“Erik has an incredible vision for creative things. He is an expert at creating clean, usable designs that are visually attractive as well, and he has a seemingly endless amount of creativity. He's easy to get along with, fun to work with, and a great person to learn from.”
Activity
129 followers
Erik Simmons replied to a comment
6y
Ha! Thanks, bro.
Erik Simmons replied to a comment
6y
Thank you, sir!
Recommendations received
2 people have recommended Erik
Join now to viewOther similar profiles
Explore more posts
-
Calum Campbell-Coles
Users. Audiences. Button bashers. Tab-jugglers. Cookie-banner dodgers. Whatever we’re calling them this week, we need to stop obsessing over the herd. And start designing for John. If you’re looking to overhaul your site (or even just spruce it up a bit), doing it without a clear target is a bit like playing darts in the dark. You might hit the board, but it’s mostly luck. That's why I started running persona workshops properly last year. We stop talking about "the target audience" and start asking: "What keeps John awake at 3am?" "What would make Sarah click away in five seconds?" When your audience has a name, a story, and actual headaches, your website stops being a box-ticking exercise. It becomes a tool built for them. Here's what happens when we're in the room: → We talk about to real customers stories → Map their goals, frustrations and daily routines → Give them a name, a face and a backstory Suddenly they feel like people again, not line items on a brief. Then every design decision gets filtered through one question: "Would John trust this?" Suddenly, that bog-standard hero section doesn't cut it. That vague CTA? Sarah wouldn't touch it with a bargepole. That wall of text? John’s already scrolled past to find the pricing. The best brands don't design for everyone. They design for someone. And that someone should have a face, a voice, and a problem you're solving. Your audience isn't a demographic slide in a deck. They aren't a checkbox on a brief. They're John. They're Sarah. And when you understand them at that level, you're not guessing anymore. You're building something that actually works for them. (And saving yourself a load of hassle in the process).
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content