Layla Revis

Best Use of Social Listening

For years, B2B brands assumed influencer marketing wasn’t for them. In 2024, that changed—and Sprout Social led the way. With LinkedIn-first influencer marketing surging and Sprout’s 2023 acquisition of Sprout Influencer Marketing, we had an opportunity to define the shift. Instead of treating micro-influencers as amplifiers, we embedded them as strategic partners. Of the 32 influencers we partnered with, 28 were micro-influencers—core drivers of success. Among them, Vin Matano grew beyond the… Show more

For years, B2B brands assumed influencer marketing wasn’t for them. In 2024, that changed—and Sprout Social led the way. With LinkedIn-first influencer marketing surging and Sprout’s 2023 acquisition of Sprout Influencer Marketing, we had an opportunity to define the shift. Instead of treating micro-influencers as amplifiers, we embedded them as strategic partners. Of the 32 influencers we partnered with, 28 were micro-influencers—core drivers of success. Among them, Vin Matano grew beyond the micro-influencer threshold in 2025, reinforcing the lasting impact of these collaborations. Our goal was to prove micro-influencers are not just effective in B2C marketing, but essential for B2B credibility, influence and impact.

The result? 4M+ impressions, 100K+ engagements and 600+ leads—with micro-influencers driving most activations and adding 48% more impressions and 30% more engagements beyond organic efforts. Instead of one-off partnerships, we built a long-term, scalable influencer framework strengthening brand trust, engagement and industry leadership.

Sprout didn’t just work with micro-influencers; we redefined their role in B2B marketing.

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Chosen as a Top 50 Tech Marketer

Concepted, art directed, and managed - from inception to execution - the creative experience for Pure//Accelerate 2023 to win Gold for the Experience Design & Technology Awards (Best General Session Stage)

Pure//Accelerate 2023
Resorts World, Las Vegas

The Future B2B CMO 100 Award is an emblem of upcoming brilliance in the enterprise marketing domain. The awards spotlight individuals poised to blaze trails in cultivating decisive marketing strategies and leading B2B marketing advancements. These torchbearers are set to reshape B2B marketing, driving innovation that adheres to future consumer behaviour modifications and market shifts.

Best Use of Stock Footage:
Rethink Business

Social Impact:
Philips customer success story

Remote Production:
San Jose Sharks customer success stories

Top 5 B2B Brand:
"LinkedIn is repeatedly named the top social media platform to reach B2B buyers, and Oracle is a prime example of how to best leverage the site. The company is ranked 9th on LinkedIn’s top companies list and has amassed more than three million LinkedIn followers. Beyond just sharing content and relevant news, Oracle makes a point to connect with its followers and showcase the people behind the brand.

Earlier this month, the company opened up about losing 11 employees… Show more

Top 5 B2B Brand:
"LinkedIn is repeatedly named the top social media platform to reach B2B buyers, and Oracle is a prime example of how to best leverage the site. The company is ranked 9th on LinkedIn’s top companies list and has amassed more than three million LinkedIn followers. Beyond just sharing content and relevant news, Oracle makes a point to connect with its followers and showcase the people behind the brand.

Earlier this month, the company opened up about losing 11 employees on 9/11. Then, in the wake of Hurricane Florence, Oracle posted a video of two employees who are delivering supplies and providing aid to those affected by the storm and urged its followers to join them in giving back. In doing so, Oracle humanizes its brand and creates a company image that people will want to support.
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Won the Best Social Media Contest award for our campaign, #WhyICode, which tapped into Developers and their passion points to galvanize the dev community to share why they were passionate about coding for a chance to win exceptional prizes.

Top 10 B2B Brand on Instagram:

"Oracle is a global juggernaut in both the software and hardware industry and its name is well established. Looking through their account, you’ll see many posts captioned with thought prokoving commentary about tech and the future of it. You can also see from the image above, they try to interject some humor and personality into their posts, making it a great recruiting tool."

Top 19 B2B Brand Creating Great Content on Instagram:
"Like IBM and Intel, Oracle is a cornerstone name in its field, dealing with both software and hardware. And, like IBM and Intel, Oracle is killing it on Instagram. Oracle’s Instagram account continually pushes the envelope in turning technology into art while also providing thought-provoking commentary, information and even a bit of humor. The result is a photo feed that doubles as a recruiting tool: Both potential customers and… Show more

Top 19 B2B Brand Creating Great Content on Instagram:
"Like IBM and Intel, Oracle is a cornerstone name in its field, dealing with both software and hardware. And, like IBM and Intel, Oracle is killing it on Instagram. Oracle’s Instagram account continually pushes the envelope in turning technology into art while also providing thought-provoking commentary, information and even a bit of humor. The result is a photo feed that doubles as a recruiting tool: Both potential customers and potential employees know who they’re working with before they ever pick up the phone." Show less

Cannes Lion - Use of Technology (Gold)
Cannes Lion - Online Video (Silver)

Samsung become the first Korean company to be recognized as the “Creative Marketer of the Year.”

I developed the digital strategy and activation for Voices of Life, part of the company’s larger – and highly acclaimed – Launching People brand campaign. Launching People has been widely celebrated throughout the creative industry, including at the 2015 Cannes Lions, for its innovative approach to… Show more

Cannes Lion - Use of Technology (Gold)
Cannes Lion - Online Video (Silver)

Samsung become the first Korean company to be recognized as the “Creative Marketer of the Year.”

I developed the digital strategy and activation for Voices of Life, part of the company’s larger – and highly acclaimed – Launching People brand campaign. Launching People has been widely celebrated throughout the creative industry, including at the 2015 Cannes Lions, for its innovative approach to demonstrating social value and engaging consumers to share their ideas with Samsung in pursuit of their dreams.

The campaign took home six awards including the Gold award in the Use of New Technology category and Silver for Online Video for Voices of Life, an application solution that allowed premature babies in an incubator to listen to their mother’s voice and heart beat to feel closer and expedite the healing process. Show less

Campaign: "Translating Tech"
To position itself as a 21st century company, Avaya came to us to create an online campaign featuring Ava, a technology translator who personifies the brand. The campaign pokes fun at tech jargon (what exactly is a "stack" anyway?) with humorous videos, a “Business Buzzword Blitz" and an extensive social media effort.

I sold the creative concept and social media strategy for Avaya's "Ava" Campaign

Winner of 2 LeoIntel Awards for Digital Strategy Intelligence:

*Cross Platform Social Media Planning
*Return on Engagement Measurement Framework (Measurement + Analytics)

Winner of LeoIntel Award for Digital Strategy Intelligence:

*Samsung Social Media Playbook

The SABRE awards are the most important competition in the public relations industry, with over 3500 participants from 40 countries. Communications campaigns are awarded for creativity and effectiveness.

Award for our PR, event activations, and social strategy on “LG Introduces the Sport of Techorating" while leading social media strategy for LG Electronics (Ogilvy Public Relations/LG-One)

Global SABRE Award 2012
Travel and Tourism: Best Promotional Campaign

The campaign, focused on improving Mexico's position in the media, aimed to attract more international tourists to the country.

I developed and executed a multi platform digital media and influencer campaign across B2C and B2B audiences leveraging 20+ influencers to communicate and create across 4 strategic pillars (sustainability, infrastructure, technology, tourism) to drive direct foreign investment and… Show more

Global SABRE Award 2012
Travel and Tourism: Best Promotional Campaign

The campaign, focused on improving Mexico's position in the media, aimed to attract more international tourists to the country.

I developed and executed a multi platform digital media and influencer campaign across B2C and B2B audiences leveraging 20+ influencers to communicate and create across 4 strategic pillars (sustainability, infrastructure, technology, tourism) to drive direct foreign investment and growth. For the first time in 24 years the economy grew every quarter and annual inflation of 4% was the lowest in 48 years. Their country received more than 190 billion dollars in Foreign Direct Investment, exceeding what was received in any other previous administration. Show less

Best Social Media and Mobile Campaign 2011 - Mexico Taxi Project
(Mexico Tourism Board)