Andrew Winston

"...the blinking red warning light on the dashboard for every CEO.”
− David Crane, President and CEO, NRG Energy

“Andrew Winston’s The Big Pivot offers a radical new direction for business that also represents the most practical path forward...a must-read for anyone interested in the future of business and our world.”
− Paul Polman, CEO, Unilever

We live in a fundamentally changed world. It’s time for your approach to strategy to change, too.

The evidence is all… Show more

"...the blinking red warning light on the dashboard for every CEO.”
− David Crane, President and CEO, NRG Energy

“Andrew Winston’s The Big Pivot offers a radical new direction for business that also represents the most practical path forward...a must-read for anyone interested in the future of business and our world.”
− Paul Polman, CEO, Unilever

We live in a fundamentally changed world. It’s time for your approach to strategy to change, too.

The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are under intense pressure as a billion more people enter the global middle class, demanding more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny.

This is not some futuristic scenario or model to debate, but reality today. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing business dearly and putting our society at risk. The mega-challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and profoundly change “business as usual.” But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play and the winners of this new game will profit mightily.

The way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the big pivot. In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like BT, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started now.
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How much money – and how many jobs – could your business save if you reduced energy use and waste by 25%? How would your business be impacted if oil reached $300 per barrel? These might seem like odd questions to ask in the midst of a global recession–but they're not. Companies that shelve their green strategies until the economy improves will miss a huge opportunity to make their businesses stronger and more profitable.

Green Recovery argues that environmental challenges and increasing… Show more

How much money – and how many jobs – could your business save if you reduced energy use and waste by 25%? How would your business be impacted if oil reached $300 per barrel? These might seem like odd questions to ask in the midst of a global recession–but they're not. Companies that shelve their green strategies until the economy improves will miss a huge opportunity to make their businesses stronger and more profitable.

Green Recovery argues that environmental challenges and increasing "green" awareness have not dissipated in the wake of the financial crisis. Business leaders must face both problems simultaneously. Fortunately, some of the same strategies that address environmental issues can help companies survive today's economic conditions—and prosper when the good times return.

Going green is essentially about doing more with less. Viewed through this lens, green initiatives transform from costly luxuries to powerful recession-fighting, profit-making tools. This book shows how leaders — including Boeing, Disney, DuPont, Microsoft, Procter & Gamble, Toyota, and Wal-Mart — are ramping up efficiency, innovation, and employee motivation to save money quickly and preserve capital that can be reinvested for future growth.

Green Recovery offers a concise, engaging road map for using green initiatives to:

Get lean: generate immediate bottom-line savings by reducing energy use and waste
Get smart: use value-chain data to cut costs, reduce risks, and focus innovation efforts
Get creative: pose heretical questions that force you to find solutions to tomorrow's challenges today
Get engaged: give employees ownership of environmental goals and the tools to act on them
Green Recovery will help you unleash the power of green thinking to survive today's turmoil–and chart a winning path to the future. Show less

For its 30th anniversary publication, Inc. Magazine created a "Business Owner's Bookshelf", a list of 30 books to guide entrepreneurs and managers. The books covered over 70 years of management writing from How to Win Friends and Influence People to Good to Great and beyond. Green to Gold, a new classic, was included on this list.

Since it was published, Green to Gold has become the leading book on green/sustainable business. With over 100,000 copies in print and appearing in seven… Show more

For its 30th anniversary publication, Inc. Magazine created a "Business Owner's Bookshelf", a list of 30 books to guide entrepreneurs and managers. The books covered over 70 years of management writing from How to Win Friends and Influence People to Good to Great and beyond. Green to Gold, a new classic, was included on this list.

Since it was published, Green to Gold has become the leading book on green/sustainable business. With over 100,000 copies in print and appearing in seven languages, Green to Gold is now also available in paperback, revised and updated.

Green to Gold explores and explains what every executive must know to manage the environmental challenges facing business and society. It offers cutting-edge strategies and tools to help companies find their way in a world of resource constraints and pressures from all sides. Green to Gold focuses on innovation, execution, and making environmental thinking both a core business strategy and a driver of long-term growth.

Environmental pressures are here to stay, and executives need business-savvy advice on how to profit from them. The paperback edition includes a new preface on the forces driving business down a green path, a new section with frequently asked questions from executives around the world, and new and updated stories reflecting new realities throughout the book. Green to Gold includes stories of groundbreaking work from companies as varied as Toyota, Wal-Mart, BP, Nike, and IKEA. Green to Gold version 2.0 could not have come at a better time. Show less