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I am a strategic, results-driven Senior Marketing Executive leading high-performing teams…
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Brendan Smith reposted thisBrendan Smith reposted thisAt Smithfield Foods, we've always had delicious covered from breakfast to dinner and now we’re proud to share that Allrecipes.com has named our Smithfield Hometown Original Breakfast Sausage Links the winner in their latest taste test, topping eight major brands nationwide. The reviewer called out our balanced flavor, superior texture and that perfect hint of sweetness that sets us apart. And yes, that signature Smithfield sear made an impression too. For more on the links that took the top spot, visit https://lnkd.in/gqxuV7Em
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Brendan Smith reposted thisBrendan Smith reposted thisAs today’s consumers look for bold flavors without sacrificing convenience, our Smithfield brand is making busy nights easier than ever with the introduction of Smithfield Meal Ready Cuts. This new lineup of pre‑cut, pre‑marinated fresh pork goes from package to plate in under 20 minutes and features a diverse flavor selection, including Korean BBQ Pork Loin Strips, Carne Asada Pork Loin Strips and Sweet & Smoky BBQ Pork Belly Bites. Find them now at Walmart, Kroger, Albertsons and Meijer.
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Brendan Smith reposted thisBrendan Smith reposted thisFun one to wake up to — a deal we worked on between Smithfield Foods and Pabst Brewing Company went a little viral today, with PBR x Smithfield bratwurst showing up in 25+ news outlets across the country. Always exciting to see one of our licensing concepts resonate in mainstream pop culture. Huge thanks to our incredible partners at Smithfield Foods and Pabst Brewing Company (tagging team below) for leaning in and bringing this to life. More to come 👀 Katherine Mata, Rachel Keeton, Lee Dixon, Blake Legrand, Mary Fizzano, Jessica Scarlett Kidd
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Brendan Smith reposted thisBrendan Smith reposted thisAt Smithfield Foods, grilling season just got bolder as our Smithfield brand teams up with Pabst Blue Ribbon to debut the limited time Smithfield Pabst Blue Ribbon Beer Brat, joining our new lineup of premium, flavor forward pork bratwursts that also includes the Jalapeño & Cheddar Brat and Chipotle & Cheddar Brat. Developed to meet consumer demand for bold, convenient grilling options, this lineup features distinct flavor profiles and packaging designed for easy preparation at home or on the go. With multiple varieties to choose from, Smithfield now offers a bratwurst to suit every taste preference. For more information, visit www.smithfield.com.
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Brendan Smith reposted thisBrendan Smith reposted thisFrom 2010 to 2020, we experienced one of the most transformative decades in Smithfield’s history — a period marked by bold innovation, meaningful growth and a renewed commitment to feeding the world responsibly. From opening our state‑of‑the‑art Innovation Center to expanding our family of iconic brands, this decade strengthened our business, empowered our people and reinforced our purpose. 🔗 https://lnkd.in/gMp_gRBu
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Brendan Smith reposted thisBrendan Smith reposted thisReady to Shape One of the Most Influential Retail Partnerships in America? Lead one of Smithfield’s most critical customer partnerships. Own Walmart‑focused strategy, execution, and cross‑functional alignment across our Case Ready portfolio. Drive operational excellence, champion product quality, and turn customer insights into growth. What you’ll do: -Lead all Walmart initiatives and customer collaboration -Ensure flawless execution and quality performance -Align Sales, Ops, FSQA, Supply Chain, R&D, and Finance -Translate insights into strategic growth opportunities -Track KPIs and elevate business performance -Develop and coach team members What you bring: 8+ years of experience, strong leadership, data‑driven sales expertise, and the ability to travel up to 50%. I’m #hiring. Know anyone who might be interested?
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Brendan Smith reposted thisBrendan Smith reposted this🏗️MAJOR PORK NEWS Officials with Smithfield Foods announced plans to replace its existing pork processing plant in downtown Sioux Falls with a new facility designed for packaged meats and fresh pork processing. The project represents a $1.3 billion investment from the company over the next three years. “This highly automated facility will represent a major investment in Sioux Falls, the state of South Dakota and the future of American agriculture,” said Shane Smith, president and chief executive officer of Smithfield Foods. See the entire update with info from South Dakota stakeholders ⬇️ https://ow.ly/2j4o50Yh3cH #SouthDakota #pork #investment City of Sioux Falls, South Dakota Governor's Office of Economic Development, 📷: Smithfield Foods
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Brendan Smith reposted thisBrendan Smith reposted thisSmithfield Foods is proud to celebrate a championship moment that goes far beyond the game. Together, with our Eckrich brand, the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff, we were thrilled to see ESPN’s Marty Smith take the field during the CFP National Championship in Miami. His three successful throws in the Eckrich® $1 Million Challenge for Teachers unlocked $600,000 to support educators nationwide through the CFP Foundation’s Extra Yard for Teachers initiative; a championship moment for all of us. https://brnw.ch/21wZeIM
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Brendan Smith reposted thisBrendan Smith reposted thisIn our hometown of Smithfield, VA, residents build their futures with Smithfield Foods. Together, we’re more than a workplace, we’re a community. From providing good jobs to giving back, including a $350,000 donation to the volunteer fire department, we’re proud to make a lasting difference.
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1y
Congrats Jesse!
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Brendan Smith liked thisBrendan Smith liked thisAfter 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close. I never would’ve guessed I’d spend over a decade helping grow the Powersports side of the business, working with amazing brands, agencies, OEMs, and a lot of great people along the way. What I’ll remember most are the relationships that came out of it. Many clients became long-term partners, and a lot of those partnerships turned into genuine friendships over the years. I learned a lot—not just about the business, but about myself, how I work, and the kinds of relationships and teams I value most. Right now, I’m taking some time to think about what’s next, reconnect with people, and stay open to new conversations and opportunities. And to everyone I worked with over the years: thank you. I appreciated the collaboration, partnerships, and trust more than you know.
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Brendan Smith liked thisBrendan Smith liked thisThis Friday was my last day at Sugar Foods. I want to thank the leadership and the R&D team there for giving me the opportunity to be successful and trusting me with a wide variety of projects. We made many products that everyone enjoys at their favorite restaurants, and seeing the fruits of our R&D labors was extremely rewarding for me. I enjoyed working with everyone there and wish them all the success! My wife and I made the decision to pick up and move our lives to her home country of Sweden! After selling everything we own and ensuring our (grown) kids are settled into their new lives, we will be landing at Stockholm Arlanda airport mid-June. To say we are excited in this new chapter is an understatement! I am seeking out opportunities to lead in brewery operations or food/beverage R&D. With over 14 years of leadership experience and masters of science degree on biology, I approach challenges analytically and provide structure to teams to help us all reach our goals together. Open to work anywhere in Sweden or Copenhagen.
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Brendan Smith liked thisBrendan Smith liked thisJust wrapped up an incredible few days at the Association of National Advertisers Brand Masters Conference in Los Angeles, and I'm leaving more inspired than ever. Here are my three biggest takeaways: 1️⃣ The power of connection is your greatest asset. Not just the relationships you build in the room — though those matter enormously — but the deep, genuine connection you forge with your consumer. The brands winning right now are the ones who truly understand who they're talking to and make them feel seen. 2️⃣ Your personal taste is not your target audience. Just because a piece of creative doesn't resonate with you doesn't mean it isn't landing perfectly with the people it's meant for. The most effective marketers know the difference — and trust the consumer over their own instincts. 3️⃣ Think big — and then think bigger. How do you take a cultural moment like the Super Bowl and let it fuel your entire creative strategy for the year? How do you mine a comment section on social media and turn it into your next product innovation? The best brands aren't just reacting to culture — they're building systems to harness it. And the best surprise of the week? Running into my friend and USD classmate Molly Perlich! A great reminder that sometimes the best part of a conference happens in the hallway. Grateful for the perspectives, the conversations, and the inspiration. Now it's time to put it all to work. 💪 #ANABrandMasters #Marketing #BrandLeadership #ConsumerInsights #MarketingStrategy
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Brendan Smith liked thisBrendan Smith liked thisExcited to share that I’ve officially accepted an offer to join Smithfield Foods as an Operations Manager. I’m grateful for the opportunities, mentors, and experiences that have helped shape my career and prepare me for this next step. I’m looking forward to joining a team focused on operational excellence, continuous improvement, leadership, and delivering results together. Excited for the opportunity to grow professionally, build strong relationships, and take on new challenges in this next chapter. Looking forward to what’s ahead. #OfferAccepted #NewBeginnings #CareerGrowth #GrowingMyCareer #OperationsManagement #Leadership #Manufacturing #FoodIndustry #ContinuousImprovement #ProfessionalGrowth #SmithfieldFoods
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Brendan Smith liked thisBrendan Smith liked thisForbes Best-In-State Wealth Advisor 2026 We are excited and proud to share that Greg is among a small group of advisors to again be named as one of Forbes Best-In-State Wealth Advisors for 2026! Please join us in congratulating him on this well-earned recognition!
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Brendan Smith liked thisBrendan Smith liked thisAt Smithfield Foods, we’re delivering what today’s shoppers value most: quality protein, bold flavors and real, everyday value. Steve France, president of packaged meats, highlights how innovations like Smithfield® Brats, Meal Ready Cuts and Anytime Favorites are redefining mealtime, while campaigns like We Speak Pork continue to deepen consumer connection and brand love. 2026 marks 90 years of Smithfield, and we’re just getting started. 🔗 https://lnkd.in/gpa6_pvp
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Brendan Smith liked thisWe’re excited to bring the joy and swagger to Harley-Davidson with our “Back to the Bricks” strategic plan - huge thanks to the entire team for the dedication and drive that made this possible.Brendan Smith liked this“Back to the Bricks” isn’t just a tagline - it’s a focused path back to growth. Our strategy lays out a clear, three-phase plan to restore profitability and accelerate long-term value creation: 🔹 Reset (Now): Strengthening the foundation with $150M+ in cost savings, dealer inventory optimization, and a reimagined marketing approach 🔹 Growth (2027–2028): Building a more rider-centric portfolio, unlocking Parts & Accessories opportunities, and deepening rider engagement 🔹 Value Creation (2029+): Expanding the ecosystem - from apparel to pre-owned motorcycles - to drive sustained enterprise value At the core of it all: ✔️ A rider-first mindset ✔️ A stronger dealer network ✔️ The full power of the brand With a targeted path to exceed $350M in HDMC EBITDA by 2027, we’re taking decisive action today to shape tomorrow’s growth. #Strategy #Growth #HarleyDavidson
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Brendan Smith liked thisBrendan Smith liked thisMay 12 1980, Larry Sutton at Hoffman Becerage took a chance on a 19 year old kid and gave me an opportunity to join this great industry. So many to thank for teaching me this business the right way. Hoffman Beverage, Atlanta Beverage, Anheuser-Busch and Virginia Eagle Distributing. The desire to win and be successful has never been stronger. Selling the King of Beers and (Busch Light Apple) is a privilege. The best part of all with the guiding light, “Making friends is our business.” Cheers and thanks for all the help and support along the way. This Buds for You! Now let’s go build Michelob Ultra and Busch Light Rollback displays in Walmart today.
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Brendan Smith liked thisBrendan Smith liked thisProud moments for the Cann team as we continue building momentum across the country. Very thankful to be part of the Sprouts Farmers Market sets with our 2MG and 5MG offerings in Texas and Florida with a gondola feature currently running in Florida. Our expansion into Spec's Liquor led by Brian Woodard is already showing strong results thanks to our #Texas team’s display execution and sampling efforts. Our Total Wine & More partnership keeps accelerating — with an end‑cap program in #Louisiana and upcoming July–September features across three additional states. Meanwhile, Circle K continues to deliver in #Florida, #SouthCarolina, and #NorthCarolina, and our expansion into #Illinois and #Indiana has been exciting to bring to life. Stop into a Lowes Foods in the Carolinas and you’ll see us on display thanks to the great work by Alexa Rape and Joe Assencoa. We also officially launched in Rouses Markets in #Louisiana with our partner at Mexcor International and expanding into Tom Thumb Stores in the FL Panhandle led by the great work of Dina Floyd. All of these chain wins come with a lot of hard work and a true partnership mentality and cross functional work. Very thankful for the collaboration between Stephan Jannuzzo, Rob Bair, Sarah Haney, MBA, Dan Marmor and Danielle Nicoll in bringing solutions to our chain partners and of course we appreciate each and every category manager for your support of the category & CANN - the best is yet to come and many more wins to share as we accelerate into the key selling season! Lastly, a huge shoutout to our newly hired Market Manager team — Talya Shalev (TX), Aja Baliker (FL), Bobby Lopez (IL), Neal Glazner (TX), Andy Boterman (MN), Maxwell Bittner (GA), and Stephanie Griffin (TX) — who have hit the ground running and are making a meaningful impact across their markets through chain execution, new door growth, and display activation. With very high double‑digit retail sales growth YTD and nearly doubling our door and POD growth YoY, we’re energized by the work ahead and grateful for the partnership of our distributor network nationwide. On a personal note, I really enjoyed seeing a ton of industry legends at The Beverage Forum including the team at LA Libations and meeting several colleagues in the hemp beverage space; thank you for your time and pleasure connecting with you! Thank you: Nick Fasano Robert Peck Jake Bullock for believing and supporting the game plan. LFG! #cpg #hempbeverages #beverage #retail #partnerships #distribution #chain
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