Michael Peterman

Research reports don’t fall short because the data is wrong, it's because the story never emerges from the numbers. Reports that are long decks of charts and percentages are useful, but not always memorable or actionable. The best reports do more by highlighting the insights that matter and connecting these to the decisions that follow. Our latest blog explores what makes a market research report genuinely effective as part of our From Numbers to Narrative series. Read it here: https://lnkd.in/d5pgGqyv

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🎧 EPISODE 793: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX - Listen: https://buff.ly/epesdZ8 In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works? Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions. Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://buff.ly/w4W8aBC or ➡️ Subscribe to the #AgileBrand on: Apple: https://buff.ly/cn88tXl Spotify: https://buff.ly/d7RJarO YouTube: https://buff.ly/0nnjkb0 #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips

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Great piece from the Insights Association on how to collect quality data: design smart questions, blend input types, and validate in the real world. Practical tips that every insights pro should bookmark. 👏 https://ow.ly/9RoL50WuJBt

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AI Overviews are fundamentally changing search. While they offer speed to users, they pose critical challenges for marketers regarding discoverability and ROI. Are you ready for a world where your content provides value without gaining visits? This article explores how AI is rewriting the rules of organic search. #aitrends 🔗 https://lnkd.in/gU6GZJjC

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The IPA Bellwether Report for Q4 suggests marketing budgets were re-evaluated amid cost pressures, weak economic conditions and policy uncertainty. Read here: https://hubs.la/Q03-WMSg0 This piece features insights from Paul Bainsfair, director general at IPA (Institute of Practitioners in Advertising); Maryam Baluch, economist at S&P Global Market Intelligence; Mark Howley, COO at Publicis Media and chair of the IPA Media Futures Group; Amy Garrett, UK president at Weber Shandwick; Amy Lawrence, head of digital, EMEA at Publicis Imagine and chair of the IPA Digital Marketing Group; Bill Doris, VP Analytics, EMEA at EssenceMediacom and chair of the IPA Media Research Advisory Group; Jim Kelly, deputy managing director and head of planning at Story and IPA chair for Scotland; Sue Benson, managing director at The Behaviours Agency - Certified B Corp® and IPA city head for Manchester and North West; Penny Took, CEO at Mediaplus Connect and IPA city head for Birmingham and the Midlands. #marketingnews #marketing #advertising

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Marketing scorecard powered by a comprehensive #MarketingAnalytics frameworks has emerged to be the most trusted advisor of a #B2B #CMO. An intuitive marketing scorecard provides the much needed at-a-glance view into the health of #marketing organization. https://buff.ly/3C1BLIB

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📊 Smarter Sampling, Deeper Insights Address-Based Sampling (ABS) has been the foundation of reliable survey research for nearly two decades—but at MSG, we're pushing it even further. By enhancing the standard USPS address file with rich consumer data, accurate phone-to-individual linkages, and improved geocoding, we’ve built a next-gen ABS frame that helps researchers: ✅ Reach hard-to-find populations ✅ Improve stratified sampling ✅ Engage respondents across multiple channels Whether you're designing complex surveys or targeting niche groups, our enhanced ABS solution delivers the precision modern research demands. 🔗 Learn more in our blog here: https://lnkd.in/eguTPRV3 #SurveyResearch #DataScience #Sampling #ResearchInnovation #MarketResearch #AddressBasedSampling #MSGResearch

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Is AI really decreasing website traffic by cutting out search engines? And if so, how is that affecting advertising markets? This MSI working paper analyzes the desktop browsing behavior of over one million users to investigate these questions: https://ow.ly/knYP50Ytypk #GenAI #DigitalAdvertising #MarketingResearch

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Even global consumer brands are wrestling with marketing mix modeling and attribution. EducationDynamics Senior Director of Awareness Marketing, Lora Polich saw this firsthand at POSSIBLE 2026. Read the blog article to explore how we are building better measurement frameworks for higher ed. https://lnkd.in/gG_2xCHj #HigherEducation #MarketingAttribution #Enrollment #EducationDynamics

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The Publishing Consulting Services market refers to the industry that provides expert advice and guidance to publishers, authors, and other stakeholders in the publishing process. As the publishing industry continues to evolve, the Publishing Consulting Services market size is expected to reach $1.4 billion by 2026, driven by a growth outlook that is increasingly favorable, with a market forecast that indicates a compound annual growth rate (CAGR) of 8.5% during the forecast period. The scope of this market encompasses a range of services, including strategic planning, digital transformation, and market research, all of which are critical to the industry expansion. Key forces shaping the industry include technology shifts, such as the rise of e-books and audiobooks, regulatory changes, and shifting consumer behavior, which is driving demand for more personalized and interactive content. Reques More Information: https://lnkd.in/dGicPEqh TrendVault Research & Media

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