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Andrew Kennedy shared thisAndrew Kennedy shared thisHey look at that. We're back. This is a conversation with the great Rob Schwartz, CEO of TBWA\Chiat\Day New York. He’s led work for some of the world’s most well-known brands including Nissan, McDonald’s, Pepsi, and VISA, and has nearly every possible creative award to show for it. Enjoy!
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Andrew Kennedy reacted on thisDear Friends, Alumni, and Members of the Miami Ad School Atlanta community, It is with deep sorrow that we convey the heartbreaking news of Melissa Kuperminc's passing, a cherished and dedicated educator at our school for many years. Melissa courageously faced a formidable battle with cancer since July, and regrettably, her health deteriorated significantly in the past week. Today, after a valiant struggle, she has departed from us. Melissa shared a fondness for Leonard Cohen, and she consistently reminded everyone she encountered of his uplifting words,"There is a crack in everything; that's how the light gets in." Let us now be the ones to let the light in for her. If you feel inclined to pen a brief letter expressing your love and gratitude for Melissa, even in her absence, it would profoundly touch her family. They will be reading these letters, finding solace in the warmth and lasting impact she has had on so many. For more than two decades, Melissa played a vital role in the Miami Ad School Atlanta and the education community, leaving an indelible mark on countless students, faculty, staff, and others with her guidance and wisdom. Expressing our feelings in moments like these becomes a poignant and crucial gesture. In the coming weeks, we will organize a Celebration of Life to honor Melissa. Let us unite to demonstrate the love and appreciation she so richly deserves. If you wish to contribute a letter, kindly address it to Melissa and share directly with her husband, Gabe, at his email: gkuperminc@gmail.com. Together, let's celebrate the remarkable teacher, mentor, and friend that Melissa has been to us all. Your words will undoubtedly provide comfort and solace to herfamily during this challenging time. With heartfelt condolences, Miami Ad School Atlanta
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Andrew Kennedy liked thisAndrew Kennedy liked thisNearly 6 years ago, 4 of us walked into a WeWork and started Plein Air Agency. Last week, we filled the beautiful Maison de la Luz in New Orleans with most of the Plein Air team to celebrate where we’ve been and where we’re going. All I feel is gratitude to the family, friends, conspirators, and partners that have shared this experience with us, and the team that’s taking us to places we could never have imagined. Let’s get to work.
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Andrew Kennedy liked thisAndrew Kennedy liked this👋 Meet Becca Schepps, Naturally Boulder Board Member! Becca is an experienced creative director, copywriter, designer, entrepreneur, former professional bike racer, and collegiate rower. She is the founder and CEO of Mortal Ventures, which produces Mortal Kombucha and Mortal XXX Hard Kombucha. Before founding Mortal, she worked as a freelance Creative Director across many industries, including many CPG and natural food product brands including Yasso, One Bar, Stages Cycling, Ringling, Carrots, Pearl Izumi, and more. Becca and her husband Daniel live in Boulder with their son and dog. While she doesn’t ride as much as she used to, she is slowly falling in love with running and is a devout Peloton Interactive user. 🍏 Her favorite natural/organic product to come out of Colorado: "noosa yoghurt" 💡 The best piece of advice she's received: "Always find the pony." ⛰️ Her favorite thing about living in Colorado: "The open space to think and dream."
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Andrew Kennedy liked thisAndrew Kennedy liked thisHappy New Year! I'm incredibly grateful for a wonderful 2021 and I thought I would provide a quick update. I'm excited to announce we have expanded our team outside of Atlanta and have started building an office in Buenos Aires, Argentina, and Johannesburg, South Africa. Overall, we have doubled the team and tripled our technology group with traditional and visual developers. These new team members have allowed us to expand our capacity to deliver on our mission to shorten the distance between idea and execution for our clients so they can understand, inspire, and react to their customers' needs. We have also started a new practice group focused on Content Design. The idea is simple: the digital experience is a narrative, not just shelves for information. In our work, we are creating a shared story between a brand and its customers. Ultimately, Content is Design on the web, and there is no separating the two. We also have lots of work to share, for example, we helped 32 clients have great stories and even launched a couple of products ourselves to help people and companies build more confidently in Webflow. Anyway, we have lots to share, and I'll be posting updates throughout the year.
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Ad Age Top 15
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See projectAfter AdAge compiled a list of the top 100 ads of the 20th century, they got to work on the 21st century. They compiled a list of the top 15 ads so far and needed editorial design for the online iteration of the story. Alongside the page design, I also developed the experience. Knowing what could be done and the technical constraints in advance, the project moved smoothly and without a loss of translation between phases.
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Nicholas Roth
I built a synthetic agency using claude code just to see what would happen. I created separate agents for all the roles: account exec, planner, copywriter/art director team, and a creative director. It costs me about $1.50 in API credits every time I run it. I gave each of them personas (AE was unreasonable hospitality, Planner was Jon Steel, etc.) and I also gave them life context as motivators. The Copywriter has a gambling problem and really needs a promotion to cover his debts. You know ... to keep him hungry. Then I created the dialectic rhythms of the agency: client to AE with client brief, AE with planner for brief development, planner with creative team for briefing, creative team with themselves for ideation, creative team with creative director for creative reviews, then the full team together for internal review. Each touchpoint was a simulated conversation about the work and the brief. I had each dialectic go for three rounds. Finally I wrote an agency culture document with business context (years of struggle but recently the agency has new life and some big wins and are hungry to grow ... they all go out for beers after work 3 or 4x week) and cultural values (I used the old one I had from BBDO: radiate don't drain, etc.) and then added a step for each persona to interpret their relationship to those values and agency culture before engaging with the work. And it worked! What comes out the other end looks a lot like the stuff we used to make as part of concepting against a client problem. There's some genuinely new or interesting insight. But there’s something uncanny valley in all the results that I can't get over … it’s like everything is somehow the average of everything. Even when you push it to be edgy or groundbreaking … it comes back with the most average version of edgy. It’s like the tools are trapped by the probabilistic mean and even when you ask it to deviate from it, it’s still anchored to it and it’s just … off, flat, two dimensional. All that to say … the commercial benefit of having real human weirdos engage in a series of dialectics about your business, product, and customer is safe for a while longer, I think.
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Ehsan Abbasi
If you think AI replaces creative vision… you’ve never sat through client feedback. This piece shows our process behind shaping AI into something that’s polished, intentional, and on brand. Spoiler: The magic isn’t the tool. It’s the vision and creative direction. ORDER Matt Blackburn Ehsan Abbasi #CreativeProcess #AIPrompts #VFXBreakdown #Aerospace #CreativeArtDirector
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Thomas Prowell
This is so true. A creative director requires so many skills at this level: design chops, yes - but also content and comms strategy, people leadership and mentoring, strategic vision and execution. Many of the best creative directors I've worked with and learned from have come from content backgrounds.
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