“I first met James during the early days of the Shift-to-Snap explosion, a pivotal moment in digital advertising when Snap’s self-serve ads business was scaling at an unprecedented rate. Having helped build AdColony, I know firsthand how difficult it is to drive that kind of rapid, sustainable growth in ad tech—yet James executed flawlessly. He played a foundational role in turning Snap’s ad monetization strategy into a billion-dollar-plus business, leading with a mix of strategic vision, hands-on execution, and deep expertise in digital advertising. His ability to not only build and optimize ad products but also drive cross-functional collaboration is what sets him apart. Since then, I’ve watched James continue to make an impact at top companies like Reddit, Grab, Discord, and now Comcast, where he’s shaping the future of Universal Ads. His track record speaks for itself, but beyond his achievements, he’s also one of the sharpest and most thoughtful leaders in the space. Any company looking to innovate and scale would be fortunate to be associated with him.”
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Daniel Recanati
This is a significant move for the advertising industry. Yieldmo’s expansion of YMax.ai signals a clear shift in how digital advertising is bought and optimized. For years, advertisers have operated with limited visibility into inventory quality, media value, and expected outcomes. That model is beginning to change. By combining predictive intelligence, URL-level transparency, and AI-powered optimization, Yieldmo is helping advertisers make better decisions before campaigns even launch. That changes the relationship between brands and media. More transparency. More control. More accountability. The future of advertising will belong to platforms that help advertisers understand not only where they spend, but what value they can expect before they spend it. This is where the industry is heading. I look forward to seeing how YMax.ai continues to evolve and shape the next generation of digital advertising. Strong execution and a very positive signal for what comes next. 🙌🏻
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