Joanne spends a lot of time thinking strategically. But what happens when there’s no time to think it through? 🎡 You get great takes from Gen-Xer and Brand Strategy Executive Director Joanne Lee. For her turn spinning the Wray Ward Opinion Wheel, she shares her immediate take on whatever topic comes her way. Watch to see where the wheel lands. It’s bananas. 🍌
Wray Ward
Advertising Services
Charlotte, North Carolina 10,665 followers
Wray Ward is a creative catalyst for brands that make the places where people live and thrive.
About us
We are a tenured, full-service creative company with a complete portfolio of solutions to address your needs. Using data, human insights and creativity, we craft campaigns to help home and building brands connect deeply with their audiences, delivering results that drive meaningful action.
- Website
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https://www.wrayward.com
External link for Wray Ward
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Charlotte, North Carolina
- Type
- Privately Held
- Founded
- 1977
- Specialties
- Insights planning, digital, client engagement, production, media planning and buying, public relations, content marketing, creative, and paid media
Employees at Wray Ward
View 125 employees at Wray Ward
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Locations
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Primary
Get directions
2317 Thrift Rd
Charlotte, North Carolina 28208, US
Updates
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A commercial bathroom is more than a functional space. It’s a space designed for people. That idea became the foundation for this brand video we created for Bobrick, bringing their human-centered approach to restroom design to life through the details people see, hear, touch and experience. From strategy to storytelling, we loved bringing this idea to life with the Bobrick team. Take a look. 🎥
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It was a pleasure hosting the Charlotte Marketing AI Exchange for the hands-on Claude workshop. Thanks for creating space for this kind of conversation, and to everyone who joined us ready to experiment and share what they're learning.
The technology is the floor. You are the ceiling. That was one of the lines that stuck with us after our hands-on Claude workshop with Buffeny Mccoy Kelly and Adam Bartimmo of Wray Ward. The session took a Left Brain + Right Brain approach to AI, bringing together the operational and creative sides of working with Claude. A few ideas sparked some great conversation: ✅ AI isn't a vending machine. The more thoughtful we are about what we give it and what we ask it to do, the better the work gets. ✅ Curate your context. More information isn't always better information. ✅ Think of AI as a co-creator. Bring your point of view, ideas, taste and judgment. Then keep refining the instructions as the work develops. ✅ Efficiency isn't effectiveness. AI can help us move faster, but faster isn't always the goal. Adam also introduced RI: Real Intelligence, a great reminder that humans bring something AI can't replace: our experience, judgment, creativity and perspective. Huge thanks to Buffy and Adam for sharing their approaches and giving our community plenty to think about and try. And thanks to everyone who showed up ready to experiment, ask questions and share what you're learning. That's what the Charlotte Marketing AI Exchange is all about. Real conversations about what's working, what's not, and what we're figuring out along the way. Photo credit and event sponsor: Gio Digital Media and John Ficarrotta
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Around here, we’re pretty big fans of dogs. So naturally, we’re always looking for ways to help our furry friends. 🐶 Recently, our team collected empty prescription pill bottles to donate to the Humane Society of Charlotte. Because HSC purchases medication in bulk, it can reuse the bottles to distribute medicine to animals in need. It’s a simple way to give something we no longer need a second life and help support animals in our community.
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When you put a Wray Ward executive on the spot and let the Opinion Wheel decide the topic, you never know what you'll get. See Creative Operations Executive Director Lucas Weber share his immediate takes in the latest edition of Spin the Wheel. No prep. No time to overthink. Just Lucas and his opinions. Watch to see where the wheel takes him. 👀
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Creativity doesn't always happen while sitting at a desk or in a meeting room. Sometimes, teams need a chance to step away, recharge and simply have fun together. That's exactly what we did at this year's Wray Ward Summer Party, complete with live music from the Interstate Daydrinkers, karaoke and an epic lipsync battle. ☀️ 🎤 🕺 😎 We're proud of the work we do, but we're especially grateful for the people we get to do it with.
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Back for another spin of the Wray Ward Opinion Wheel. 🎡 This time, Chief Client Officer J. Mark Riggs gives us his immediate, unfiltered perspective on the whims of the wheel. Where did Mark land? Watch to find out. 👀
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We can’t wait to hear from two of our very own when they take the stage at the Charlotte Marketing AI Exchange this Friday. 🤖 Buffeny Mccoy Kelly and Adam Bartimmo will explore how to use human creativity and judgment when working with AI as part of the Claude workshop. 📅 September 18 | 1:00 PM 📍 Wray Ward, Charlotte You don’t want to miss it. Register below. 👇
Join Buffeny Mccoy Kelly, Senior Director, Creative Strategy, and Adam Bartimmo, Technology Senior Director, both of Wray Ward, on September 18 at 1:00 PM for a live, hands-on Claude demo and workshop focused on keeping the human in the loop (HITL) when working with AI. We’ll explore the Left Brain + Right Brain approach and how structured thinking, creativity, and human judgment can work together with AI. This is a working session, not a sit-and-watch demo. Bring your computer and be ready to get hands-on as we explore Claude in action and practical ways to work with AI while keeping people at the center. ✅ September 18 | 1:00 PM Register at: https://bit.ly/46PDjGy
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With the back-to-school season in full swing, we've been thinking about the teachers and mentors whose lessons went far beyond the classroom. 📚 See what some Wray Wardians had to say! Kendall Harris, Vanessa Alejandra Peña, Josh Blackwelder and Shawn Kelley
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"Data alone doesn’t build an emotional connection to a home, and algorithms don’t dream up living spaces." In our latest article, Jenn Hausman, Wray Ward's executive director of integrated media, breaks down why creative has officially become the new targeting, how to bridge the gap between data and art, and why balancing “IQ + EQ” is the real secret sauce for building sector brands. Read her POV to learn more.