Bob Jackson-Fantel

𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗧𝗩: 𝗔 𝗧𝗿𝘂𝗲 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 📺 As operators search for more efficient acquisition strategies, Connected TV is emerging as a bridge between brand advertising and performance marketing. Plexus Media CEO Jason Sukhraj explains why the medium could reshape how gambling brands approach television. Link to the full article in the comments. #G3Pulse #PlexusMedia #TV #marketing #advertising

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Your clients' CTV audiences aren't where they were two years ago. Premium SVOD. Ad-supported tiers. FAST channels. Live sports spikes on platforms that didn't carry games in 2022. Retail media connecting the screen to the cart. Streaming just hit 47.5% of all U.S. TV viewing — surpassing cable and broadcast combined for the first time. But the bigger shift isn't the volume. It's the fragmentation underneath it. The planning conversation changed. We mapped out what the streaming landscape actually looks like heading into 2026. https://lnkd.in/gNVd4Jtv

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Retail media is now bigger than TV and CTV combined. A $170 billion channel. And it's the biggest creative opportunity in marketing right now.   Brands have built the infrastructure. They've proven the performance. The next move is bringing the full weight of their brand into the channel, and the ones doing it are already seeing the returns.   Our EVP, Precision & Performance, Brad Keeling joined Pedr Howard, President of Ipsos in US, on the On Strategy Showcase podcast to talk about where this goes next.   Listen to the full conversation: https://lnkd.in/geWikyg3

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Big screen. Bigger data. 🏆 Archon Programmatic House is now an Amazon Advertising Partner. We are expanding our capabilities to offer our clients, including mobile game studios, broad access to: ✅ Amazon DSP: Precision-targeted programmatic buying. ✅ Mobile Game UA: Scalable user acquisition leveraging Amazon's exclusive audiences. ✅ Streaming TV: High-impact ads on Prime Video, Netlflix, Disney+ and Freevee. ✅ First-Party Data: Unique insights to drive ROI outside the standard store. A special thank you to Wassim El Jammal, Bahij Saridar, Faruk Uzun and Abdelazim El Toukhy  from the Amazon team for their support. This partnership marks a new chapter for Archon, driven by the vision of Emre Tümer and Ufuk Büyük, and the hard work of Ufuk Ercüment and his team. Let’s build a data-driven strategy that scales your brand across the web! Reach out to us via sales@archonph.com

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Still using a waterfall to sell your ad inventory? You could be leaving money on the table. Header bidding lets multiple demand sources compete for the same impression in real time — helping publishers capture better bids and improve monetization. More competition. Better value. Smarter monetization. Read more → https://adstork.com/ #HeaderBidding #AdTech #ProgrammaticAdvertising #PublisherMonetization

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⚙️ PUBFUTURE BRINGS PREBID INTO A MORE COMPETITIVE MONETIZATION SETUP 💯 📣 For publishers, Prebid creates an opportunity to bring multiple demand partners into the auction and let them compete for inventory in real time. The value, however, depends heavily on how that setup is built, monitored, and optimized over time. Prebid is part of the monetization technology PubFuture uses to help publishers create stronger competition around their existing inventory. 🌐 Broader demand competition: Multiple compatible demand partners can participate in the auction, giving each eligible impression access to more potential buyers. ⚙️ Bidder-level optimization: Bidder mix, timeouts, GEO performance, devices, and placements can be reviewed individually, helping the setup reflect where each demand source performs effectively. ⏱️ Auction efficiency: Timeout configuration and bidder performance require ongoing attention. A well-managed auction balances demand participation with efficient ad delivery. 📊 Ongoing Ad Ops optimization: PubFuture continues reviewing bid activity, fill, CPM, viewability, demand coverage, and revenue contribution as traffic and market conditions change. For us, Prebid is more than an integration step. It is a technology layer that gives publishers greater flexibility over how demand competes for their inventory. 💙 PubFuture combines that technology with demand access and hands-on Ad Ops support, helping publishers build and continuously optimize their Prebid setup around the inventory they already have. 🚀 Looking to strengthen your current programmatic setup with Prebid? Bring your inventory to PubFuture and let our team review where more demand competition and optimization opportunities may exist. 👉 Sign up with PubFuture: https://lnkd.in/gHc_D3DQ 📩 support@pubfuture.com #PubFuture #PublisherMonetization #WebMonetization #AdTech #ProgrammaticAdvertising #HeaderBidding #VideoMonetization #CTV #SecondScreen #Publishing #Monetization #GAM #DigitalAdvertising #Prebid #Publisher #DirectAds #PrebidJS #AdOps #YieldOptimization #ProgrammaticMonetization

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