Omaha, Nebraska, United States
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I work side-by-side with founders building businesses between $5M and $25M who want to…

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Articles by Jennifer L.

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Experience & Education

  • Uprisors Growth Partners

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Licenses & Certifications

Volunteer Experience

  • Public Speaker

    One Fearless Woman

    - Present 7 years 2 months

    The Six Steps to Becoming Your Own Leadership Coach (BYOLC) is quickly becoming one of the most popular methods for leadership development on your time and in your own way with structure and science which creates a credible path for success. Jennifer speaks on this topic, her invention, at conferences and enjoyed speaking on this topic at One Fearless Women in Arlington VA in 2019.

  • The Wharton School Graphic

    Guest Speaker/Professor/Mentor

    The Wharton School

    - 2 years 1 month

    Education

    Teach Omnichannel Retail Strategies, Loyalty Marketing Strategies and Digital Marketing.
    Mentor students on career development, leadership techniques and resume building.

  • Girls on the Run International Graphic

    Volunteer Head Coach

    Girls on the Run International

    - Present 5 years 11 months

    Children

  • William & Mary Graphic

    Guest speaker

    William & Mary

    - Present 9 years 8 months

  • Speaker

    RetailTechCon

    - Present 11 years 6 months

    The Store as a Fulfillment Hub Presentation
    At the 2015 RetailTechCon, Jennifer DiMotta, VP, e-commerce, Sports Authority will discuss how the retailer is using more than 160 stores as fulfillment hubs to support its phenomenal online growth rate. By opening up its stores as fulfillment centers the sporting goods retailer not only increases its fulfillment speed but frees up its inventory chain-wide regardless of where the product is located

  • Speaker

    Women in Retail Leadership Event

    - Present 12 years 2 months

    Leadership as a Strategy presentation at the inaugural Women in Retail Leadership Event.

  • Washington Network Group (WNG) Graphic

    Guest Speaker

    Washington Network Group (WNG)

    - Present 8 years 5 months

    Leadership as a Strategy, Becoming Your Own Leadership Coach
    - Women's Leadership Current State statistics
    - Leadership qualities, characteristics and the gender difference of those
    - 6 Steps to Becoming Your Own Leadership Coach

Publications

  • Could a Healthy Overhaul of Leadership Development Improve Culture, Profitability & Diversity

    LinkedIn

    Leadership development programs have been suffering in value for a long time…. that’s of course if a program even exists in an organization. More than 80% of organizations desire an effective leadership program, 55% of CEOs are concerned about the lack of next-generation leadership and 48% of CEOs would like help with leadership development from an outside expert.

    See publication

  • The New Path to Effective Leadership: Leadership Wellness

    LinkedIn

    As a CEO or business owner, imagine this…
    You have a strong workforce and culture. They are learning constantly, leveling up their skills independently, highly engaged in your strategy, strong productivity almost even amongst the teams, collaborating and communicating effectively, etc. You have an optimized talent organization which is bringing you higher revenues, optimized profits thru maximized human capital management.

    See publication

  • Are You Overthinking Innovation?

    Retail Executive

    Why applying innovative thinking through the brilliant basics of retail will render success.

    Headlines like “Retail Apocalypse” and “Disrupt or Die” ignite the need for retailers to innovate urgently, but the reality is that retailers are not positioned well for significant innovation. With tight budgets and executives focused on immediate impact to fight declining sales, innovation ideas are quickly put on the back burner. Innovation most often is associated to a project that includes…

    Why applying innovative thinking through the brilliant basics of retail will render success.

    Headlines like “Retail Apocalypse” and “Disrupt or Die” ignite the need for retailers to innovate urgently, but the reality is that retailers are not positioned well for significant innovation. With tight budgets and executives focused on immediate impact to fight declining sales, innovation ideas are quickly put on the back burner. Innovation most often is associated to a project that includes high costs, long timelines, significant resource demands, and no guarantee of immediate payoff — bites most retailers cannot ....

    See publication

  • The Power of Courage During Your Search

    40Plus of Greater Washington

    Courage - what is it, how to develop it and ultimately utilize it to help you make the toughest and most challenging professional and personal life changes. Jennifer DiMotta has been told by many that she has a very untraditional career path in her 20-yr career in eCommerce, Retail and Marketing. She has experienced several moments in her journey, both personally and professionally, where she's had to pull courage out of a hat and move through the challenge. She'll describe what it means to her…

    Courage - what is it, how to develop it and ultimately utilize it to help you make the toughest and most challenging professional and personal life changes. Jennifer DiMotta has been told by many that she has a very untraditional career path in her 20-yr career in eCommerce, Retail and Marketing. She has experienced several moments in her journey, both personally and professionally, where she's had to pull courage out of a hat and move through the challenge. She'll describe what it means to her to learn courage and utilize at the most challenging times in life.

    See publication

  • Creating the Customer Experience

    William & Mary Leadership and Business

    The way we shop during the winter holidays and throughout the year continues to evolve. Consumers have many ways to buy from and interact with their favorite stores. Jennifer DiMotta is Vice President, Digital and Omni Channel, for Blue Mercury, a leading luxury beauty retailer. She spends much of her time and attention making sure her customers have a good experience with Blue Mercury, wherever they happen to be, and joins us today to discuss ways Blue Mercury - and other retailers - are…

    The way we shop during the winter holidays and throughout the year continues to evolve. Consumers have many ways to buy from and interact with their favorite stores. Jennifer DiMotta is Vice President, Digital and Omni Channel, for Blue Mercury, a leading luxury beauty retailer. She spends much of her time and attention making sure her customers have a good experience with Blue Mercury, wherever they happen to be, and joins us today to discuss ways Blue Mercury - and other retailers - are connecting with their customers.

    Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

    See publication

  • The Store as a Fulfillment Hub

    RetailTechCon 2015

    At the 2015 RetailTechCon, Jennifer DiMotta, VP, e-commerce, Sports Authority will discuss how the retailer is using more than 160 stores as fulfillment hubs to support its phenomenal online growth rate. By opening up its stores as fulfillment centers the sporting goods retailer not only increases its fulfillment speed but frees up its inventory chain-wide regardless of where the product is located.

    DiMotta led Sports Authority's e-commerce and omnichannel strategy, teams and…

    At the 2015 RetailTechCon, Jennifer DiMotta, VP, e-commerce, Sports Authority will discuss how the retailer is using more than 160 stores as fulfillment hubs to support its phenomenal online growth rate. By opening up its stores as fulfillment centers the sporting goods retailer not only increases its fulfillment speed but frees up its inventory chain-wide regardless of where the product is located.

    DiMotta led Sports Authority's e-commerce and omnichannel strategy, teams and responsibilities for the multi-billion dollar omnichannel retailer to triple digit growth in 2014 and record revenues in 2013. Her team is redefining e-commerce roles and responsibilities as a leading indicator to company growth and setting new data analytics standards within the team to holistically maximize company sales based on data-driven decisions and execution.

    See publication

Courses

  • Statistics

    -

Projects

  • 3PL Warehouse Transition

  • EDQ-P (Product Data Quality tool from Oracle)

    Implementing a multi million dollar tool to automatically normalize data across Product Attributes & Taxonomy. Will improve the product findability and product information for customers.

    Other creators

  • eCommerce replatform/redesign (Shopify Plus)

    -

    Redesigning, replatforming, expanding to omnichannel capabilities and leveraging new technology across digital experience, functionalities, omnichannel fulfillment and personalization.

    See project

  • Omnichannel Fulfillment Projects

    -

    Built Ship from Store at 300+ stores
    Online ordering in store at all 470 locations

Honors & Awards

  • 2017 Women to Watch by Brand Innovators

    Brand Innovators

    From leading companies in the fashion and beauty industries to America’s automotive ad financial services franchises, there are more influential women than ever before working in brand marketing at Fortune 500 and other leading brands.

    Our Brand Innovators ‘Top 100 Women in Brand Marketing’ List acknowledges 100 of the most innovative female brand marketers driving the digital transformation of the marketing and media industries.

    The Brand Innovators editorial team has been busy…

    From leading companies in the fashion and beauty industries to America’s automotive ad financial services franchises, there are more influential women than ever before working in brand marketing at Fortune 500 and other leading brands.

    Our Brand Innovators ‘Top 100 Women in Brand Marketing’ List acknowledges 100 of the most innovative female brand marketers driving the digital transformation of the marketing and media industries.

    The Brand Innovators editorial team has been busy over the past couple of months curating this list of over-achievers, who have contributed both to the companies that they work for and the industries that they work in.

  • Colorado's Most Powerful and Influential Women Award

    Colorado Diversity Council

    America’s workplace has been and continues to be dominated by men especially in the area of leadership. Women are significantly underrepresented in executive ranks. However, there are women who have overcome barriers to climb to the top. The National Diversity Council seeks to recognize and honor these women who have not only achieved personal success but have made it possible for others to more easily follow in their footsteps.

    Criteria to be considered:

    • Provides leadership…

    America’s workplace has been and continues to be dominated by men especially in the area of leadership. Women are significantly underrepresented in executive ranks. However, there are women who have overcome barriers to climb to the top. The National Diversity Council seeks to recognize and honor these women who have not only achieved personal success but have made it possible for others to more easily follow in their footsteps.

    Criteria to be considered:

    • Provides leadership excellence in the public and/or private sectors.
    • Sustains a record of accomplishments and/or contributions to field of workthroughout scope of her career.
    • Has clout within her organization in terms of significant impact on revenues, profitability, and/or direction of the organization.
    • Demonstrates leadership and commitment to community well-being and/or high visibility in the community.
    • Exhibits and demonstrates a commitment to the highest ethical standards and professional excellence.

Languages

  • English

    -

Organizations

  • Colorado Diversity Council

    No

    - Present

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