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Jeff Platt is president of The NOW Massage, a fast-growing franchise concept transforming…
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Jeff Platt reposted thisJeff Platt reposted thisThank you to Inc. Magazine for featuring The NOW as one of the fastest-growing companies in America as part of this year's Inc. 5000 Awards ✨ With 90 locations open nationwide, our coast-to-coast expansion is continuing with new boutiques launching soon. Interested in opening a NOW boutique in your neighborhood? Learn more NOW: https://lnkd.in/eg8q-wZ6
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Jeff Platt reposted thisJeff Platt reposted thisThank you to Inc. Magazine for featuring The NOW as one of the fastest-growing companies in America as part of this year's Inc. Regional Awards ✨ With 85+ locations open nationwide, our coast-to-coast expansion is continuing with new boutiques launching soon. Interested in opening a NOW boutique in your neighborhood? Learn more NOW: https://lnkd.in/eg8q-wZ6
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Jeff Platt reposted thisJeff Platt reposted thisWe brought the power of The NOW to Camp Poosh 🌵💆♀️ ✨ We loved hanging out with our NOW community for a much-needed festival reset. Thanks for having us Poosh by Kourtney Kardashian Barker + TikTok Shop 💙
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Jeff Platt reposted thisExcited and honored to be named on Inc. Magazine's 2025 #FemaleFounders500 list! It’s an incredible privilege to be recognized alongside such inspiring and creative female leaders, many of whom I know and love. Thank you to our entire HQ team, Franchise Owners, Ritual Members, and guests from coast to coast who believe in the power of self-care and The NOW. Congratulations to all the amazing women on this year’s list and a huge thank you to Inc. Magazine for this honor. I’m beyond proud of our team!Jeff Platt reposted thisJoin us in celebrating this major moment NOW 👏 Huge congratulations to our Co-Founder and Chief Creative Officer Gara Post for being named to Inc. Magazine's 2025 Female Founders 500 List! Thank you to Inc. Magazine for the recognition and to our incredible NOW community for the endless support. It’s an honor to be listed alongside so many inspiring female-founded brands and businesses ✨ What started as a single vision has NOW grown to 77+ boutiques open from coast to coast — and with many more on the way — this is just the beginning.
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Jeff Platt reposted thisJeff Platt reposted thisThank you Entrepreneur Media for this incredible feature spotlighting our Co-Founder and Chief Creative Officer Gara Post and the story behind The NOW. We are so grateful for our team + community of guests and Ritual Members for supporting us every step of the way! With 70 boutiques open from coast to coast, and more on the way, we can’t wait to keep growing together 🤍 Read more NOW: https://lnkd.in/eWqGbHMX
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Jeff Platt reposted thisJeff Platt reposted thisHey Chicago! ✨ We’re so excited to open our 8th boutique in Westmont, IL, making it our 69th boutique from coast to coast. Come visit our neighborhood oasis for next-level massages and relaxation this fall NOW.
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Jeff Platt reposted thisJeff Platt reposted thisNOW In The News: Inc. Magazine has named The NOW one of the fastest-growing private companies in America as part of their prestigious Inc. 5000 awards list. Thank you for this incredible recognition! Interested in opening a NOW boutique in your neighborhood? Learn more NOW: https://lnkd.in/gjMX456
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Jeff Platt reposted thisJeff Platt reposted this"An emerging brand out of Los Angeles is using its aesthetics and ethos to stand out and grow in a competitive category." Thank you Franchise Times for featuring The NOW as a breakout brand in your annual Top 400 Franchise ranking 💙Meet 5 Breakout Brands on This Year’s Top 400 RankingMeet 5 Breakout Brands on This Year’s Top 400 Ranking
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Jeff Platt reposted thisJeff Platt reposted thisNOW In The News: Thank you Entrepreneur Media for recognizing The NOW as one of this year's trending franchises! Interested in opening a NOW boutique in your neighborhood? Learn more NOW: https://lnkd.in/gjMX456
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Jeff Platt liked thisJeff Platt liked thisI am honored and excited to share that I have joined BrightStar Care as its next CEO. Throughout my career, I've had the privilege of serving the franchise industry by building brands and creating opportunities for entrepreneurs nationwide. BrightStar Care presents a unique opportunity to do all of those things while also making a meaningful difference in people's lives every single day. What makes BrightStar Care special is that our work happens where life happens. Families invite us into their homes and trust us during some of life's most important and often most difficult moments. Whether it's helping a loved one age with dignity, recover from illness or receive the skilled care they need, this responsibility is both humbling and inspiring. As I begin this journey, I am excited to work alongside the people who make this organization what it is: our Franchise Support Center team, our franchisees and the families who place their trust in us every day. My commitment is simple: to serve each of you wholeheartedly, to listen, to learn and to work alongside you as we build on the strong foundation already in place. I want to thank the BrightStar Care Board for the confidence they have placed in me. I am grateful for the opportunity and excited to build on the momentum already underway. I also want to express my sincere gratitude to Andrew Ray for his leadership and service to the business and our franchise network. Andy has built a remarkable legacy, and I have greatly appreciated the warmth, professionalism, and generosity he has shown in welcoming me. Thank you, Andy, for your partnership and support throughout this transition. There are some pretty big shoes to fill, and I approach this opportunity with deep humility, tremendous excitement and a healthy respect for the responsibility ahead. I can't wait to meet more of our franchise owners, caregivers, nurses, and Franchise Support Center team members in the weeks ahead. I'm excited to listen, learn, and get to work alongside all of you. Let's get after it! #BrightStarCare #Leadership #Franchising #FranchiseOpportunities #Healthcare #HomeCare #ServingOthers #Growth #Team
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Jeff Platt liked thisFranchising is a strong economic engine that many do not know exists. I wish I was exposed to it in business school as I am confident I would have began this journey much sooner. My path from corporate employee, to starting my own business, to a franchisee, then supplier and now as franchisor (and still a franchisee) had many inflection points and made me who I am today. Whether you’re in school, young or old in your career, I am confident there is time and a franchise for YOU. Whether that means working for a franchisee or franchisor, being a supplier or becoming a franchisee. From services, schools, to restaurants, retail, even entertainment and so much more. Varying skills, passions and investments are required. The article below talks about wealth which sometimes is a by product of taking calculated risk, building a team for a common purpose, following a proven system and ultimately anticipating customers wants and needs....however the return in my opinion is measured best by flexibility, matching invested time with personal passion, and being able to provide opportunities for others including giving back. Thank you Jeff Platt for granting me my first territory to develop and allowing me to become a multi unit franchisee that began my franchise journey.Jeff Platt liked this🇺🇸 The Economist just ran a piece on franchising, and it said something IFA has been saying for years: Franchising is the purest distillation of the American Dream. 🏦 850,000 businesses. 9 million jobs. Nearly 3% of U.S. GDP. At the IFA Convention, we inducted Greg Flynn, who started with 8 Applebee’s restaurants and built a $1B+ empire, into the IFA Hall of Fame. One of just a few franchisees ever to receive that honor. 🤝 But Greg’s story isn’t the exception. It’s the point. My quote, “We’re not all going to be Steve Jobs or Elon Musk,” underscores that franchising elevates everyday Americans into the ownership economy. As we say, in business for yourself, not by yourself. Franchising works because it aligns incentives at every level — for brands, for owners, for employees, for communities. Motivated entrepreneurs outperform salaried managers. Local knowledge beats corporate-run chain performance. Ownership creates wealth that compounds across generations. Employees are closer to the owners of their businesses, giving them more market power, and thus, stronger wages, benefits and upward mobility. 🏫 And here’s what the data keeps confirming: a new generation is paying attention. As AI disrupts white-collar careers and student debt reshapes the calculus of a college degree, more young Americans are rediscovering what franchisees have always known. In-person, people-powered businesses aren’t going anywhere. As I told The Economist, “There’s really not a franchise you can run without people.” That’s not a vulnerability. That’s the whole point. The American Dream isn’t dead. It’s locally owned, community-rooted, and open for business in franchising. Full piece from The Economist linked below. Worth your time. International Franchise Association
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Jeff Platt liked thisJeff Platt liked thisANNOUNCEMENT: Vuly Play has secured our new North American HQ & Showroom! Location: Marina del Rey, Los Angeles - just a short walk from Venice Beach, epic sunsets, and right in the heart of the global toy & play industry. Minutes from LAX too. After 20 years of trying (and plenty of painful failures) to crack North America, it finally feels real. Not only is North America now soon expected to become our largest market - it’s also our fastest growing. The persistence has paid off. But it’s not the building that excites me most. It’s the people. Today I’m thrilled to publicly announce Andrew Via as our North American Vice President. I first met Andrew through his dad Tom Via (when he was the great and wonderful former CEO of Toys "R" Us Australia). Since then, he’s been part of many chapters of our North American journey: - One of the times we failed attempt to set up our own office. - When Vuly nearly went broke we licensed the region to Spin Master, he went along to their Toronto office and supported the brand. - During the Escalade Sports distribution era, Andrew went out to Evansville, Indiana to represent Vuly. - And now - he’s back home at Vuly! After building and leading a team at Mercado Libre, Andrew has returned to lead our North American crusade for market dominance. I recently spent time meeting with Andrew some of the team in LA he’s already assembled - they’re outstanding. The creative talent depth and volume of LA is thrilling to be around. This is more than an office opening. This is Vuly Play getting ready for war in the North American market 🫡
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Jeff Platt liked thisJeff Platt liked thisGood Morning 😊 We’ve been 150% up this year! 🎉 Incredible products, team and management.
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Nora LaTorre
Eat Real Certified is partnering with the University of Southern California and Dr. Michael Goran to study how real, minimally processed school meals impact student performance and learning! This work could not come at a more important time: 1. 30M kids rely on school meals for more than half of their daily calories 2. 67% of those calories come from ultraprocessed foods 3. 1 in 5 children in the United States has obesity, rising to one in three in lower-income communities 4. Rates of type 2 diabetes, fatty liver disease, and cardiovascular issues in kids continue to climb School food is one of the most powerful levers we have to support children’s health and academic success. With this partnership, Dr. Goran and his team will evaluate whether students in Eat Real Certified districts benefit from higher-quality meals, starting with academic indicators like test scores. This is a meaningful step forward in building the data-driven case for what so many educators, parents, and school nutrition leaders already know. When kids have access to nutritious, delicious, minimally processed meals, it supports both their well-being and their ability to learn. Deepest gratitude to Dr. Michael Goran and University of Southern California for their leadership in this work, and to the Southern California Center for Latino Health and the National Institute of Minority Health Disparities for funding this study.
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Rick Weinberg
The cost of caring for older adults in California continues to climb, though signs of stabilization are beginning to emerge after years of sharp post-pandemic increases, according to a new analysis from CareScout. The study, which compares findings from CareScout’s 2022 and 2025 Cost of Care Surveys, shows California ranks No. 25 nationally for the fastest-rising senior care costs. #assistedlivingcostCalifornia #Californiaseniorlivingexpenses #CareScout #costofelderlycareCalifornia #homecareservicescostCalifornia #nursinghomecostsCalifornia #seniorcarecostsCalifornia
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