Evan Gordon

We made these products for our dealers, they work great, and now we're just starting to sell them to other businesses." Randy Lorensen discusses the realization that the systems built for a specific niche, like reputation management and drip marketing, can solve major problems for businesses in any industry. Huge thank you to Randy Lorensen for joining the conversation! You can listen to the full podcast here: https://lnkd.in/emEsgyAJ #TitansOfIndustry #BusinessStrategy #Marketing #ScalingUp #Entrepreneurship #Podcast #Innovation #ReputationManagement

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Getting the most out of your paid media budget is essential to staying ahead in today’s competitive market. Looking to boost results from your Honda campaigns in the Chicago area? The first step is knowing where your dealership is losing ground, then focusing your spend on the right models to capture more market share. At J&L Marketing, we help dealerships invest smarter by leveraging powerful data like pump-in/pump-out reports and dynamic pricing insights. By aligning your ad spend with your inventory and local market trends, you’ll drive more sales and capitalize on every opportunity. Ready to leave your competitors behind? Let’s partner up and take your growth to the next level. #AutomotiveMarketing #PaidMedia #DealerGrowth #JandLMarketing #DigitalStrategy #JandLMarketing

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Marketing momentum is a perishable resource. If you wait until you get home to perfect your content, you have already lost the lead. Real-time engagement drives visibility for local businesses. People want to see what is happening in their community as it unfolds. Here is my standard for high-impact posting: 1. Capture the moment. 2. Keep the caption simple and direct. 3. Post before you leave the room. Efficiency provides peace of mind. Perfectionism provides a backlog of drafts that never see the light of day. Post it now and move on to the next task on your list. Are you a quick poster, or do you tend to let photos sit in your camera roll?

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10 REASONS WHY YOU SHOULD MAINTAIN YOUR WEBSITE. 1). If your website is “dormant” it is not effective in generating business. 2). The time and money spent on the design, hosting and development are wasted because the site isn’t being maintained. 3). First impressions matter and that includes websites. An outdated website can hurt your business credibility. 4). If your competitors are maximizing their website, they will take business from you. 5). Your website is a 24 hour, 7 day a week salesperson. Does your website provide the image you want? 6). Content can drive website traffic through blog posts, offers and calls to action. Without website updates, there is little reason for the consumer and search engines to visit your website. 7). An inactive website could send a message that your business operation may be lacking. 8.) Your website can automate many functions like booking appointments, paying invoices, e-commerce and much more! 9). Tracking and using website data like number of visits, pages visited, etc., can provide valuable information on what your audience wants. 10). A website is a business building tool, not a business card. It should evolve as your business evolves. Does your website need to be updated? Please contact us for a no obligation consultation! Email: Info@GoForthOnlineNow.com or call (940) 781-1696. Website: https://lnkd.in/exA8hcJ #websitedevelopment #websitedesign #GoForthOnlineNow

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Outdoor advertising works more like digital media every day. It can show what people do after seeing a sign. 📍 Static and digital boards both support lead generation. They help reach people close to where business happens. We can now measure exposure with data from mobile phones. By setting up view sheds we can then use MAIDs (Mobile Advertising ID;s), to track behavior. That information shows searches, website activity, conversions and foot traffic after a board has been viewed. 🔍 We can collect such data from most digital out of home billboards and increasingly, from static boards as well. Strong creative still drives results. Clear messages guide people to take action. 🚀 If you want to see how OOH helps lead generation, read the full blog on the Metro Valley Advertising website.

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There are proven methods to create the type of sales conversation that you want. Essentially having less time waste in sales conversations with people who aren't a good fit. When you take the time to create a strategy for lead nurturing that involves identifying the audience, speaking to the audience and having repeatable clear messaging, it makes a huge difference. Is there an area of your marketing that could be improved so that your sales closure is more efficient?

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Elevate your agency’s presence with Whitelabel Business Profile Settings! 🚀 Personalize every aspect of your profile to reflect your brand’s personality, position your agency as an industry leader, and give your clients a cohesive, branded experience—all with your logo front and center. Begin customizing your Whitelabel Business Profile today and leave a lasting impression! 💼 What will set your brand apart? #OverPowerMarketing #WhitelabelSuccess✨ #BrandControl

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In this episode of “Under the Agency Hood,” Mark Sneider sits down with Jerry Youngblutt, Founder & Principal at Boyden & Youngblutt - Marketing & Advertising Agency, to unpack how a Midwest-based agency delivers ROI-focused, holistic marketing for healthcare, manufacturing, and nonprofit clients. Jerry shares that the agency’s strength lies in a great Midwest work ethic and an unwavering commitment to questioning the status quo. The interview highlights BNY’s unique ability to make the intangible tangible, which has been critical to their success in core categories like healthcare, manufacturing (particularly med-device), and nonprofits. Want to learn more about how to set your agency apart and stay ahead of the curve? Watch the full interview in the 1st comment for all of Jerry's insights.

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your next five years will be determined by how you respond to one-star reviews This came up in a recent podcast conversation with Dominic Rubino. We weren’t talking about ads. Or SEO. Or sales scripts. We were talking about empathy. Because the fastest way to tank your reputation as a home service business isn’t bad marketing. It’s a bad response to bad feedback. When a one-star review hits, you’ve got two choices: Get defensive. Or get curious. If it’s not your customer, show you did the work to check. A simple, clear response like: We searched our system and couldn’t find your information. But if there’s an issue, we’d love to offer a second opinion. If it is your customer, and you dropped the ball, don’t hide behind excuses. Take responsibility. Offer a next step. Make it right. Because every review is a window. Some are dirty. Some are cracked. Some reflect truth you don’t want to hear. But they all give you something to clean up, learn from, or build on. Home service businesses that win in the next decade will do so by thinking long-term. That means aligning your marketing with how you operate. Empathy isn’t just good PR. It’s good business. And your next customer is watching. By the way I put together a free playbook: 11 proven ways home service businesses are getting customers right now. It’s the exact framework we use with $1M–$10M companies. Connect with me & Comment PLAYBOOK and I’ll send it over.

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Direct mail isn’t old school it’s smart school when combined with tech. This campaign connects physical mail with instant response tools like IVR, text reply, personalized URLs, and QR codes. Every customer touchpoint is tracked, personalized, and measurable turning a simple mailer into a fully interactive customer journey that drives real dealership traffic and ROI. #AutomotiveMarketing #DirectMail #OmniChannel #IVR #TextMarketing #PURL #QRCodeMarketing #CustomerJourney #DealershipLeads #DataDrivenMarketing #DisruptMarketingGroup

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Your storefront sign does more than announce your business—it fills the visibility gaps that make people walk right past. Choosing durable materials means your sign withstands weather, traffic, and time without losing impact. Dimensional signage adds depth and professionalism, making your brand feel established before customers even step inside.

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Stop thinking in cash. Start thinking in leverage. Your business already holds value — in your products, your skills, your services, and your unused capacity. Through ITEX Chicagoland Barter, that value can be turned into marketing, professional services, employee perks, and real business growth without draining your cash flow. Successful business owners don’t ask, “Do I have the money?” They ask, “How can I use what I already have to get what I need?” Barter isn’t old-fashioned. It’s strategic. It’s modern. It’s how smart businesses stretch resources, protect cash, and scale with confidence. The real question isn’t whether you have value to trade. It’s whether you’re ready to use it to grow smarter. #itex #chicagolandbarter #smallbusinessgrowth #barternetwork #smartbusiness

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Email marketing gives companies reach, control and value. These strategies can help you overcome challenges to boost your email marketing success. https://lnkd.in/g7BZgJUZ

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Unlock the secrets to smart spending and investing with our latest video. Discover how to recognize those crucial red flags and learn the difference between wise investments and gambling on marketing. Perfect for entrepreneurs looking to make informed financial decisions. Watch now and level up your financial game! Full episode here https://lnkd.in/gehVzP8B

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🗣️ Why settle for one when you can multiply your impact? 🗣️ Combining print and digital marketing creates a powerful one-two punch: 🖼️ Print builds trust and credibility right on the coffee table 📱 Digital reinforces your message where your customers spend time online 🎯 And with targeted marketing, your message reaches the exact households and demographics that matter most. It’s not about reaching more people—it’s about reaching your target market, consistently, across multiple channels. That’s how you stay top-of-mind and drive real results. #PrintAndDigital #TargetedMarketing #VoorheesLiving #LocalMarketing #BrandTrust #TopOfMind #CommunityMarketing

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