Andrew Dilling

A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.

Methods, systems, and apparatus, including computer programs encoded on computer storage media, to present a video. One of the methods includes obtaining one or more unstructured documents. The method includes obtaining, by a computer system, a data model, the data model identifying a type of fact that can be determined from the one or more unstructured documents. The method includes determining, by the computer system, a channel to extract facts from the document based on the type of fact. The… Show more

Methods, systems, and apparatus, including computer programs encoded on computer storage media, to present a video. One of the methods includes obtaining one or more unstructured documents. The method includes obtaining, by a computer system, a data model, the data model identifying a type of fact that can be determined from the one or more unstructured documents. The method includes determining, by the computer system, a channel to extract facts from the document based on the type of fact. The method includes distributing, by the computer system, the one or more unstructured documents to the channel. The method includes extracting, by the channel, facts from the one or more unstructured documents. The method also includes storing the facts in a data model. Show less

A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction… Show more

A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request. Show less

A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the… Show more

A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request. Show less

A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.

A method holding an auction for impressions in an online advertising platform includes defining auction tiers, with each tier having associated attributes. The tier attributes include a tier priority, an eligible bidder list, and a minimum bid threshold. Bids for the impressions are received from impression buyers, each bid being associated with an impression bidder and a bid value. For each received bid, the highest priority tier for which the tier attributes are satisfied by the bid… Show more

A method holding an auction for impressions in an online advertising platform includes defining auction tiers, with each tier having associated attributes. The tier attributes include a tier priority, an eligible bidder list, and a minimum bid threshold. Bids for the impressions are received from impression buyers, each bid being associated with an impression bidder and a bid value. For each received bid, the highest priority tier for which the tier attributes are satisfied by the bid attributes is determined, and that tier is associated with the bid. After assigning each bid to a tier, the highest priority tier with at least one bid is selected as the active auction tier. The winner of the auction is then determined based on the bids associated with the active tier. Show less