Chicago, Illinois, United States
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About

Actionable, insight-driven strategy and precision marketing communications to create…

Articles by Lindsay

  • Healthcare’s Day of Reckoning

    It’s a healthcare election and there’s a lot on the line: 1. Medicare and Social Security survival 2.

    2 Comments
  • Drug Price Transparency

    The Trump administration’s Centers for Medicare & Medicaid Services is taking steps to require pricing to be included…

    3 Comments
  • Marketing Medicare 10 Success Factors

    The Medicare Advantage market has crossed 21 million beneficiaries as popularity among Boomers soars. It’s expected to…

    3 Comments
  • BOOMERQUAKE

    FINANCIAL - Boomers control 70% of U.S.

    1 Comment
  • 6 healthcare marketing trends for 2018

    As published in Managed Healthcare Executive Healthcare’s confluence of unknowns and erratic overtures coming out of…

    1 Comment
  • THE OOP PREDICAMENT

    Save, Shop & Supplement Cost of healthcare for family of four with employer PPO averages $27,000 66% of American…

    2 Comments
  • 4 Pillars of Healthcare Market Positioning

    The political gamesmanship around healthcare being played out in Washington combined with product and service…

    1 Comment
  • Healthcare's Strategis Interruptus

    Across healthcare sectors we’re seeing strategis interruptus…rethinking and delaying implementation of core business…

    1 Comment
  • Healthtech Amidst Chaos

    Wherever you turn inside the healthcare industry there’s no shortage of speculation and second-guessing about the…

  • Top 10: Healthcare Marketing 2017

    As we stand on the edge of the new year, the social, political and economic tensions waiting to greet us make it clear…

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Experience & Education

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Publications

  • New Year, New Challenges: Prepare for 10 Health Care Marketing Trends in 2017

    Strategic Health Care Marketing

    Combine the dynamics of socio-economic-political tensions with the massive transformation happening across health care’s ecosystem, at the same time marketing is undergoing its own revolution, and you have an environment ripe for disruption. Where there’s change, there’s opportunity. Be prepared. Be agile. Be successful!

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  • Health Care 2016: The Year of Customer Connections

    Strategic Health Care Marketing

    Four themes or business drivers focused on integrated customer connections: insights, communications, experiences and health...all likley to shape the 2016 health care landscape as healthcare consumerism and technology innovation are on the rise.

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  • CMO² - How Direct Marketing Must Adapt in Today's Healthcare System

    Medical Marketing & Media

    By breaking down traditional organizational silos to bring together the chief medical officer and the chief marketing officer in a CMO² collaboration, companies can unite the forces of clinical best practices with direct-to-consumer response marketing...clinical direct marketing.

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  • Social, Mobile and Local Marketing

    Health Insurance Underwriter

    SOCIAL, MOBILE, LOCAL—sales & marketing is now defined by the individual buyer…omni-channel from brokers to direct to retail.

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  • 5 Trends Shaping the Future of Health Care Consumerism

    Strategic Health Care Marketing

    Consumerization of healthcare means customers are in control. Providers, payers and pharma are responding by creating holistic healthcare communities built around five trends shaping the future of healthcare consumerism in America: personalization, connectivity, accountability, empowerment and experience.

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  • 2015: Healthcare's Year of Trustability

    Managed Care Outlook

    Earning consumer trust is a tough job at a time when entire industries are seeing reputations tarnished due to missteps and inadequate controls. The three giants driving America’s $3 trillion healthcare economy–insurers, hospital systems, & pharmaceutical companies–all face the same dilemma: how to engage customers effectively to earn their trust.

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  • Grappling with the Challenges of Big Data

    Healthcare Reform Magazine

    Big data is a game changer especially in direct-to-consumer health insurance markets. The ability to gather, store, analyze and interpret big data is now table stakes…how to ingest it, where to put it, what to do with it, and how to turn it into value.

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  • Six Factors for Bridging Direct and Brand Marketing

    Chief Marketer

    As companies transition from product focus to customer focus, content-driven brand direct marketing brings relevance, convenience and instant gratification to always-on customers through their most preferred channels.

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  • Up Next: Customer Experience

    Health Reform Magazine

    Healthcare is now defined by personal responsibility; it’s the consumer’s obligation to deal with intimidating financial and clinical decisions. Payers, providers & employers have to stop talking about customer-centricity and start delivering personalized interactions producing superior customer experience.

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  • Ten Moving Health Market Objects: A Watchlist

    LifeHealthPro

    Fast-paced market reforms, technology advances and consumer expectations are raising the stakes for healthcare companies. Keeping a close watch on big trends impacting an enterprise and taking a proactive approach to managing change is critical to success.

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