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Raleigh-Durham-Chapel Hill Area
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Articles by James
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Making the decision to acquire
Making the decision to acquire
Yesterday at Kevel we announced our acquisition of Nexta.io , to add off-site and advanced self-serve capabilities to…
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James Avery shared thisMatthew Fantazier at The Trade Desk has an interesting theory: the future of retail media is much bigger than retail – it’s commerce media. On the newest Unlocking Retail Media, he explains his theory, and we discussed why the wall between on-site and off-site buying is already coming down, starting with the new partnership between Kevel, DG Media Network, and The Trade Desk. - One campaign across on-site and off-site - Share of category over raw sales - Incrementality over ROAS alone The retailers who are winning in retail and commerce media are leaning into the evolutions that are moving the needle and preparing for the industry’s future. Listen to the full episode of the podcast here ➡️ https://bit.ly/47RiAmE Watch the full episode on YouTube here ➡️ https://bit.ly/4rln9ya #RetailMedia #AdTech #UnlockingRetailMedia
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James Avery shared thisAllison Schiff at AdExchanger asked me, Arnaud CREPUT and Adam Heimlich what the FTC can learn from the Google case as it goes after Amazon. I called out that it’s easy to forget that the DOJ actually did win their case against Google. Proving the harm was the easy part. Fixing it without breaking something else was the hard part. What stood out to me in the remedies phase was how careful the judge was not to blow up a system publishers now depend on, even while forcing real changes to how it works. The real question isn't whether the harm gets proven in these cases. It's whether the remedies are enforceable, independently monitored, and strong enough for publishers to actually choose alternatives without losing demand. History says watch closely. The article is a good roundup and a quick read that is worth your time. ⬇️ https://lnkd.in/emPnZauX #AdTech #Antitrust #AmazonAds #GoogleAdTech #RegTechWhat The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon | AdExchangerWhat The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon | AdExchanger
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James Avery shared thisLanded in Sydney yesterday, going to Auckland and Melbourne next week. Meeting with the team, clients, and prospects but I have some free time in each city so please reach out if you would like to have a coffee or a pint and chat retail media!
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James Avery shared thisIf you want brand advertisers to invest bigger budgets into your retail media network, you need to architect your program around their objectives. Art S. broke down what brands really pay for on the newest Unlocking Retail Media, pushing back on the idea that there is one universal retail metric that brands use to measure retail media success. It’s worth hearing if you want to secure bigger budgets from brand advertisers. Here is what he called out: - A lift in sales, or an incremental return on the dollars invested - Impressions and click-through rate are supporting evidence, not the pitch - The brand's simplest gut check: am I meeting my objective, and am I growing the business Retail media success is about selling value and outcomes, not eyeballs. Give it a listen and drop me a line with your take! 🎧 Listen now on all podcast platforms: https://bit.ly/47RiAmE 📺 Or watch on YouTube: https://bit.ly/46NLTWl #UnlockingRetailMedia #RetailMedia #Podcast Kevel NexChapter Art S.
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James Avery shared thisWith 25 years of experience in retail and packaged goods, Art S.goods, Art S., current founder and CEO at his advisory firm NexChapter has watched retail media evolve. I asked him for one piece of advice on building a network right now, and I loved his answer. "Beg, borrow, and steal shamelessly," as he put it! Here's how: - Look at your peers and see what they've already done - Right-size it for your own business - Don't be afraid to ask partners, brands, tech companies, or thought leaders for advice. Give the newest Unlocking Retail Media a listen and drop me a line with your take. 🎧 Listen now on all podcast platforms: https://bit.ly/47RiAmE 📺 Or watch on YouTube: https://bit.ly/46NLTWl #UnlockingRetailMedia #RetailMedia #Podcast Kevel
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James Avery shared thisI've always said retail media is on track to launch a thousand walled gardens. Turns out some retailers are finally knocking down the walls between them. Sat down with Andrew Connell, Chief Growth Officer at dunnhumby, for the newest Unlocking Retail Media. Kevel is proud to be the technology partner behind the new dunnhumby Network Alliance, and Andrew walked me through: - Why Tesco, B&Q, John Lewis & Partners, and Waitrose & Partners are sharing one platform - What cross-category journeys, think home renovation to groceries, could open up Great conversation. Give it a listen and drop me a line with your take. 🎧 Listen now on all podcast platforms https://bit.ly/47RiAmE 📺 Or watch on YouTube https://bit.ly/4cWxo5Z #RetailMedia #AdTech #Kevel #UnlockingRetailMedia
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James Avery reposted thisJames Avery reposted thisThe hottest role in AI is the "forward-deployed engineer." Take away the job title and it's a consultant. The exact thing VCs spent 20 years telling founders to avoid. Services were the dirty word. Low margin. Doesn't scale. "We invest in product companies." I heard some version of that through three startups. Now every VC I talk to wants to hear how you're integrating services into your offer. The most valuable startups are the ones that show up and do the work alongside the software. The reason is simple: the software itself got easy to copy. If I can rebuild your product in a week with AI, the product isn't the moat anymore. The relationship is. The person who understands your business and shows up when something breaks is. Twenty-five years of "services don't scale" wisdom, inverted in about three. What was the dirty word in your industry that's suddenly valuable again?
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James Avery shared thisReally enjoyed this conversation. David Glaza, founder and CEO of DIGITS Agency (and a 14-year Target vet who helped build Target Circle), joined me for the newest Unlocking Retail Media. What stood out most: - The biggest mistake smaller brands are making in retail media: not spending - Regional grocers are finding real ways to compete at scale - Local sales teams are earning a bigger say in retail media strategy - Alcohol brands are finally getting first-party data - Clear standards for reporting and placements that prove retail media spend is working Retail media keeps getting better for everyone building in it. Give it a listen and let me know your favorite part. Links in comments ⬇️ #RetailMedia #AdTech #RetailMediaNetwork #Podcast #UnlockingRetailMedia
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James Avery shared thisEvery retailer wants to protect their first-party data. Every brand wants to use it. That tension is basically the whole ballgame right now. Talked with Matt "Vig" Vignieri, Chief Growth Officer at Skai, about why cleanrooms like AMC exist and why we're about to have a new problem: too many cleanrooms. Check out the full episode of Unlocking Retail Media and let me know your take. 🎧 Listen now on all podcast platforms: https://bit.ly/47RiAmE 📺 Or watch on YouTube: https://lnkd.in/euHr-APM #UnlockingRetailMedia
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James Avery liked thisSuper proud to see another milestone in our Douglas Retail Media journey! The expansion into four new European markets is thrilling, but what it represents matters even more. And that's giving both established and emerging brands greater access to data-driven, measurable ways to connect with beauty customers across Europe! A huge thank you to the DOUGLAS Marketing Solutions team whose passion, expertise, and persistence continue to turn ambition into reality!James Avery liked this𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴. 𝗔𝗻𝗱 𝘀𝗼 𝗮𝗿𝗲 𝘄𝗲. Retail Media has evolved into one of the fastest-growing segments in digital advertising, creating new value for retailers and brands alike. According to IAB Europe, Retail Media spending in Europe grew by 16.7% last year and now accounts for more than 10% of total digital ad spend. At DOUGLAS Group, we recognized this potential early. Since 2019, we have continuously expanded our Retail Media business, transforming first-party data, customer insights, and omnichannel reach into measurable advertising solutions for brand partners. Today, our Retail Media unit DOUGLAS Marketing Solutions enables brands both within and beyond the DOUGLAS ecosystem to connect with highly relevant beauty audiences through data-driven, full-funnel campaigns across digital and physical channels. As part of this growth journey, we are bringing Retail Media to new markets. With the launch of our Self-Service Platform in the Czech Republic, Hungary, Romania, and Slovakia, brands in these countries now have direct access to onsite advertising placements in the DOUGLAS online shop and app for the first time. This expands our Retail Media footprint to 13 European markets. 🌍 Congratulations and thank you to our Retail Media team, led by Charina Lumley, for continuing to drive the growth of our Retail Media business. 🚀 #DOUGLASMarketingSolutions #RetailMedia #SelfService
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James Avery liked thisJames Avery liked thisDay zero in San Francisco. Tomorrow we start with Runtime by Modal. Excited to get out there, meet builders, and start learning. A big thank you to everyone who has already made introductions, open their network, or given me time and advice to help us start on the right foot: Rob Snyder , Adam Frankl , Brad Vogel , Doug Neal , Ross Kimbel , Michael Hoy 👨🚀 and Andres Medina Mora. Now the real work starts. If you are in San Francisco or Silicon Valley, let’s connect. And if there is someone you think I absolutely need to meet, I’d really appreciate an intro, especially technical cofounders, CTOs, engineering leaders, and ninja developers building with AI. Coffee, lunch, startup stories, agentic development, E2E testing…I’m up all for it. San Francisco, see you in a few hours!
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James Avery liked thisJames Avery liked thisI don’t share much personal news here, but this one feels worth sharing. For the next few months, my wife and I are moving to San Francisco to build Amikoo alongside the developers, founders, and engineering teams we're building it for. We launched Amikoo at the end of April. At the time, we thought we were launching a new product. We quickly realized we had basically launched a new startup: different ICP, different persona, different go-to-market, different problem to solve. MuukTest had made real progress, but the software development world was changing quickly. Claude Code, Cursor, Codex and other AI coding tools were changing how software gets built. We decided we couldn’t just adapt what we already had. We needed to build something fresh. So we built Amikoo from scratch. The last few months have been a huge learning experience. Now we have a handful of paying customers, many more teams trying the product, and enough early signal that I believe it’s time to do something different. We want to take Amikoo to one of the densest concentrations of developers, startups, and AI builders in the world and bulletproof it. So we're going to San Francisco. This is also a very personal leap for me. I’m 43. I’m originally from Mexico. Moving to Silicon Valley at this stage of my life was definitely not part of the original plan. And it wasn’t part of my wife’s plan either. She has supported me through this entire entrepreneurial journey: the uncertainty, the long days, the changes in direction, the wins, and the difficult moments. And now, once again, she’s supporting me by saying yes to a move we hadn’t planned, because she believes in what we are trying to build. I’m incredibly grateful to her for that. Because behind every startup story there are people making sacrifices that don’t show up in a pitch deck, ARR chart, or LinkedIn update. We're incredibly excited about what we are seeing with Amikoo, and I think it’s worth taking the shot. Our thesis is simple: - Agentic software development already has AI writing code. - It has AI reviewing code. - But developers still need a way to delegate end-to-end testing and trust the feedback they get back. That’s what we're building with Amikoo: trusted software quality feedback, on demand, without developers having to become testing experts. Now I want to learn as fast as possible from the people building the future of software. So, friends in my network: I'd appreciate introductions to people you think I should meet in San Francisco or Silicon Valley. Founders, CTOs, engineering leaders, developers, investors, or just interesting people thinking deeply about how software development is changing. And if you are there, reach out! coffee or lunch is on me. I'd love to talk startups, agentic development, software quality, or simply compare notes on the journey. See you in San Francisco.
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James Avery liked thisJames Avery liked this🎉 Please join us in welcoming Josip Vulic to Kevel as our Principal Engineer! We sat down with Josip to get to know him a little better. Here's what he had to say: What excites you about joining Kevel? 🧑🏻💻 "The opportunity to build a net-new product. I love the zero-to-one phase of engineering, and starting with a blank canvas while having the backing of an established team is the best of both worlds. I'm excited to get my hands dirty and see what we can build." Can you share a fun fact about yourself? 💻 "I have a massively over-engineered homelab made up of a mix of new and old hardware. It's a great sandbox for me to learn new tech and run services for my home network. It also means I spend my free time building enterprise-grade solutions for problems I don't have." 📍 Based in: Brisbane, Australia Welcome to the team, Josip. We're thrilled to have you at Kevel! #NewHire #RetailMedia #CommerceMedia #TeamKevel
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James Avery liked thisJames Avery liked thisHappy to share I've joined Citi as SVP, Revenue & Audience Strategy for Citi Commerce Media, which launched this morning. I've seen a lot of Commerce + Retail Media Networks, and this one stands out. Citi sees how people actually spend across hundreds of categories, from QSR and travel to beauty, home improvement and streaming, and pairs that first-party view with closed-loop measurement. For advertisers, that means reaching people while decisions are still forming, then proving what it drove in real purchases rather than modeled guesses. Thanks to Marc Spindel, Jeff Chwast and Colleen Kneafsey O'Scanaill for bringing me in. I'll be around during Advertising Week, so if you're in town and want to talk commerce media, let's grab some time! https://lnkd.in/gTAMtEvMCiti Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and BrandsCiti Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands
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James Avery liked thisJames Avery liked thisVoting is open for the Women in Retail Media Awards and my awesome colleague Lucy Fitzgerald is up for Rising Star! ��� 👏 Cast your vote before 29th September and let's help her take home the win. Spread the word! Let's get voting! It's so easy to do: tick Lucy's name on this form ⬇️ https://lnkd.in/eScsjQCw #WomenInRetailMedia #WIRMAwards #RetailMedia #AwardsSeason
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