Kenia Jacobi

🟣 What I’m Seeing in Houston Marketing Trends + Why Sponsor Messages Still Work in 2025 There’s a shift happening in Houston. More brands — especially local service providers, hospitals, and mission-driven organizations — are rethinking their marketing mix. Why? Because attention is fragmented. Budgets are tighter. And trust matters more than ever. Here’s what I’m seeing: ✅ Brand loyalty is down — but trust in public media is holding strong ✅ Digital fatigue is real — people are tuning out screens, but still listening while driving, working, or unwinding ✅ Houston audiences want to buy local — but only from brands that feel human, clear, and consistent That’s why underwriting on Houston Public Media is still working: It gets your message heard in a space where trust already exists There’s no clutter, no shouting — just calm, credible brand alignment Our listeners take action when they hear relevant messaging If you’re trying to: Get in front of educated, high-income adults Build long-term awareness and trust. Or shift perception in a quiet but powerful way, we should talk. Sponsor messages with NPR work differently — and that’s the point. 📩 DM me if you want a quick strategy outline or want to hear what’s working for other Houston brands right now.

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At EA Advising, we often remind clients that effective marketing isn’t just about where audiences are — it’s about where their attention truly lives. Mobile gaming is becoming one of those environments. It’s immersive, opt-in, and part of the daily media habits of many multicultural consumers. For brands looking to grow with Hispanic audiences, this is a signal to think beyond traditional digital channels and explore where engagement is actually happening. The opportunity here isn’t just reach — it’s meaningful attention.

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Our CEO, Laura Desmond sat down with Mariela (Stescobich) Sullivan, Global SVP of Growth Marketing at TelevisaUnivision at the Amazon Ads Partners Studio to talk all things creative and growth. We’re rolling out teaser clips from their conversation all week, tune in for new insights each day. In today’s clip, Mariela dives into the role of creativity at the heart of everything and what makes someone stop scrolling and actually pay attention. From scaling storytelling across screens to staying relevant in a platform-native world, she’s redefining what growth marketing looks like. Watch the full conversation here: http://bit.ly/4gdSUDI For more inspiring conversations, join us at #ADVANCE2025: https://bit.ly/4539aU2

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88% of journalists say they immediately delete pitches that don’t match their coverage—and that number speaks volumes. In his latest blog post, Austin VP Tad Druart analyzes the findings from the latest "State of Journalism" from Muck Rack. He urges PR professionals to meet journalists where they are by simplifying the pitching process, providing genuinely useful information, and respecting reporters' time. Read the full post here: https://ow.ly/iuuS50YClkq #PR #Pitching #Journalism

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Drawing on new insights from Edison Research, Monique Purvis, Supervisor of Local Media Investment, highlights how advertisers can more effectively connect with modern audio listeners. From mobile-first strategies to why you shouldn’t turn off your radio dial, check out this snapshot of the latest in audio trends.

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"This transformation represents far more than a physical remodel, it’s a long‑term investment in the future of local journalism. By unifying our teams and equipping them with world‑class technology, we’re strengthening our ability to serve Chicago with the speed, depth, and reliability our audiences deserve."- Kevin Cross, President & General Manager, NBCUniversal Local Chicago NBC Chicago (WMAQ‑TV) and Telemundo Chicago (WSNS‑TV) have completed a major, multi‑year remodel of their entire shared workplace at NBC Tower marking one of the most significant local media investments in Chicago in decades.

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Direct mail is not just surviving digital noise. It is helping brands cut through it. The best campaigns are targeted, personalized, and built with attribution in mind, so teams can see what drove response, engagement, and revenue. From QR codes and PURLs to match-back analysis, measurement should be part of the strategy from the start. https://hubs.la/Q04hSZ970

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DIRECTV Advertising launches Upfront Week campaign highlighting converged TV platform. Read the full story: https://lnkd.in/gvxQiNNe DIRECTV Advertising has launched a multi-channel campaign during Upfront Week, showcasing its converged TV platform across live TV, streaming, and out-of-home advertising. The campaign includes digital billboards, experiential activations, airline TV spots, and social media promotions across New York City. “The Upfronts have always been about showcasing the best of TV,” said Amy Leifer, Chief Advertising Officer, DIRECTV Advertising. #Advertising #AdTech #Upfronts #Streaming #Media #DigitalAdvertising #MarTechPulse #Bestplacetowork

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This report from Comcast Advertising takes a deep dive into today’s connected sports fan, looking at engagement with sports content and how fans are viewing across traditional TV and streaming. #ComcastEmp https://bit.ly/46ixxOy

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Leadership backed by performance. Telemundo continues to build momentum in 2026, closing February on top across key audience metrics. ✅ #1 Spanish-language network in Monday–Sunday primetime YTD among Adults 18–49 and Total Viewers, according to Nielsen. ✅ Sunday primetime leader, delivering 379K Adults 18–49 and 1.1M total viewers, outperforming Univision by +78% and +66%. ✅ #1 Spanish-language network in weekday afternoons (1–5pm) among Adults 18–49, averaging 147K viewers across En Casa con Telemundo, La Mesa Caliente, and Al Rojo Vivo. A performance that underscores the power of our content, our platforms, and our audience connection.

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CTV conversions just got a major visibility boost 👀 DV360 launched household metrics in March 2025. Since then, CTV conversions are up by nearly 90%. → A clear sign that better data drives better outcomes. → And how we measure can change what we see, and how we plan, budget, and optimize across screens. → For buyers, it’s a cue to revisit how results are tracked and how CTV fits into broader performance goals. ✅ As a Google Premier Partner, we help brands adapt fast, ensuring measurement gains translate to campaign value. 📌 One to save if CTV is on your 2025 media plan. Original post via Google Marketing Platform #googleads #ctvads #paidsocial

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Marty Supreme’s smartest marketing move was pairing Timothée Chalamet, a traditional leading man, with acclaimed rapper Tyler, the Creator, and Gen Z's beloved Odessa A'zion. 🧡 Josh Safdie leveraged audience overlap with the strategic casting. Blending these subcultures into one "oddball" ensemble drove diverse, fiercely loyal fanbases to champion the film. Even with "unlikable" characters, the strategy worked. Marty Supreme is now A24's highest-grossing domestic release and a 9x Oscar nominee. Small to midsize brands, influencers are your actors. Don’t underestimate how mixed partnerships signal diverse audiences toward your brand’s ecosystem. 🏓

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Brand Managers and Agency Leaders — LUCHA PLUS is delivering monthly: • 5.4MM viewers • 12.8MM impressions • 50% Adults 18–34 Authentic Hispanic engagement. Measurable CTV scale. Q2 sponsorships and category exclusivity are closing now. If multicultural growth is a priority, this is the moment to act. #HispanicMarketing #CTV #BrandGrowth #AgencyStrategy

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U.S. Hispanic consumers are driving culture, commerce, and influence — and LUCHA PLUS is delivering a premium platform where brands can authentically connect, not just advertise. For CMOs and agencies, this is a powerful opportunity to reach a high-growth audience through culture-first, high-attention content that drives real results. The brands that win next will lead here. 🚀 #CMO #Advertising #HispanicMarketing #BrandGrowth #ConnectedTV #FASTChannels #LuchaPlus

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Streaming TV is changing fast, and Google is positioning itself to keep up. At ADWEEK House Austin, ADWEEK’s Leadership Voices featured Zoe Ruderman Ruderman interviewing Juanjo Duran, who shared thoughts on the future of TV, leadership, and why vertical, mobile-first video series could be a major next wave in streaming. In partnership with Google TV

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