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Breanne Casteel shared thisHi Business Architecture community! This is why we network at all these great conferences and platforms - for learning and sharing opportunities. Here is a great opportunity for all you experienced business architects! Please feel free to reach out to me if you have any questions! #businessarchitectureBreanne Casteel shared thisCome join our team! We are hiring for an Assistant Director focused on Business Architecture in our Benefits & Protection business unit at Principal. Bring your Business Architecture expertise to help us grow in our ability to provide small to midsize business owners and their employees with solutions that help them build and protect their business and financial security!Assistant Director, Business Architecture in Des Moines, Iowa | Principal Financial GroupAssistant Director, Business Architecture in Des Moines, Iowa | Principal Financial Group
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Breanne Casteel reposted thisBreanne Casteel reposted this𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗹𝗲𝗮𝗱𝘀 𝗰𝗵𝗮𝗻𝗴𝗲. Most people think enterprise architecture is all about diagrams and documents. That is the biggest myth in the field. Documentation comes after the change. Architecture is what leads it. In Episode 4 of 10 of Making Architecture Matter from The Analyst Architect, I sit down with Samuel Holcman, President of ZIFA and Chairman of the The Enterprise Architecture Center Of Excellence (EACOE.org) to clear away the myths that keep architecture stuck in the background. We focus on what enterprise architecture is not, and the difference between a strategic intent and an actionable strategy. We discuss why business architecture is part of the enterprise and not part of enterprise architecture, and what separates a trusted architect from one who is certified in name only. 𝗬𝗼𝘂 𝗱𝗼 𝗻𝗼𝘁 𝘀𝗲𝗲 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲, 𝗬𝗼𝘂 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗳 𝗶𝘁. -> Watch the full episode: link in the comments -> Subscribe to follow the full series -> Share this with someone who still equates architecture with documentation -> Share your view: when has architecture actually changed a decision in your organization, not just documented one? #EnterpriseArchitecture #BusinessArchitecture #ChangeManagement #TheAnalystArchitect #EACOE
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Breanne Casteel shared thisHow do you make alignment of business architecture and enterprise data management fun? You get in a room with all of these amazing people! What a valuable few days at the Business Architecture's Role in Enterprise Data Management Master Series this week! We started with a scenario, dug in on the Info Concepts, Capabilities & Value Streams with cross mapping then moved on to the data attributes for related tables with creating the alignment between them to pull it all together! The discussions between business architects and data folks that happened while creating and aligning these is what made this session so valuable! Whynde Kuehn, William Ulrich, Andrew Wimer, Yolanda Griffin, Ayana Richards, Amanda Usey Streeter, Jason Sinclair, Paul W. Y., Kyle Gjerding, Jill Williams, Teresa Garcia-Holm, CBA, James Morrison, PhD, LBC, CBA, Dave Hemminger, Stephanie Ramsay, Todd, Patricia Salerno, Tate #businessarchitecture #edm
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Breanne Casteel shared this🐰 I have been quiet lately as I've been in my rabbit hole trying to figure out how the Business Architecture practice can provide the most value to organizations not just for AI holistically, but more specifically for AI Agents & AI Skills. ❓ And from this I will ask you - is Business Architecture the missing piece for enterprise AI at your organization? I would love to hear your insights and learnings on this topic if you can share! The graphic shows some of my key take aways - do you disagree or agree? #businessarchitecture
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Breanne Casteel shared thisPlease think of joining me on what is sure to be a memorable and engaging leadership retreat with the one and only Dora Boussias! With the backdrop of Greece, the small cohort of practical leadership learning, group site-seeing adventures and a PRICELESS homemade meal by her local family... this retreat is one not to miss! Here's a snippet from the site but please click the link to go learn more! Through guided peer dialogue, practical frameworks, and applied tools, you ✔ deepen executive judgment ✔ strengthen communication and influence in complex environments ✔ reinforce the clarity and confidence required for expanded leadership responsibility #leadership #growth #businessarchitecture #businessanalysis https://lnkd.in/g2HegrHbThe Leadership Odyssey™ | Executive Leadership Experience in GreeceThe Leadership Odyssey™ | Executive Leadership Experience in Greece
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Breanne Casteel shared this🚧 Here's your sign! During a recent run in Glacier National Park, I passed a sign that read: "It's all uphill from here." I found myself wishing our projects came with signs like that. As analysts, architects, and change leaders, we rarely get advance warning about the difficult stretches ahead. We often encounter unexpected obstacles, steep climbs, and uncertainty about how long the challenge will last. Then, a few days later, I went for a run back home on a flat, level trail. It felt noticeably easier—and it reminded me that not every mile is uphill. The same is true in our work. Some seasons require grit, persistence, and resilience. Others allow us to build momentum and make steady progress with less resistance. The key is recognizing the terrain we're on, adjusting our pace accordingly, and remembering that the uphill stretches don't last forever. Every climb eventually levels out, and every easy stretch is an opportunity to prepare for what comes next. Whether you're navigating a steep ascent or enjoying a smoother path, keep moving forward. Progress isn't defined by the terrain—it's defined by the willingness to keep going. #businessarchitecture #businessanalysis #ContinuousImprovement
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Breanne Casteel reposted thisBreanne Casteel reposted thisHere's the hard truth: Data modeling has been getting it backwards for decades. Data modeling starts with storage – how to organize records in systems. Conceptualization starts with meaning – how people actually understand the things of the business. One is an engineering concern; the other is the very foundation of what the business knows. Which do you think should come first? A concept model is not a conceptual data model. It's not any kind of data model. It operates in an entirely different domain – the domain of structured meaning, business vocabulary, and disambiguation of knowledge in textual form. A data model is a design for storage. A concept model is a blueprint for meaning. Confusing the two is how organizations got into the data quality mess they're in today. Consider what data modeling routinely forfeits. It strips away verbs – the very chassis of meaning expressed as sentences! Column headings like "customer, order, location" tell you nothing about the relationships. Does the customer place the order? Cancel it? Dispute it? Without verb concepts, you're flying blind. And unlabeled lines in data models are – let me be blunt – communicatively impotent. A properly designed concept model can stand the test of time – one client found theirs 90% accurate after twelve years. Why? Because concepts are more stable than any technology. They reflect how people think, not how machines store. You're simply never going to solve data integration using the same techniques that created the problem. And you’re never going to connect that effectively with GenAI either. You need a whole new foundation – and that foundation is conceptualization. Learn more about conceptualization vs. data modeling in my new book: Inside the Mind of an Organization: Concepts, Controls, Data and Reality. Link in the comments. Vanessa Lam Gladys Lam
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Breanne Casteel shared this✍️ A few people have mentioned I should write a book so I've been pondering it... ... I'm still pondering it 😆 But in the meantime, I continue to get so much inspiration from great authors! After many attempts and distractions, it took me getting into the mountains to finally really dig in to a book I've been so excited to read! Lisa Woodall had me nodding (sometimes along with a resounding, "YES!") through all of "Whatever Next?". I've read books on transformation before and what really put this book apart and ahead was the honest practicality of it all. From the starting poem to the "change maker", through each of the 5 lenses, to then ensuring it is all repeatable, I felt Lisa was in the room and we were just having an honest conversation. Approachable, practical, insightful, and actionable. There are many pieces we know and do (or should!) as analysts and architects, but the way Lisa buckets these pieces and more into lenses that are so quick and easy to remember will really help to enable us all in our day to day transformations to continue to ask the right questions and provide even more value! Please don't wait until you can escape to the mountains to read this book! If you've already read it, I'd love to hear your favorite take-aways to discuss even more! #businessarchitecture #businessanalysis Lisa... if you have a world map of everywhere your book has gone, please put a pin in Glacier National Park! ❤️🏔
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Breanne Casteel reacted on thisBreanne Casteel reacted on thisWhy does a bottle of water cost $1 at the corner store, $2 at the gym, $4 at the airport, and $7 on an airplane? Because the water never changed. Only its environment did. Too many of us spend years doubting our abilities, shrinking our ambitions, and wondering why we aren’t appreciated. We work harder, burn out faster, and internalize the silence of rooms that were never built to recognize what we bring to the table. But being treated as ordinary doesn't make you ordinary. It simply means you are standing in a place where your gifts are taken for granted. Your talent, character, and dedication hold immense value. The next time you feel invisible or overlooked, stop questioning your worth. Question where you are planted. A change of perspective—or room—changes everything. If you’re ready to help your people stop doubting their potential and step into environments where they truly thrive, order copies of my book The Blueprint of Leadership on Amazon for your entire team today. Never mistake a low-bid environment for low personal worth. If you feel unrecognized, stop rewriting who you are. Start examining the room you are standing in. Invest in your team’s growth. Order on Amazon today: https://geni.us/s2nooOD
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Breanne Casteel liked thisBreanne Casteel liked thisIf you are in the process bubble, your timeline is probably filled with posts about the All about Process Management conference in Stuttgart. Two inspiring days packed with knowledge and a forward-looking perspective on the role of AI in organizations. I also had another important agenda: to meet the people in person that I have met online over the last few years, especially from the new global What's Your Baseline? network with Roland Woldt being the initiator of it. There is still a lot to be done and a lot to be explained (including what will be my specific contribution to this network of experts), which will follow soon! For now I just cherish the new friends I made and hope we find the chance to meet in person again in the near future. (P.S. this is my third attempt to post it, probably airport vibes....so hopefully it will be the only one you see)
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Breanne Casteel reacted on thisBreanne Casteel reacted on thisOn Tuesday I received the 2026 Impact Maker Award for Champion at The HOW Conference. Im still taking it in. HOW stands for Helping Others Win, and this year was the conferences 10th anniversary. Being recognized at that event, for that reason, means a great deal to me. Two people nominated me. My husband Justin Sevigny, RCDD heard me say in passing that an award like this would mean a lot to me. I moved on to the next thing, and he kept thinking about it. Larissa Lipani, MEd, who I've had the privilege of mentoring for four years, wrote her own nomination and compared me to Rocky running up the steps in Philadelphia. That ties for my favorite compliment ever with the time someone compared me to Bill Parcells and said my coaching tree is as big as his, if not bigger. Reading what they wrote was humbling. Justin described the weeks after my role was eliminated in August, when my phone kept lighting up with messages from people Id worked with over 13 years. We read them together. Many came from people I never thought of as "people I helped." To me they were just my people. That's the part I keep coming back to. Getting to be someone's champion has been the greatest honor of my career. The people I coached and the teams I led trusted me with their growth, and I became a better leader because of them. This award reflects their work as much as mine. I'm lucky to have a husband who listens closely enough to act on a passing comment, a mentee turned friend who took the time to write something so generous, and so many people who let me be part of their story. Thank you to Kelly Jahner-Byrne, CSP®, The HOW Companies, Inc., and TheHOWConf for ten years of helping others win. Justin and Larissa, thank you for seeing me. To everyone I've had the honor of leading and mentoring, this one belongs to you too. And thank you to Tiffany Mattick for snapping this picture! I was at the conference by myself so wouldn't have got picture with the award. #howconf #helpingotherswin #mentorship #leadership
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Breanne Casteel liked thisBreanne Casteel liked thisMore fun at the All about Process Management conference yesterday. A full day of standing (ask my old knee about that), had a workshop that went in a very different direction (in a very good way), recorded a podcast with Prozess Philosophen and BPM360Podcast, and -most importanly- hung out with some What's Your Baseline? friends. I am so impressed about how familiar and welcoming this event feels, thanks David Glock, Noah Scheuermann, and the rest of the team organizing it, getting asked and answered silly questions, ordered the food trucks, etc. But, after the game is before the game and it is just half time (can you tell that I already watched Ted Lasso this morning? 😢). So come to my talk about Process Intelligence at 1100 today! Nikola Dlaka Hanneke Loefs-Mos, RC Monika Leitner Christoph Piller Martin Holling Helga Schiermeier Dr. Russell Gomersall Matúš Mala Sarah Jungkunz Simone Glitsch Daniel Matka J-M Erlendson
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Breanne Casteel liked thisBreanne Casteel liked thisThe replay from the Chief Architect Network Sofa Summits #switchOn event from Chicago is now available and open to all! https://lnkd.in/eceJS_-5 The CAN Americas gathering focused on 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝗼𝘂𝗿 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝗜 𝗮𝗴𝗲. I gave a keynote on building 𝗧𝗵𝗲 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗹𝗲 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 -- a priority that cannot be underestimated for every organization as we move into an uncharted (and exciting!) future. 𝘞𝘦 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘴𝘩𝘪𝘧𝘵 𝘧𝘳𝘰𝘮 𝘥𝘦𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘢𝘯 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘵𝘰 𝘥𝘦𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘧𝘰𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘢𝘥𝘢𝘱𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺. My keynote begins right after Grant Ecker introduces the Chief Architect Network -- of which I am a proud Board Member! Following are two excellent keynotes by Wei Manfredi and Wendy Walsh- EdD, MPA, MEP, an outstanding panel, and recognition of the Top 10 Architecture Leaders of the Year Americas and announcement of the winner. Enjoy and let me know what you think! If you are the Head of Architecture for a large organization or lead a large team of Architects, apply to join your peers in our no-cost members-only events at ChiefArchitectNetwork.com.
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Breanne Casteel liked thisBreanne Casteel liked thisI'm excited to share that I've finally made my presentation 𝗠𝘆𝘁𝗵𝗯𝘂𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗢𝗚𝗔𝗙® 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 available! I had the pleasure of delivering this presentation at the switchON Europe 2026 conference back in February. Throughout the presentation, I tackle 8 widespread misconceptions about the world's most recognized architecture framework. Feel free to check out the video and share your thoughts with me! 📽️ Check out the presentation here: https://lnkd.in/e5-FdDh5 🌍 For more information about the conference, make sure to visit the Sofa Summits website: https://lnkd.in/dUFkQy-5 #MasteringTOGAF #switchON Philip Bell #EnterpriseArchitecture #EA #Architecture #TOGAF The Open Group #OpenGroup
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Breanne Casteel liked thisBreanne Casteel liked thisHave you ever wondered why some people shine in one team, yet seem invisible in another? The truth is, it’s rarely about talent. I’ve seen the same person appear timid in one environment and absolutely exceptional in another. The difference isn’t skill or intelligence—it’s psychological safety. When people feel safe—truly safe—to speak up, to risk mistakes, to be themselves, something incredible happens. They unlock potential that even they didn’t know existed. Ideas flow more freely. Collaboration becomes natural. People stop holding back and start showing up as their best selves. But when that safety is missing, even the brightest stars dim. Fear of judgment, ridicule, or failure can silence creativity and suppress innovation. Teams become cautious, communication breaks down, and growth stalls. As leaders, it’s up to us to create spaces where everyone feels seen, heard, and valued. Safety isn’t a soft skill—it’s the foundation of high performance. The most successful teams aren’t built on talent alone, but on trust, empathy, and a shared commitment to lift each other up. Imagine what your team could achieve if everyone felt safe enough to bring their full selves to the table. What breakthroughs are waiting, just out of reach, because someone is holding back? If you’re ready to transform your team and unlock their true potential, I invite you to dive deeper into this topic in my new book, The Blueprint of Leadership. Order copies for your entire team on Amazon today—and start building the culture where everyone thrives. Invest in your team’s growth. Order on Amazon today: https://geni.us/s2nooOD
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Breanne Casteel reacted on thisBreanne Casteel reacted on thisWhat is the true measure of leadership? It isn’t the authority on your badge—it is the quiet privilege of holding someone’s potential in your hands. Every single day, your influence ripples far beyond quarterly targets and strategy decks. A few words of belief in a hallway can ignite a confidence that changes the trajectory of a career. A moment of genuine empathy can rebuild someone's self-worth, carrying over from the office into their home, their family, and their entire life. When you lead, you do not simply manage headcount; you shape human stories. That responsibility is profound, and the opportunity to lift others up is sacred. True leadership doesn't demand allegiance—it unlocks greatness people didn't know they had. If you are ready to build a workplace culture anchored in purpose, empathy, and enduring impact, equip the people leading alongside you. Order copies of my book The Blueprint of Leadership on Amazon for your entire team today. True leaders do not build empires; they build people. They turn workplaces into launchpads for human potential. Invest in your team’s growth. Order on Amazon today: https://geni.us/s2nooOD
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Breanne Casteel liked thisBreanne Casteel liked thisCome join our team! We are hiring for an Assistant Director focused on Business Architecture in our Benefits & Protection business unit at Principal. Bring your Business Architecture expertise to help us grow in our ability to provide small to midsize business owners and their employees with solutions that help them build and protect their business and financial security!Assistant Director, Business Architecture in Des Moines, Iowa | Principal Financial GroupAssistant Director, Business Architecture in Des Moines, Iowa | Principal Financial Group
Experience & Education
Licenses & Certifications
Volunteer Experience
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Mentor
Women in Tech (WiT)
- Present 2 years 5 months
https://www.linkedin.com/groups/13942846/
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Basketball Coach
Upward Sports, Inc.
- 5 years
Children
I have been both an assistant coach to 1-2 grade girls as well as a coach to 1-2 grade boys and 3-5 grade girls.
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Founder
Running Angels
- 2 years
Children
I founded Running Angels to bring awareness to those hit by cars after my son and I were hit by a car while out running when he was 15 months old. I wanted to bring an awareness and also wanted to eventually be able to help those in need. I had the foundation from 2010-2012.
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DivorceCare leader
Harvest Church
- 1 year 5 months
Education
I was able to be a leader for DivorceCare classes from 2010-2011. I was able to help and support those going through and had gone through a divorce.
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Winnifred Acquah
One of the most important reminders I’ve had recently as a Scrum Master is this: don’t forget your high performers. This week, I took time to give focused, positive feedback to a team member who has been consistently efficient, dependable, and highly productive over the last few sprints. The impact was immediate , not just in motivation, but in creating space for an open conversation about sustainability, workload, and how we continue performing well without burning out. We often zoom in on blockers, risks, and those who need extra support (which is important), but high performers can quietly become overloaded simply because they’re reliable. Without regular feedback, that effort can go unnoticed or be taken for granted. A few reflections: • Feedback isn’t just for course correction, it’s fuel for growth • High performance should be acknowledged and protected, not exploited • Creating space to ask “Is this sustainable for you?” is just as important as celebrating results Strong teams are built on trust, recognition, and continuous conversation not just velocity charts. Curious to hear how others make sure their high performers feel seen and supported.
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Joseph M.
Agile insight with Joseph: Monday Mindset How you start your week often determines how your week ends. Many professionals jump into Monday reacting to emails, meetings, and requests. Before they know it, the week is planning them instead of the other way around. Strong weeks start with intentional planning. Take a moment to pause and ask yourself: • What truly matters this week? • What outcomes will make this week meaningful? • Where should my energy go first? In Agile teams, clarity at the start creates momentum throughout the sprint. When priorities are clear, teams move with confidence and purpose. A strong start doesn’t mean doing more. It means focusing on what matters most. So before the week takes over, take control of it. How do you intentionally start your week strong? #Agile #Leadership #MondayMotivation #ScrumMaster #ContinuousImprovement
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Patrick Immel
Wrapped up the Scrum Alliance Certified Agile Leadership (CAL 1) workshop today. Day 4 focused on Leading Organizations — and a theme that kept surfacing throughout the week: Organizational performance is rarely about isolated initiatives. It’s about the systems leaders design and reinforce. We explored concepts like: • The Ladder of Inference and how assumptions shape decisions • Evan Leybourn's Theory of Constraints applied to business agility • The Business Agility Institute model for organizational effectiveness What stood out most was the focus on behavior. Leaders ultimately influence outcomes by shaping the capabilities and behaviors embedded in the system, and by pulling the right levers to encourage those behaviors. And many thanks to Bernie Maloney and Anil Jaising, CST® for facilitating a class that also emphasized practical application. We worked through exercises to identify the specific levers leaders can pull to influence behavior and even designed small-scale experiments to test those ideas in real environments. In my opinion, this was a very worthwhile investment in continuing to learn how to build organizations that can adapt, learn quickly, and perform in complex environments.
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Winner Emeeka
As a Team Lead managing a metrics-based document review team, I had one big problem, how do you fairly rate agents working completely different queues? Some agents were renaming hundreds of files. Others reviewing escalated cases from the previous day. Some handling emails that took 20 minutes each. How do you put all of that on the same scorecard and call it fair? At Outsource Global, this was one of the first real challenges handed to me as a Team Lead. No framework. No template, no playbook. Just a spreadsheet of daily numbers and the expectation that I'd figure it out. And honestly? At first, I didn't. My initial instinct was to rank agents by total case count. Most cases at end of shift = best performer. Simple, right? Wrong. An agent doing CSA email reviews processes 3 cases per hour, because each one requires careful reading and judgment. An agent on renaming moves through 16 cases per hour. Comparing their raw numbers wasn't just unhelpful. It was actively unfair. I was penalizing people for being assigned to slower, more complex queues. So I went back to basics. I watched my agents closely, timing how long tasks took, observing volume patterns, tracking what a realistic productive shift looked like per task type. Over time I built something that made sense. The formula I landed on was simple but powerful: Instead of counting cases, I measured implied productive hours. Every task had a known rate - 16 renamings per hour, 8 escalation reviews per hour, 3 CSA emails per hour. If an agent completed 19 CSA emails, that implied 6.3 hours of productive work. Add their renaming output and you could see exactly how they used their 7-hour shift — regardless of queue. Score = Total Implied Hours ÷ 7 × 100. 100% = shift filled productively. Above 100% = exceeded target, move to next queue. Below 100% = coaching conversation — not a punishment, just a check-in. This changed everything about how I led that team. Scorecards became objective. Coaching sessions had real data. Agents quietly excelling on slow, difficult queues finally got the recognition they deserved. Those who needed support got it early — before small dips became real problems. No one disputed their scores. The math was visible, the logic explainable, and the system treated every queue with equal respect. I didn't build this because I was told to. I built it because I watched my team closely enough to know the old way wasn't fair, and I cared enough to fix it. That's what good leadership looks like to me. Not just managing numbers, but making sure the numbers are telling the right story. By the way, Marcus (implied name) is now the Team Lead, performance pays off! 💬 If you lead a team across multiple queues or task types, how do you handle fair performance rating? I'd love to hear how others have solved this. #TeamLeadership #BPO #PerformanceManagement #ProcessImprovement #WorkforceManagement #OutsourceGlobal #DataDriven #ContactCenter #DocumentReview #Leadership
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