About
Articles by Lindsay
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30K followers
Experience & Education
Publications
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New Year, New Challenges: Prepare for 10 Health Care Marketing Trends in 2017
Strategic Health Care Marketing
See publicationCombine the dynamics of socio-economic-political tensions with the massive transformation happening across health care’s ecosystem, at the same time marketing is undergoing its own revolution, and you have an environment ripe for disruption. Where there’s change, there’s opportunity. Be prepared. Be agile. Be successful!
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Health Care 2016: The Year of Customer Connections
Strategic Health Care Marketing
See publicationFour themes or business drivers focused on integrated customer connections: insights, communications, experiences and health...all likley to shape the 2016 health care landscape as healthcare consumerism and technology innovation are on the rise.
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CMO² - How Direct Marketing Must Adapt in Today's Healthcare System
Medical Marketing & Media
See publicationBy breaking down traditional organizational silos to bring together the chief medical officer and the chief marketing officer in a CMO² collaboration, companies can unite the forces of clinical best practices with direct-to-consumer response marketing...clinical direct marketing.
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Social, Mobile and Local Marketing
Health Insurance Underwriter
See publicationSOCIAL, MOBILE, LOCAL—sales & marketing is now defined by the individual buyer…omni-channel from brokers to direct to retail.
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5 Trends Shaping the Future of Health Care Consumerism
Strategic Health Care Marketing
See publicationConsumerization of healthcare means customers are in control. Providers, payers and pharma are responding by creating holistic healthcare communities built around five trends shaping the future of healthcare consumerism in America: personalization, connectivity, accountability, empowerment and experience.
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2015: Healthcare's Year of Trustability
Managed Care Outlook
See publicationEarning consumer trust is a tough job at a time when entire industries are seeing reputations tarnished due to missteps and inadequate controls. The three giants driving America’s $3 trillion healthcare economy–insurers, hospital systems, & pharmaceutical companies–all face the same dilemma: how to engage customers effectively to earn their trust.
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Grappling with the Challenges of Big Data
Healthcare Reform Magazine
See publicationBig data is a game changer especially in direct-to-consumer health insurance markets. The ability to gather, store, analyze and interpret big data is now table stakes…how to ingest it, where to put it, what to do with it, and how to turn it into value.
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Six Factors for Bridging Direct and Brand Marketing
Chief Marketer
See publicationAs companies transition from product focus to customer focus, content-driven brand direct marketing brings relevance, convenience and instant gratification to always-on customers through their most preferred channels.
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Up Next: Customer Experience
Health Reform Magazine
See publicationHealthcare is now defined by personal responsibility; it’s the consumer’s obligation to deal with intimidating financial and clinical decisions. Payers, providers & employers have to stop talking about customer-centricity and start delivering personalized interactions producing superior customer experience.
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Ten Moving Health Market Objects: A Watchlist
LifeHealthPro
See publicationFast-paced market reforms, technology advances and consumer expectations are raising the stakes for healthcare companies. Keeping a close watch on big trends impacting an enterprise and taking a proactive approach to managing change is critical to success.
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joanne bradford
joanne bradford
Experienced Operating Executive and independent board member with a demonstrated track record in technology, media and financial services. Expert DTC/B2B product marketer and revenue leader, skilled in Product development, ROI, Brand Building, Performance Marketing, Operations, Sales and Social Impact.<br><br>I’ve helped build companies and products at start ups and Fortune 50 companies including Pinterest, SoFi, Microsoft and PayPal. I’ve been part of a team with 3 employees and a leader of 2500 employees, growing revenue from zero to billions at multiple companies by building high functioning adaptable teams and new product offerings.<br><br>My passion is developing leaders and building teams. I love to solve problems, do the detailed work and focus on the right outcomes. I champion diversity through action and accountability. My belief is in the right environment, everyone can have an impact. The companies I work with focus on having positive impacts on consumers lives. At Honey and SoFi, we focused on saving people money, at Pinterest we focused on giving people a creative connection. <br><br>I have extensive experience in merger and acquisitions, fundraising and the IPO process as a board member and executive.
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