Michael Levin

Not so super Frank C. seems to never get the facts straight. Let''s take the time to review his latest 'drivel' 🧱 FACT CHECK: Setting the Record Straight on “5G Broadcast vs ATSC 3.0” 1️⃣ “5G Broadcast is advancing globally while ATSC 3.0 struggles.” ❌False. ATSC 3.0 is deployed in more countries and more receiver types than 5G Broadcast. Fact: ATSC 3.0 is on-air across the U.S., South Korea, Jamaica, and Brazil (TV 3.0), with additional trials in Canada, India, Mexico, and multiple European markets. Meanwhile, there are no nationwide 5G Broadcast deployments anywhere—only isolated MNO pilots in Germany, Austria, and China. 2️⃣ “ATSC 3.0 can’t be received on phones.” ❌Completely outdated. Fact: ATSC 3.0 reception is active on feature phones, smartphones, tablets, USB-C dongles, gateways, and TVs from multiple vendors. The ecosystem includes Saankhya/Tejas, MediaTek, SiliconDust, and others—commercial hardware, not prototypes. 3️⃣ “5G Broadcast is the only global standard (3GPP).” ❌ Misleading. Fact: ATSC 3.0 is an ITU-recognized international broadcast standard (BT.2037, BT.1877)—same global recognition level as DVB-T2 or ISDB-T. ATSC 3.0 is also natively IP, fully interoperable with 3GPP systems (that’s the foundation of B2X – Broadcast-to-Everything). 4️⃣ “Release 18 feMBMS is a game-changer.” ❌Hardly. Fact: Release 18 adds incremental improvements—larger guard intervals, extended SFN support, and optional return path—but it remains dependent on operator spectrum and core integration. ATSC 3.0 already exceeds feMBMS throughput, spectral efficiency, and modulation flexibility, operating independently in broadcast bands and enabling one-to-many delivery without network load. 5️⃣ “Brazil will also implement 5G Broadcast to complement TV 3.0.” ❌ Blatantly false. Fact: Brazil’s SBTVD Forum explicitly rejected 5G Broadcast for terrestrial TV services. TV 3.0 is based on ATSC 3.0 physical layer technology. The separate MNO-led study on mobile use cases is not part of TV 3.0 and has no official adoption. 6️⃣ “India is aligning with 5G Broadcast.” ❌ Misrepresented. Fact: India’s D2M (Direct-to-Mobile) initiative is ATSC 3.0-centric, jointly developed by Prasar Bharati, IIT Kanpur, and Saankhya Labs. Government agencies recognize ATSC 3.0 as the technical basis for large-scale D2M deployment. 7️⃣ “ATSC 3.0 is its own worst enemy.” ❌Wrong again. Fact: ATSC 3.0 is the only broadcast system proven to deliver UHD, HDR, datacasting, emergency alerts, and IP services at scale—while converging with telecom and satellite systems in real deployments. The global momentum speaks for itself—ATSC 3.0 is the broadcast foundation for the connected world. 🔧 Bottom Line feMBMS is a network feature. ATSC 3.0 is a full system. ATSC 3.0 delivers broadcast-grade performance today—independent, interoperable, and global. The world isn’t “swimming against the current.” It’s following the current—and that current flows through ATSC 3.0.

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Up to 40% of licensing revenue is lost due to poor metadata — highlighting the important role proper metadata tagging has in a media company's success.   In my latest piece for tvTech, I explore how companies can improve metadata tagging to maximize revenue and enhance the customer experience. This includes leveraging AI to quickly review and organize content. But remember, that human oversight and quality insurance is critical to ensure all content is tagged appropriately in context.   Read the full piece here: https://lnkd.in/e_Xsf5hX

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A few takeaways from Connected TV World Summit: The industry is "consolidating while audiences fragment," and operators are doubling down on QoS, partnerships, and live sports to stay competitive. The "set-top box isn’t dead yet", even as younger viewers shift to apps and AI drives up chipset costs. Meanwhile, sports piracy (>$30B annually) is surging and increasingly linked to organised crime — making solutions like EZDRM’s Precision Envelope Management (PEM), with DRM-agnostic dynamic key rotation, more important than ever. DM me to schedule a conversation to learn more. #CTVWS26 #ConnectedTVWorldSummit #DRM #DRMaaS #Piracy

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