Nathan Barry

Hot take from a marketing agency owner: Print isn’t dead. It’s just underused. 🖨️ Especially for local businesses, print still works when it’s done intentionally. ✔️ One clear offer ✔️ One action step ✔️ Clean, readable design ✔️ Timed drops around key dates Print should support your digital strategy, not compete with it. If someone sees your postcard and then finds you online, you’re doing it right.

3

2 Comments

Is your website working FOR you or holding you back? 🌐 One of the biggest decisions business owners face in 2026: WordPress or custom-built website? The answer isn't the same for everyone, and the wrong choice can cost you BIG over time. Here's a quick gut-check: ✅ Need to launch fast on a tight budget? → WordPress might be your move. ✅ Building a complex digital product with high traffic? → Custom dev maybe worth the investment. ✅ Not sure yet? → There's actually a smart "start here" strategy in our latest blog. We laid out everything, real costs, security risks, performance differences, and a step-by-step decision guide. 👉 Read it here: https://lnkd.in/eCztE6e5

2

1 Comment

Most businesses only think about their website when something breaks. Our clients rarely have to. At Waves Web Design, our website maintenance programs take the guesswork out of owning a website — updates, security, monitoring, and fixes are handled quietly in the background so your site keeps working the way it should. While others deal with: Broken pages Hacked sites Plugin conflicts Emergency rebuilds Our clients get stability, uptime, and peace of mind. Learn more about how we keep websites running smoothly: https://smpl.is/aghwl #WavesWebDesign #WebsiteMaintenance #SmallBusinessWebsites #WyomingBusiness #DigitalPeaceOfMind

1

1 Comment

Your franchise might be expanding… but is your website keeping up? Sites get outdated. Design trends evolve. And if your digital presence doesn’t reflect your growth? You’re leaving opportunities on the table. But here’s the catch: If your site has dozens (or hundreds) of service and location pages… A redesign isn’t just a facelift. It’s a critical migration — and if you skip key steps, you risk losing traffic, leads, and local visibility. Here’s how to protect your SEO before, during, and after the launch.  Before you move anything, do this: 1. Know what pages are working. Not every page is a winner, but some are quietly bringing you traffic and bookings. Don’t delete or hide them. 2. Pick the right hosting. Shared hosting won’t cut it. Franchise brands need fast, reliable servers that can scale — especially if you’re launching new locations. 3. Keep everything findable. Google needs to crawl your site smoothly. Slow hosting, missing redirects, or a broken site structure can tank your rankings. 4. Don’t let a new look slow you down. Speed matters more than “fancy.” Your new site should be fast, clear, and mobile-friendly. 5. Launch smart. Push your new site during a low-traffic period. Not Monday morning. And monitor Search Console right after — it’ll tell you if something broke. We’ve seen franchise brands lose 30–50% of search traffic because their redesign forgot the backend stuff. And we’ve seen new sites take off fast when the migration was handled right. And yes — when you pair a strong migration strategy with smart conversion optimization? Google notices. Users stay longer. And your pocket feels the difference. #FranchiseMarketing #FranchiseWebsite #FranchiseSEO #SiteMigration #WebsiteRedesign #FranchiseGrowth #SEOThatWorks #ServiceBusinessMarketing #LocalSEO #TechnicalSEO #LocationPages #FranchiseSupport #FranchiseLeads #WebPerformance #HostingStrategy #SEOPlanning #WebsiteMigration #DigitalTrust #ScalingFranchises #SearchVisibility #ConversionDesign #GoogleRanking #LahavMedia

5

If your brand lives in a PDF nobody reads, it isn’t guiding anything. Check this out 👉 Brand only works when it becomes the internal operating system for decisions. How you respond to issues. How you describe homes. How you onboard staff. How you approve properties. A real brand book defines meaning and behavior, not just colors. When every department uses it, the company becomes consistent and trustworthy. Brand isn’t a guideline. It’s the decision filter for your business. 👉 More in our blog The Booking Brief (check the link in the first comment)

Most contractors are invisible for one reason: They cannot clearly communicate their identity. Not their logo. Not their slogan. Their identity. Who are you? How are you different? Why should customers care? At Level 10, identity is the backbone of everything we do because differentiation creates pricing power, trust, and memorability. Commodity companies compete on price. Identity-driven companies dominate categories. Watch the full episode: https://bit.ly/4eCGXZK

1

1 Comment

There’s a big difference between having a website… and having a website that actually works for your business. This was a recent redesign for Murray Motive here in the Tampa Bay area. The old site had all the right information—but it felt dated, cluttered, and didn’t really reflect the quality of their work. More importantly, it wasn’t guiding visitors toward taking action. The new site focuses on clarity, structure, and trust: • Strong first impression with a clear value proposition • Cleaner navigation and better mobile experience • Service breakdowns that are easy to scan • Strategic calls-to-action throughout Same business. Same services. Completely different experience. That’s the difference good design (and strategy) can make. If you’re curious, you can check out the full case study here: https://lnkd.in/e3xsvZA3 And if your website feels a little more like the “before” than the “after,” I’m always happy to take a look. #WebDesign #WebsiteRedesign #SmallBusinessMarketing #UserExperience #ConversionDesign #TampaBusiness #DigitalStrategy

13

3 Comments

Your small business doesn't need a beautiful website. It needs an honest one. I've watched business owners drop serious cash on custom-designed sites with animated hero sections, parallax scrolling, and a brand color palette sourced from a $500 strategy session. Then they wonder why nobody calls. Here's the uncomfortable truth: customers don't care about your website's aesthetic. They care about three things: - What do you do? - Can I trust you? - How do I reach you? If your site can't answer those in under 10 seconds, your bounce rate is doing the talking for you. A cheap template with real customer reviews, a clear phone number above the fold, and plain-English service descriptions will out-convert a gorgeous custom build every single time. Stop hiring web designers. Start hiring people who understand what your customers are actually afraid of before they buy. #SmallBusiness #WebDesign

6

Hello Business Owners, If someone lands on your website and doesn’t understand what you do in five seconds, they leave. Established brands don’t just “have a website.” They build a digital storefront designed to guide visitors toward action. Pro Tip: Great web design isn’t about looking modern. It’s about clarity, flow, and direction. Visitors should never have to guess what to click next. Think About It: Where is your website intentionally sending people right now?

1

👷‍♀️ Van Matre’s SEO Transformation Van Matre Construction was well-known locally for quality foundation repair, but their digital presence wasn’t keeping pace. Low visibility meant missed opportunities with homeowners actively searching for their services. That’s when they teamed up with Boulder SEO Marketing. We applied our Micro-SEO Strategies℠ to rebuild their digital foundation—just as they reinforce homes—strong, targeted, and built to last. The outcome? - 133% more organic clicks on high-value service pages - 255% increase in impressions for their Boulder location page - Page 1 rankings for “foundation repair Denver” and related keywords Their story proves one thing: with the right local SEO strategy, even the most competitive markets can be won. Read the full case study: https://lnkd.in/eDdgriDg #BoulderSEOMarketing #LocalSEO #CaseStudy

7

Allen Kopelman and I sit down for a conversation about a ton of topics. A big one: What separates a website that actually converts customers from one that just exists online? Check it out this Friday!

1