Kory Marchisotto
Kory Marchisotto is an influencer

President, e.l.f. Brands | Bold Change Agent | Fearless and Heartful

San Francisco Bay Area
40K followers 500+ connections

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About

Accomplished growth architect, culture builder and modern brand leader. Fearless visionary. Bold disruptor with a kind heart. 
 
As President of e.l.f. Brands, I lead expansion across categories and geographies while helping shape a different kind of company. After serving as CMO for 7 years, I continue to partner with our C-Suite to drive brand relevance, cultural currency and global momentum across the e.l.f. Beauty portfolio. 
 
Since 2019, I’ve partnered with an extraordinary leadership team to radically transform e.l.f. from a U.S.-focused color cosmetics challenger into a multi-brand global beauty powerhouse including e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. HAIR, Well People, Naturium and rhode. 
 
Together, we: 
-Sustained 29 consecutive quarters of net sales growth, placing us in a rare group of high-growth public consumer companies  
-Expanded net sales 5X to $1.3B and market cap 20X to $7B+ while scaling international business 4X to 21% of total sales  
-Elevated e.l.f. Cosmetics to the #1 U.S. color cosmetics brand in units and #2 in dollars, while building five product franchises exceeding $200M+ in retail sales  
-Built a modern marketing and growth engine that increased unaided brand awareness to 45% (+32 points since 2020) and drove a 74% rise in purchasers in just three years  
-Maintained status as the #1 Gen Z favorite beauty brand for eight consecutive seasons while also becoming the #1 most-purchased brand among Millennials, Gen Z and Gen Alpha  
-Delivered marketing ROI multiples above benchmarks while sustaining double-digit growth as investments scaled  
-Helped set the bar for corporate leadership with a Board of Directors that is 60% women and 40% diverse — among the most inclusive of U.S. public companies  

Known for surrounding myself with a “parade of unicorns," I am passionate about building an orbit of exceptional leaders and creating the conditions necessary for people and innovation to thrive. 
 
Before e.l.f., I had the privilege of working within the beauty divisions of iconic brands including Jean Paul Gaultier, Hermès, Burberry and bareMinerals — each adding to my constellation of inspiration, creativity and innovation. 
 
Since 2025 I've become:

A member of the Dutch Bros Inc. Board of Directors, dedicated to “making a massive difference, one cup at a time.”

A member of the Virtuosi League Advisory board, committed to translating disruption into capabilities that accelerate team and enterprise performance.

The Co-host of “Uncensored Renegades,” a podcast providing leadership and brand-building mentorship at scale.

Articles by Kory

  • Behind the Basil

    CF 505; Professor Vaile Olfactive Memory Assignment February 14, 2008 B E H I N D T H E B A S I L “What do you want for…

    146 Comments
  • LIGHTING THE PATH FOR OTHERS

    There are some super-people who light up a room with their presence. Their energy magnetically attracts, their smile…

    8 Comments
  • Celebrating Women's Future Month

    To celebrate Women’s History Month, or what I prefer to call, Women’s Future month, e.l.

    6 Comments
  • Anything is e.l.f.ing possible 🚀

    Revenue growth eight quarters strong, In our own outlier category we belong. Flying high in a fast falling industry…

    35 Comments

Activity

40K followers

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Experience

  • E.L.F. BEAUTY

    7 years 9 months

    • President, e.l.f. Brands

      E.L.F. BEAUTY

      - Present 7 months

      San Francisco Bay Area

      As chief architect of growth, brand equity and cultural relevance, I lead the end-to-end value chain—from product concept to community connection—fusing innovation, entertainment & enterprise tech to deliver scalable, disruptive growth.

      Product Innovation & Insights: Built breakthrough pipeline delivering 5 $200M+ franchises. Expanded category leadership 2X to #1 or #2 rank in 19 segments; scaled Power Grip Primer to #1 SKU in mass & prestige beauty.

      Brand Marketing, Creative &…

      As chief architect of growth, brand equity and cultural relevance, I lead the end-to-end value chain—from product concept to community connection—fusing innovation, entertainment & enterprise tech to deliver scalable, disruptive growth.

      Product Innovation & Insights: Built breakthrough pipeline delivering 5 $200M+ franchises. Expanded category leadership 2X to #1 or #2 rank in 19 segments; scaled Power Grip Primer to #1 SKU in mass & prestige beauty.

      Brand Marketing, Creative & Storytelling: Drove record brand strength: In 5 years, grew unaided awareness 3x to 45% while also lifting purchase intent & brand satisfaction; cemented #1 fave brand status with Gen Z

      Entertainment, Gaming, Sports & Cultural Partnerships: Expanded cultural footprint with bold collabs (Chipotle, Dunkin’, Liquid Death); first mover with sports & gaming; among top 1% of brands on Twitch, first to enable live in-stream shopping

      Digital, Connected & Conversational Commerce: Unleashed mobile-first, omni-channel growth engine driving digital to 20% of sales. Scaled Amazon to 9 countries. Grew Beauty Squad to ~6M members with consistent double-digit growth

      Performance Marketing & Growth Ops: Built agile, data-informed model across paid, SEM/SEO, influencer/creator, affiliate & MMM delivering ROI multiples above benchmarks

      Enterprise Technology & AI: Oversee global enterprise tech powering personalization, automation & data-driven innovation, with AI-enabled trend detection, predictive analytics, creative optimization & organizational effectiveness

      Visual Merchandising & Retail Theater: Created immersive global retail experiences to drive velocity & conversion; increased $/foot annually for 5 years with steady SKU count

      Corporate Communications & Social Impact: Championed our purpose platform, programs & enterprise storytelling, including Change the Board Game & 20 award-winning “So Many Dicks.” Honored as a Marketing Hall of Fame Inductee, Fast Company’s Visionary CMO & Ad Week Brand Genius

    • Global Chief Marketing Officer, e.l.f. Beauty & President, Keys Soulcare

      E.L.F. BEAUTY

      - 5 years 9 months

      NYC | San Francisco Bay Area

    • Chief Marketing Officer

      e.l.f. Cosmetics

      - 1 year 7 months

      NYC | San Francisco Bay Area

  • Member Board of Directors

    Dutch Bros Coffee

    - Present 1 year 9 months

  • Senior Vice President of Marketing

    bareMinerals

    - 2 years

    New York City

  • Shiseido Americas Corporation

    16 years

  • Marketing Brand Manager

    Puig

    - 2 years

  • Sales Department - Parfums Givenchy

    LVMH

    - 1 year

Education

  • Fashion Institute of Technology

    Masters in Professional Studies Marketing & Management

    -

    Graduated with Honors: Summa cum Laude

    Scholarship recognition award for outstanding academic achievement (4.0 GPA).

  • Pace University - Lubin School of Business

    Bachelor of Business Administration Marketing

    Graduated with Honors: Magna cum Laude

    Awarded Dean’s Scholarship for outstanding academic achievement.

    One of ten Pace University students chosen to receive prestigious award for outstanding academic achievement from the Advertising Club of New York.

Volunteer Experience

  • FIT Executive Mentor

    Fashion Institute of Technology

    - Present 15 years

    Education

    Mentors students through a 2-year program to give emerging executives additional opportunity and hands-on guidance to develop abilities and skills necessary for success in senior management roles.

  • Executive Mentor

    Adweek

    - Present 5 years

    Mentees who earn their spot with one of the world’s top 100 marketing leaders are given the opportunity to share their unique challenges and leverage input from their mentor in their next career move. The program is purposefully designed to be short and targeted for the mentee’s specific career challenges to deliver maximum and immediate results.

Skills

Honors & Awards

  • WWD x FN x Beauty Inc Women in Power 2026

    WWD, Footwear News and Beauty Inc.

  • AdAge Vanguard Award

    AdAge

  • Campaign US CMO 50

    Campaign

  • The List of People Shaping Retail’s Future 2026

    NRF Foundation

  • The Drum Rebel 50

    The Drum

  • AMA Marketing Hall of Fame - Purpose Driven Marketing

    AMA

  • Adweek Marketing Vanguard Awards

    Adweek

  • Ad Age Leading Women

    Ad Age

  • Adweek Creative 100

    Adweek

  • Brand Innovators Top 100 Women in Brand Marketing

    Brand Innovators

  • Business Insider's Most Innovative CMOs

    Business Insider

  • Campaign US CMO 50

    -

  • Chief New Era of Leadership

    Chief

  • Fast Company CMOs of the Year

    Fast Company

  • Glossy Beauty Marketer of the Year

    Glossy

  • Influential & TikTok CMO Awards

    Influential

  • Brand Innovators Top 100 Women in Brand

    Brand Innovators

  • CEW Achiever Awards

    CEW

  • Forbes Entrepreneurial CMO 50

    Forbes

  • Vogue Business 100 Innovators

    Vogue Business

  • WWD 25 Most Inspiring Women

    WWD

  • Brand Innovators Top 100 Women CMOs

    Brand Innovators

  • Glossy Top Marketers

    Glossy

  • The CMO Club Technology Leadership Award

    The CMO Club

  • Adweek Creative Visionary Awards

    Adweek

  • Brand Innovators Top 100 Women CMO

    Brand Innovators

  • Business Insider 27 most innovative CMOs

    Business Insider

  • Campaign US CMO Top 50

    Campaign US

  • Consumer Goods Technology CMO of the Year

    Consumer Goods Technology

  • Adweek Brand Genius

    Adweek

  • Business Insider CMOs to Watch

    Business Insider

  • Chief Marketer Marketers on Fire - CMO Awards

    Chief Marketer

  • Glossy 50

    Glossy

  • Women in Retail Leading Female Executives

    Women in Retail

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