About
Activity
-
Had a fantastic time attending the Sweets & Snacks Expo with the La Costeña Mexico and La Costeña USA teams last week. The event showcased an…
Had a fantastic time attending the Sweets & Snacks Expo with the La Costeña Mexico and La Costeña USA teams last week. The event showcased an…
Liked by Melody Conner
-
Surprise visit to Harbor Foodservice Thursday night! Proud of our team members working through the night to ensure that PNW restaurants and…
Surprise visit to Harbor Foodservice Thursday night! Proud of our team members working through the night to ensure that PNW restaurants and…
Liked by Melody Conner
Experience & Education
-
Nestlé
View Melody’s full experience
See their title, tenure and more.
or
Publications
-
Digital Food & Beverage: Speaking engagement on Ecommerce Sales
Worldwide Business Research Event
See publicationAs the Food & Beverage (F&B) industry faces unprecedented upheaval given changing consumer expectations and the growth of online sales, companies are working to drive e-commerce and digital initiatives to create a customer experience that boosts revenue and loyalty.
Brought to you by the creators of eTail, Digital Food & Beverage will span the intersection between online and bricks and mortar F&B retail, help F&B professionals address obstacles in this journey, and share best practices…As the Food & Beverage (F&B) industry faces unprecedented upheaval given changing consumer expectations and the growth of online sales, companies are working to drive e-commerce and digital initiatives to create a customer experience that boosts revenue and loyalty.
Brought to you by the creators of eTail, Digital Food & Beverage will span the intersection between online and bricks and mortar F&B retail, help F&B professionals address obstacles in this journey, and share best practices just as our other eTail programs have helped omni-channel retailers across industries. -
Six Community Engagement Strategies To Help Companies Give Back And Gain Business
Forbes Expert Panel
See publicationWhat are some strategies businesses can use to make a positive impact in their region? What are the most effective ways for leaders to ensure that their approach creates positive PR for the company?
-
Forbes: Six Ways To Identify And Target The Ideal Audience For Your New Product
Forbes Expert Panel
See publicationBefore you develop a new product or service, you need to have a target audience in mind. Identifying your primary consumers will help you better market your offerings and connect with your buyers.
The experts at Forbes Business Development Council are no strangers to researching and determining the ideal market for their companies' offerings. We asked a panel of them to share their strategies for identifying a target demographic and catering to that audience through…Before you develop a new product or service, you need to have a target audience in mind. Identifying your primary consumers will help you better market your offerings and connect with your buyers.
The experts at Forbes Business Development Council are no strangers to researching and determining the ideal market for their companies' offerings. We asked a panel of them to share their strategies for identifying a target demographic and catering to that audience through well-planned marketing and branding efforts.
Projects
-
Board Member -NFI
-
Honors & Awards
-
Progressive Grocer: Senior-Level Executive
https://www.topwomeningrocery.com/2019/winners
Every year, Progressive Grocer and the Network of Executive Women honor women who leads and build their community. Progressive Grocer recognizes extraordinary women this year who join the ranks of the Top Women in Grocery.These women strengthen the retail food industry at many levels, within both the retailer and supplier communities. I am honored and humbled to be a part of this amazing group of leaders!
-
PSBJ 40 under 40
Puget Sound Business Journal
Organizations
-
Forbes Business Council
-
- -
Society of Leadership Fellows St George's House - Windsor Castle
-
-The Society of Leadership Fellows is a community of CEOs/Directors limited to 250 members from all industries and sectors of the UK, and also a number of other countries. Leadership Fellows agree to join a high trust Leadership Conversation through which we “nurture each other’s wisdom as leaders”. The aim of the Society is to enable individuals in a wide range of leadership positions to draw on the resources and the space that we offer to support them in their own development as leaders.
Other similar profiles
Explore more posts
-
Fred Schroeder
More Effective Trade Promotions in 2026 – 3 Opportunities to Address Today Throughout the CPG industry, trade promotions & spending increased in 2025, and there is nothing to suggest this will not continue into 2026. It’s interesting; if costs go up, volume slows & trade promotion will increase to address volume shortfalls. If costs come down, list pricing will not – dollars will be focused on trade promotion as there’s a much higher short- to mid-term ROI for a brand. Here are 3 opportunities to consider as you plan for this. As you know, 2026 will be here before you know it! 1. Determine what promotions are left, and what you will be spending in the balance of 2025. For many brands, 4Q is the strongest quarter, there are promotions, and closing the year comes quick in 2026. 2. Develop a process to accrue for these promotions as you finalize 2026 plans & retailers begin to commit to 1Q 2026 performance. Knowing what you are planning to spend and budgeting for it eliminates deduction surprises and plans your cash flow. 3. Leverage your distributor reports to understand what results these promotions are driving to truly increase velocity – if, in fact, it is. This is where the real improvements will happen. Addressing these opportunities starts with a sound process. The distributor / retailer challenge is complex, but everyone faces these same challenges. The complexity is consistent. There's cost-effective assistance! Most brands need this - and in virtually every case, a focus on trade spending pays for itself quickly & ongoing. What other opportunities do you see to improve your trade effectiveness over the next 6 months?
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content