's a lot that goes into getting orders to your customers' doorsteps. Our complete guide to ecommerce shipping covers it all: https://lnkd.in/gC7QYCGG

We loved the chance to say howdy to all of you this week at Shoptalk Spring. ✨ Shoutout to our partners at AdRoll for cohosting the Brims & Brands event with Woo, Klaviyo, and Triple Whale. It was a night of high-end Western vibes done right. We sipped hand-crafted cocktails and enjoyed live music, but the highlight of the evening was no doubt creating our own custom cowboy hats. What can we say? At Woo, we love a customized experience. Special thanks to everyone who joined us for the event and swung by our booth to chat with the Woo team. Turns out this town really is big enough for all of us.

Traditional inventory means buying stock before you've made a sale. Print-on-demand flips that. Products are created only after a customer orders. This means no upfront costs, no storage, and no overstock risk. Swipe for four ways print-on-demand can grow your business. Read the full blog post to learn more: https://lnkd.in/emz8HpGP 

We're stuck on the Netherlands like a stroopwafel on a hot cup of coffee. IYKYK. Woo is having the best time at Webwinkel Vakdagen meeting so many cool people in the community. We’re back today — find us at the Mollie booth (204) and the Suite Seven booth (73) to say hi to the Woo team and take some stroopwafels home for yourself. There are still lots left!

More than one million potential customers reached in year one — with zero inventory. Life Is Golden founder Michael DePace built a 1,000+ design catalog using WooCommerce and Printful, turning a passion project inspired by his golden retriever into a full-time business. The print-on-demand model proved itself during his first Father's Day campaign, when thousands of orders poured in practically overnight. Traditional merchants might face stockouts or fulfillment bottlenecks, but Michael could meet demand immediately because capacity scaled with orders. Read the full story: https://lnkd.in/emz8HpGP

Hey, Netherlands! 🇳🇱 We're at Webwinkel Vakdagen in Utrecht, and you can find us at not one but TWO booths! Stop by the Mollie booth (204) and the Suite Seven booth (73) to meet the Woo team, chat about open-source ecommerce, and take home some delicious (and, better yet, free) stroopwafels.

The March edition of What's New with Woo is here. We're wrapping up Q1 with merchant stories (like the scent-sational success of No Pong), updates, and insights. Hit subscribe so you never miss what's next.

Are you at Shoptalk Spring? Come say hi at Brims & Brands. Happening tonight. Step off the Shoptalk floor and into the Wild West on March 24 from 7-9 p.m. at the Four Seasons. Join Woo, alongside our cohosts AdRoll, Klaviyo, and Triple Whale for a relaxed evening of high-end Western vibes. Design your own custom cowboy hat, enjoy live music and hand-crafted cocktails, and make some connections worth tipping your brim to. Register now: https://lnkd.in/eib22Tvx