Jeffrey Roach

Overlapping audiences = wasted ad spend. 🎯 We help dealers customize audiences per rooftop — so you’re not paying to talk to the same shopper twice. Tune in to the latest 100 Marketers episode with Michael Moushon as he breaks down why activating audiences the right way is key for growth. TradePending Andrew Street Matthew Davis #AutomotiveMarketing #AudienceStrategy

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Businesses using data-driven campaigns are 6x more likely to report year-over-year profitability (Source: Forbes). Boost conversions with Clipp’s data-driven marketing tools—from targeted mailing lists to consumer surveys—designed to reach the right audience and drive action. Learn more: https://ow.ly/utMC50W5yLZ #DirectMailMarketing #CustomerAcquisition #Clipp #Valpak

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✔️ LeadScale’s Gen5 Software and XBM™ Framework Transform Marketing Operations ✔️ Marketing Operations professionals face a daily struggle with fragmented, siloed data spread across dozens of platforms—resulting in inefficiencies, unclear account stories, and slow meeting velocity. LeadScale’s Gen5 software with our under-lying XBM™ (Anything-Based Marketing) framework, is designed to solve these challenges by unifying technology and workflow integrations into a single, adaptive platform. 📌 How XBM™ powers Gen5 to support MOPS: 💥 Continuous, Unified Data Journeys XBM™, at the heart of Gen5, treats data as a continuous journey—constantly flowing, adapting, and updating as new signals arrive. Gen5 integrates data from every source (Marketo, Salesforce, product analytics, and more), providing a real-time, 360-degree view of each account’s engagement and status. 💥 Standardized Account Status and Pattern Recognition Gen5 leverages standardized account status (unknown, known, engaged, qualified, etc.), enabling Marketing Operations teams to index, track, and analyze accounts consistently. This makes it easy to recognize engagement patterns and progression, improving targeting and forecasting. 💥 Real-Time Data Validation and Governance The Gen5 platform validates, enriches, and routes all incoming data instantly, reducing errors and eliminating redundant or conflicting records. Advanced de-duplication and standardized tagging ensure your team always works with clean, actionable data. 💥 Centralized Asset Management and Workflow Automation Gen5 consolidates all campaign assets and data into a single platform, streamlining operations and reducing reliance on multiple third-party tools. Automated workflows free your team from manual processes, so you can focus on strategy and execution. 💥 Accelerated Meeting Velocity and Revenue Growth With unified, high-quality data and clear account statuses, Marketing Operations can quickly identify which accounts are ready for outreach, which need nurturing, and which require re-engagement—leading to faster pipeline movement and more productive meetings. 📌 Why Gen5 + XBM™ Is a Game Changer for MOPS LeadScale’s Gen5 software makes XBM™’s adaptive, circular data journeys a reality—delivering a self-service, enterprise-grade platform that unifies technology and workflows for Marketing Operations professionals. No more patchwork of tools or fragmented insights, just a single, scalable solution designed to drive clarity, control, and compliance at every stage of the funnel. Ready to see the whole picture and unlock the true potential of your data? Gen5 with XBM™ is built for Marketing Operations. #MarketingOps #MarTech #WorkflowAutomation #DataIntegration #LeadScale #Gen5 #XBM™

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#B2B marketers need to think #omnichannel just as much as B2C marketers. Here's a great piece that explains why and how from Invision: https://lnkd.in/ejGENxHi #marketing #marketingstrategy

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Too often, B2B marketers get distracted by the latest tech trends or trapped by vendor-driven myths around platform upgrades and “silver bullet” solutions. At Monad MarTech, we believe the key to real, sustainable results is ruthless focus on business impact, practical tech adoption, and team alignment. In our latest blog, we break down persistent MarTech myths and outline what actually drives ROI- for your team, your pipeline, and your customers. Let’s stop chasing buzzwords and start demanding outcomes. Read the full post for actionable insights! https://lnkd.in/dhEKj87u #MonadMarTech #B2BMarketing #MarTech #MarketingLeadership

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Here’s how we help clients build bulletproof tracking systems in 7 steps:   1. Discovery: What are we measuring, and why?   2. Strategy: Build a roadmap aligned to KPIs   3. Data Collection: Clean, prep, and configure   4. Implementation: GA4, Pixels, integrations   5. QA Testing: Validate every touchpoint   6. Documentation: So your team can own it   7. Feedback Loop: Adjust as the business evolves It’s not just about tracking clicks...it’s about building confidence in your data. Ready to make sense of your marketing performance? DM if you need help. #Marketing #CreditUnions #HomeService #Franchise #Franchisor

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Every agency "says*"it has a growth strategy.  But 9 out of 10 are really just running a completely reactive survival plan — begging procurement and chasing any RFP , responding to misaligned clients, and measuring success one quarter at a time.  They hope RFPs will materialize and that their conversion team will be able to craft a compelling pitch deck. And when the RFPs do show up, the whole agency feels the stress because it's rooted in reactive desperation. Growth isn’t a department. It’s a SYSTEM — with FIVE key forces that are critical to sustainable growth: 1) **Mission Alignment** — purpose and focus attract like-minded clients and talent.  *Purpose-driven companies grow revenues 2.5x faster than peers.* [Deloitte, 2023] 2) **Expert Positioning** — own your lane and stop competing on price.  *Specialized agencies win 70–80% more competitive pitches than generalists.* [Mirren, 2023] 3) **Curated Client Portfolio** — say no to misaligned work to make room for great work.  *Focused portfolios outperform diversified peers by 14–17% EBIT.* [HBR, 2021] 4) **Brand Fame** — build a name that pulls the market toward you.  *Fame campaigns are 2x more effective than activation alone.* [Binet & Field, IPA, 2013] 5) **Growth Governance** — measure what matters and make success repeatable.  *Firms with structured growth governance deliver 90% higher consistency in YoY growth.* [McKinsey, 2022] When agencies activate all five, they stop chasing and start attracting.  They become magnetic, predictable, unstoppable — with a **93% probability of sustained, profitable growth** when all forces work in unison. [McKinsey, Deloitte, Binet & Field] Most won’t commit.  They’ll keep optimizing for reactive survival, managing inbound RFPs and conversion. But the few who *design* for growth — who prospect proactively, align mission to market, and govern growth with intention — create their own momentum. --- **Sources**  Deloitte Purpose Premium Study (2023)  Mirren Agency Growth Report (2023)  Harvard Business Review, *The Discipline of Saying No* (2021)  Binet & Field, *The Long and the Short of It* (IPA, 2013)  McKinsey Growth Operating Model Study (2022) #AgencyGrowth #GrowthStrategy #ProactiveProspecting #StrategicGrowth #AgencyLeadership #StopChasingStartAttracting #DesignedForGrowth #UnstoppableAgencies

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We show how survey-based demand gen helps teams reach the right buyers, uncover their priorities, and turn insights into momentum. #SimplyDIRECT #B2BMarketing #DemandGen #LeadGen #CustomerInsights

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Gary Salmirs founded and built GRP Ads (Global Response Partners), a MarTech company specializing in customer lifecycle and retention management programs serving financial services and education verticals. He's executed strategic acquisitions, including Path56 Media in 2021, integrating technology infrastructure and expanding service capabilities across multiple client verticals. GRP Ads uses automation technology, cohort-driven analytics, and digital customer acquisition programs to maximize ROI for partners. Gary will be speaking at DealCon Feb 9-11 about what most acquirers learn too late: what happens after the deal closes. The exciting part of M&A is the transaction. The value-determining part is integration. When systems need to connect. When teams need to align under new workflows. When the strategic rationale that justified the acquisition has to translate into operational execution. Gary has lived through the post-close reality that defines whether deals create value or destroy it. Technology integration. Culture alignment. Client retention during transitions. The operational decisions that either validate or undermine the deal thesis. This isn't abstract strategy. It's the practical mechanics that determine outcomes. Most operators pursuing acquisitions focus intensely on deal structure and valuation. Far fewer dedicate equivalent attention to integration planning and post-close execution. Gary brings perspective from building and integrating companies in the MarTech space where technology platforms, client relationships, and team expertise must all transfer successfully. At DealCon, we focus on what makes programmatic M&A actually work. Gary's experience operating through multiple integrations provides exactly that insight. www.dealconlive.com DealCon M&A Summit Gary Salmirs #Leadership #StrategicGrowth #BusinessAcquisition #DealBoardroom

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Another "wow I didn't know AI was this good" 🤯 moment to share... First off, Google's NotebookLM mind-mapping is a research game-changer. Thanks to Deanne Belshe, MSJ, for recommending it to me. After mapping all the page content (no blog posts) on the RF website, I asked AI for a video overview, and WOW!! With some tweaks and guidance, it could be even better. But this example is for you to extrapolate. Consider your own content! Consider the ability to quickly conceptualize everything (or pieces) of content you have published. Then quickly have AI build a video that can: 1) conceptualize a graphic narrative 2) construct a script around the story 3) Have it flow and sound engaging with natural voice Really amazing. #AIMarketing #NotebookLM NotebookLMShare Community https://lnkd.in/g2GkiN5m

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Outcome-based fee models are now a baseline demand for many clients. This shift has driven our agency to adopt a test-first engagement model rather than jumping straight to scaled, performance-priced programs. Read more about it in Forbes Agency: https://zurl.co/5liRP #performancemarketing

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Classic marketing operations were built on manual coordination and rigid workflows. Today, AI marketing operations processes are transforming speed, personalization, and governance. Explore how leaders can bridge both worlds for lasting impact. #MarketingOperations #AIinMarketing #MarketingAutomation https://bit.ly/3ITGvsr

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