Founder & Chief Executive Officer at goop
Los Angeles Metropolitan Area
125K followers
374 connections
125K followers
374 connections
About
Gwyneth Paltrow is an Academy Award-winning actress, author of three New York Times bestselling cookbooks, and is the founder and Chief Creative Officer of the lifestyle company goop.com. Through goop, and her own lifestyle choices, Paltrow has pushed many conversations—primarily around health, wellness, and mindfulness—into the mainstream, shining the light on our basic right to have clean and healthy food, properly regulated personal care products, and access to information so we can make our own choices for our families.
As the leader of a primarily female start-up, she is also heads-down on creating a culture that both celebrates and empowers women, where the thread line is that we are all multi-faceted, complicated, and busy b*&tches who can care about family and work simultaneously. While the goop team is just a microcosm, it's emblematic of a larger sea change that needs to happen for families in the U.S.
Articles by Gwyneth
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I walked away from a career where people kissed my ass — and I couldn’t be happier about it
I walked away from a career where people kissed my ass — and I couldn’t be happier about it
The decision I made in 2008 to start what would become the goop.com that exists today was perhaps a rogue one, and…
1,191 Comments
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125K followers
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Gwyneth Paltrow posted thisThere is a particular sport in watching a woman build a company, and then treating every decision she makes as proof that she should have never tried in the first place. We all see male founders praised for “discipline” when they restructure, and “innovation” when they incorporate new technologies. Meanwhile, women are asked to atone for having the nerve to make any decision at all. Throughout my life as a founder, I have received a reliably colorful amount of commentary. When you're visible, people project a version of you and hand it back to you as fact. They assign motives and convictions with remarkable confidence, untethered to actual reality or truth. Eighteen years ago, I sent an email from my kitchen in London with a few recipes and some recommendations. I called it goop. I did not have a grand plan to build a company, let alone an entire category. I had a clear point of view, my BlackBerry, and loads of curiosity about wellness, beauty, health and all the things that make daily life feel better. When goop began, many of the conversations we were having about women’s health, food, sleep, stress, sex, pleasure, and the relationship between how we feel and how we live were still treated as peripheral. But I believed they mattered. goop launched into the 2008 financial crisis, grew through the reinvention of digital media and commerce, and navigated a global pandemic that pushed so many consumer businesses into survival mode. I have gotten some things right, and other things wrong, but I have always listened, learned, and kept going. We have created products, conversations, communities, and businesses that I am enormously proud of. It has taken humility, gumption, and many late nights. It has not always been perfect, but we have consistently worked to adapt our business to the world as it evolved. AI is one part of today’s changing landscape for entrepreneurs. I approach AI as a tool, useful in the right places, but not a substitute for taste, judgment, imagination, or care. People continue to be the core of everything goop is. My hope is that AI will make room for more of the work only humans can do. No founder gets to keep every version of their company forever. As an entrepreneur, my role is to test, learn, and pivot - again and again. I am responsible to customers, partners, employees, investors, and a board. I will not pretend leadership is easy, and I will not perform perfection. As a founder, I am responsible for making the decisions needed to sustain goop and its future. Those decisions will always feel personal because people are personal. Building goop for two decades has only been possible because of our team’s commitment and passion for moving women's health, beauty, and wellbeing out of the margins and into everyday life. I am forever grateful to everyone who pushed us to ask the hard questions, and I’m ready, with that same drive, commitment, and care, to take goop forward.
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Gwyneth Paltrow reposted thisGwyneth Paltrow reposted thisWorth the wait. New York, goop Kitchen is officially open. Good, clean food. Now delivered in NYC.
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Gwyneth Paltrow shared thisELLE Magazine: If you could distill your life right now into a candle, what would the scent notes be, and what would you call it? It would be called, “Why am I so fucking busy?” and it would smell like a martini. https://lnkd.in/gAFAjqRPGwyneth Paltrow on NAD+, Peptide Shots, and Goop Kitchen in NYCGwyneth Paltrow on NAD+, Peptide Shots, and Goop Kitchen in NYC
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Gwyneth Paltrow reposted thisConnection through style is what makes Gap, Gap. Timeless, iconic, and passed from one generation to the next. Gap has always bridged generations and shaped culture. Like with GapStudio’s latest drop starring Gwyneth Paltrow and daughter Apple Martin designed by Zac Posen. Shot by Mario Sorrenti, these portraits are a fresh take on our heritage of iconic photography that has defined eras and celebrated authentic self-expression. A reminder that style isn’t static - it evolves, it connects, it tells generational stories. GAP. Bridging generations since 1969.
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Gwyneth Paltrow shared thisWith GWYN, I wanted to create pieces that amplify the women who wear them—defined by quality, distinct details, and quiet confidence. It’s about building a wardrobe that feels intentional, timeless, and deeply wearable—anchored in strength and effortless cool. Thank you to Vogue for capturing the beginning of this new chapter. https://lnkd.in/gWFiRzfmWelcome, Gwyn!—Gwyneth Paltrow Introduces Her New Fashion LineWelcome, Gwyn!—Gwyneth Paltrow Introduces Her New Fashion Line
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Gwyneth Paltrow shared thisThis week on The goop Podcast, I’m joined by the brilliant Emily Hickey, who has this remarkable way of turning brand strategy into something soulful and deeply human. We talk about what makes a brand truly resonate—not just the visuals or the messaging, but the emotional undercurrent. The feeling you get when something reflects a part of you you hadn’t quite articulated yet. The best brands don’t just sell products—they invite you into a world, a rhythm, a point of view. And when they get it right, something clicks. You don’t just buy—you belong. Listen to the full episode here – https://lnkd.in/gHtR6NXY
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Gwyneth Paltrow shared thisgoop has always been about evolution—staying curious, refining, and building with intention. Seventeen years in, that ethos still drives us. As I shared with Fortune, we’ve honed our focus, leaned into what resonates most with our community, and doubled down on what we do best—beauty, fashion, and food. All of it thoughtfully contextualized through content—the thread that binds it, gives it meaning, and invites deeper connection. Growth isn’t always linear, but with clarity and discipline, it can be transformative. https://lnkd.in/gr6NZPyUGwyneth Paltrow talks Goop growth, exits, and profitability | FortuneGwyneth Paltrow talks Goop growth, exits, and profitability | Fortune
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Gwyneth Paltrow shared thisAs an investor, I look for companies that aren’t just innovating for the sake of it but are fundamentally reshaping the way we engage with the world. Forethought is doing exactly that. Their latest launch, Forethought Voice, is a paradigm shift—the first fully agentic AI that handles customer calls from start to finish with precision and grace. No tortuous menus. No soul-crushing hold music. Just a seamless, intuitive interaction that feels less like talking to a machine and more like progress. Watching Deon Nicholas and the Forethought team bring this to life has been nothing short of invigorating. This is the kind of breakthrough that makes me proud—not just as an investor, but as someone who believes deeply in technology that serves people first.Gwyneth Paltrow shared this👋 Say hello to Forethought Voice! How often have you heard one of these 👇 "Your current hold time is 1 hour, 13 minutes…" "Please hold while I transfer you…" “Thank you for your patience, please continue to hold.” “Your call is important to us” It’s a tale as old as time: Endless hold times, frustrating transfers, and an overall painful support experience. Today, we’re bringing the power of agentic AI to phone support—transforming the way businesses and customers connect. 📢 67% of consumers would rather sort 20 lbs of M&Ms by color, cuddle a hungry bear, or watch paint dry for 24 hours than endure another terrible support call. Yikes! Yet, phone support remains the #1 channel across industries because it offers something customers value most: human connection. The challenge? Delivering that connection at scale. That’s where Forethought Voice comes in. Unlike traditional IVR systems or chatbots that get stuck on scripted flows from lengthy decision-trees, Forethought Voice listens, thinks, and acts… just like a human. What does agentic AI in phone support look like: ✅ It understands and resolves complex customer issues—no more endless transfers ✅ It provides immediate assistance with natural, human conversation ✅ And it works seamlessly across chat, email, and now voice—one workflow, multi-agent, omnichannel support for everyone Hold music? 👉 Only if that’s what you want Dead ends and endless transfers? 👉 Nope. Just resolutions Smarter support, happier customers 🎥 This is the future of phone support. And it starts today👇 Learn more: forethought.ai/voice
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Gwyneth Paltrow shared thisThere’s a particular alchemy to getting dressed—when the right piece not only fits your body but also your life. This month’s G. Label collection feels especially meaningful—it’s our first with Sofia Menasse, our new design director. She comes to us from Maison Margiela and The Row, bringing an exquisite sensibility and an innate understanding of what we do. How we think about design. How a piece should feel. It’s not just about aesthetics—it’s about how a piece supports and elevates your life. It’s about ease. Confidence. And that ineffable cool factor that makes getting dressed feel effortless. https://lnkd.in/eJBr5uKB cc: goop
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Gwyneth Paltrow liked thisGwyneth Paltrow liked thisAs we continue our global expansion, I am so excited to be entering into the Nordic countries and an exclusive partnership with Youtime based in Stockholm. Their penchant for clean, wellness driven, sustainable and aesthetically cool brands syncs perfectly with who we are at goop. Thank you Steve Terry for being an amazing partner! https://lnkd.in/d9mhYukbGwyneth Paltrow is bringing Goop to Sweden (Yes, sex-toys and all)Gwyneth Paltrow is bringing Goop to Sweden (Yes, sex-toys and all)
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Gwyneth Paltrow liked thisGwyneth Paltrow liked thisWe had the pleasure of hosting CardioSole, led by the magnetic Donetta “Doni” Gunnells, for an energizing line dancing class that had the whole team on their feet—fans in hand, spirits high. Equal parts cardio and joy, Doni’s vibrant energy turned our office into a rhythm-filled celebration of movement, community, and fun. Here’s to wellness that doesn’t take itself too seriously!
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Gwyneth Paltrow reacted on thisGwyneth Paltrow reacted on thisThinking back to last weekend… We brought The Equitea Co. to the Hamptons. A time was had!
Experience
Education
Volunteer Experience
Publications
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It's All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook
IT'S ALL EASY is GP’s third cookbook, which she wrote with goop's food editor Thea Baumann. It features over 125 delicious recipes developed specifically for the super-busy home cook, including quick and healthy breakfasts, dinner party-worthy recipes, kid favorites, and a whole chapter devoted to vegan, refined sugar-free desserts (that actually taste good!).
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It's All Good: Delicious, Easy Recipes That Will Make You Look Good and Feel Great
An avid foodie, Paltrow, together with Julia Turshen, compiled a collection of 185 delicious, easy recipes that taste like the comfort food she craves—but without fat, sugar, or gluten. In IT'S ALL GOOD, she shares the go-to dishes that have become the baseline for the restorative diet she turns to whenever she feels she needs it.
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My Father's Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness
Grand Central Life & Style
In MY FATHER'S DAUGHTER, Paltrow shares her favorite family recipes along with personal stories of growing up with her father, Bruce Paltrow. She discusses how he has influenced her in the food she loves, how she involves her kids in cooking, and how she balances healthy food with homemade treats.
Honors & Awards
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1999: Academy Award for Best Actress: Shakespeare in Love
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1999: Golden Globe Award for Best Actress: Shakespeare in Love
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1999: Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Leading Role: Shakespeare in Love
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2004: Women in Film Los Angeles Crystal Award for Outstanding Woman in Entertainment
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2006: Golden Globe Award for Best Actress: Proof (Nominated)
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2009: Grammy Award for Best Spoken Word Album for Children: Brown Bear & Friends (Nominated)
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2010: Academy Award for Best Original Song: “Coming Home” (Nominated)
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2011: Emmy Award for Outstanding Guest Actress in a Comedy Series: Glee
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2013: Emmy Award for Outstanding Informational Series or Special: Stand Up to Cancer (Nominated)
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