Articles by Peter V.S.
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Peter V.S. Bond shared this𝗖𝗢𝗠𝗜𝗡𝗚 𝗦𝗢𝗢𝗡 to The CPG Guys: Recorded at Amazon Ads Partners #unBoxed2026, we sit down with Lauren Bernard, Head of Omnichannel Solutions at Amazon, to speak about the launch of Amazon Ads 𝗔𝗴𝗲𝗻𝘁 and the future of DVA+ as the next evolution of DSP! #retailmedia #fullfunnel
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Peter V.S. Bond shared thisFresh off the main stage at Amazon Ads Partners #unboxed2026 dentsu’s Jason O'Toole stopped to snap a pic and to compare notes with me on all the announcements from the industry’s most important ad tech platform, Amazon Ads Agent! #retailmedia #fullfunnel #dva
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Peter V.S. Bond shared thisThe CPG Guys wish to congratulate our friend Matt Wheeler 📱🛒 from Kimberly-Clark on his election to the Path to Purchase Institute Hall of Fame. A well-derived honor bestowed on a true industry luminary!!!
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Peter V.S. Bond shared thisJust a week away from our Masterclass on Out-Ranking the Competition in the age of AI! Join me as I partner with Amanda Wolff from ProductWind and Toby Willse from AdFury.ai to discuss this meaty topic while getting to enjoy some fabulous breakfast and lunch. We'll be providing deep insights, actionable reccomendations, and a whole lot of fun and engaging conversation! We only have a few spots left so register ASAP if you'd like to attend! Register here: https://luma.com/ltvvu3qg
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Peter V.S. Bond shared thisUnileverUnilever’s Neha GovilNeha Govil speaking with Amazon’s Ali Peikon Solomon about conversational AI at Amazon Ads Partners #unBoxed2026 this afternoon in San Francisco #retailmediaAmazon’s Ali Peikon Solomon about conversational AI at Amazon Ads Partners #unBoxed2026 this afternoon in San Francisco #retailmedia
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Peter V.S. Bond shared thisWith the incomparable Beth Bruce all merched out in The CPG Guys swag at Amazon Ads Partners #unBoxed2026 Who wears it better? (Don’t answer that!)
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Peter V.S. Bond reacted on thisPeter V.S. Bond reacted on thisREMINDER : this Wed, Sept 30 I'll be LIVE as The CPG Guys with Dora Cortinas, VP data & analytics, Keurig Dr Pepper Inc. & Stibo Systems Neda N. - Chief product & growth officer. We are recording LIVE from main stage at the Connect conference : https://lnkd.in/gpvfb6zm 📺 With AI now scripting our industry future and shopper path to purchase, here's what to look forward to all captured on a #podcast : 🎤 Three days. 📈 Sixty-plus sessions. 💡 Four hundred like-minded professionals. ⛓️ Connect 2026 is designed so you can dial into exactly what matters most to your data journey – whether you’re there to go deep on product, unlock AI’s potential, build the sustainability data foundation your organization needs, or all of the above. 🎙️ Those attending LIVE, see you there, for the rest, catch the master data conversation influencing your LLM - www.cpgguys.com
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Peter V.S. Bond shared thisAmazon just renamed the media game At unBoxed 2026, Amazon Ads Partners unveiled 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀 𝗔𝗴𝗲𝗻𝘁, folding sponsored ads, Display/Video/Audio, and a brand-new 𝙁𝙪𝙡𝙡-𝙁𝙪𝙣𝙣𝙚𝙡 𝘾𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 type into one AI-first buying experience. The headline: advertisers hand over budget, products, and creative — Amazon's agentic AI plans, executes, and optimizes across streaming TV, video, display, and sponsored ads in a single campaign, with signals flowing between formats so upper-funnel spend actually lifts lower-funnel performance. Then there's DVA+ which consolidates Sponsored Display, Sponsored TV, and programmatic into one simplified buy — goal in, budget in, AI out. Advertisers who want the old manual levers still get "advanced settings," but the default is agentic. Two things stand out to us: 1️⃣ This is Amazon formalizing what we've been saying on the pod for a year: retail media is moving from "self-serve platform" to "AI account manager." The conversational layer isn't a chatbot bolted onto DSP — it's becoming the primary interface for media planning, targeting, and analytics. 2️⃣ The stat Amazon is leading with — natural-language targeting driving 25%+ more unique customers at 10%+ lower CPMs — is the real story. If that holds at scale, it's not a UX upgrade, it's a performance story that CFOs will notice. Full-Funnel Campaigns is live now for all US advertisers. DVA+ rolls out late October. Worth watching whether agency trading desks lean in or push back on ceding this much control to the algorithm.
Peter V.S. Bond commented on a post
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Beth, great having you at unBoxed, and thanks for the recap. Your agency point is the one I keep returning to. When the platform recommends the spend, sells the media and reports the results, brands still need an independent voice asking whether the growth is truly incremental.
As execution gets easier, judgment on creative, cross-retailer budgets and measurement becomes the differentiator. Curious to see how Full-Funnel Campaigns and DVA+ perform once more advertisers have them live. And yes, the swag was excellent!
Peter V.S. Bond commented on a post
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Special thanks to Lea Ciskowski Shackelford & Katie Anderson Warren for making this happen!!
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Peter V.S. Bond liked thisI travel A LOT for work. At some point I realized most of my hobbies needed to be things I could pick up and put down in 30 minute windows because I was basically in a different city every week. For a while, that meant decompressing after work by playing video games. But after a while, that got really boring. I had also been writing a weekly internal email called Feldman Friday Musings, mostly taking things I was seeing and trying to make sense of what they might mean. So a few weeks ago, I decided to reinvest that time playing video games and put it into a new hobby, writing a newsletter. I’ve now published my first five editions of 𝐓𝐡𝐞 𝐌𝐨𝐝𝐞𝐫𝐧 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐅𝐢𝐞𝐥𝐝 𝐆𝐮𝐢𝐝𝐞 and today Omnicom Media just promoted it on their LinkedIn. Pretty surreal! There really wasn’t a grand plan here. I realized that I enjoy writing, I clearly have a lot of ideas, and I had a bunch of little 30 minute windows in hotels, airports and on the road that I wanted to make matter. Very grateful to everyone who has read one, subscribed, sent me a note, disagreed with something, or has been along for the ride. This one feels pretty cool! https://lnkd.in/eRE3Gw_MPeter V.S. Bond liked thisIf you’re not subscribed to the The Modern Commerce Field Guide from Omnicom Media Global Head of Commerce Mike Feldman, you’re missing out on insider insights about the systems, signals and decisions shaping modern commerce. Commerce is changing in real time — and this guide offers real time perspective on trends and innovation across the category, as seen by someone who has spent the past decade on the front lines of the modern commerce revolution. As Mike explains in his first field note, the goal isn’t to predict the future, but to make sense of what’s happening now and what it means for what comes next. The good news is it’s easy to catch- up — and then keep up — with the The Modern Commerce Field Guide - by checking out the link below. https://lnkd.in/eXb5TDjG
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Peter V.S. Bond liked thisPeter V.S. Bond liked thisI’m excited to share that I’m joining UNFI as CMO of Retail! I’ll be leading marketing across UNFI’s retail business, with an incredible opportunity to bring together brand, customer insights, loyalty, digital and performance marketing to drive growth. I’m especially excited to help shape what’s next for Cub, a brand with deep roots in Minnesota and an important place in the communities it serves. This role feels like a natural next chapter for me. It brings together so much of what I’ve loved throughout my career: building brands, understanding customers, connecting marketing to business growth, and working with great teams to turn strategy into something real. I’m grateful for every experience that has led me here and incredibly excited for what’s ahead! A huge thank you to David Best and the entire exec team who have been so incredibly warm and welcoming! This is going to be fun! 😊
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Peter V.S. Bond liked thisPeter V.S. Bond liked thisSeptember was all about collaboration. Grateful for the opportunity to work alongside an incredible Walmart Marketplace team, connect cross-functionally and collaborate directly with sellers who continue to bring fresh ideas, perspectives, and energy to everything we do. 🔆 😃 As we head into October and the holiday season, I’m excited to keep building on that momentum, creating more opportunities to come together and bring new ideas to life. (Followed Mikey Canihan's lead on kicking off the month by celebrating team work). 🎉 Yoshit T. Amanda Ward, MIS, PMP Sarah Day James McPherson Jennifer Aguilar Trevor Brown Antonio R Williams Tad Davis, M.S. Luke Schneider Sri Rajagopalan Peter V.S. Bond 🫶
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Peter V.S. Bond liked thisPeter V.S. Bond liked thisOn this week’s episode of where are Cristina & Paul Van Wert IV … 💭 🍻
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Peter V.S. Bond reacted on this𝗖𝗢𝗠𝗜𝗡𝗚 𝗦𝗢𝗢𝗡 to The CPG Guys: Recorded at Amazon Ads Partners #unBoxed2026, we sit down with Lauren Bernard, Head of Omnichannel Solutions at Amazon, to speak about the launch of Amazon Ads 𝗔𝗴𝗲𝗻𝘁 and the future of DVA+ as the next evolution of DSP! #retailmedia #fullfunnel
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Peter V.S. Bond liked thisPeter V.S. Bond liked thisWhat a few days at Amazon Unboxed! Not only did Mary Charrington and Jason O'Toole crush it on stage representing dentsu, but I also had the opportunity to spend some quality time with my team, see a great band, catch up with industry colleagues, and ride in a Waymo for the first time. Walked away inspired about the new AI capabilities Amazon is bringing to their ad offering —> from smarter campaign planning and optimization to conversational insights, creative development, and agentic AI. So many new ways for us to leverage these tools to help our clients drive smarter, more connected results. Feeling inspired and excited for what’s ahead! Thank you to our amazing amazon team, Gillian Greaves Kellye Chambers Will Lawes Jr. for being amazing hosts! 👩⚕️+ 🤖 = 🚀 Nick Henderson Alex Horowitz Maggie Siegler Jade Mayberry Jacob Davis Brian Wesche Kevin Weigand Stephanie Landrum Steve Durisin Jordan Sagisi
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Peter V.S. Bond liked thisPeter V.S. Bond liked thisWhen partners take the unBoxed mainstage, it says something about where the industry is heading. This year, Dentsu and Skai joined the keynote to announce new products giving advertisers the right conditions to grow, with our partners leading the way. dentsu showcased DVA+ inside Amazon Ads Agent — compressing days of media planning into a single AI-powered conversation. Skai integrated the AMC Expert Tool into Skai Studio, turning custom analytics into action for brands like Liquid Death. The future of advertising isn't just being built by Amazon — it's being built with partners.
Experience & Education
Licenses & Certifications
Volunteer Experience
Publications
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Mobile Engagement Is Now A Retail Necessity
ShopperMatters.com
See publicationRetailers need mobile engagement plans now more than ever
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Kroger “Opts Up” with New Mobile Health & Wellness Platform
SPINS
See publicationAssessment of Kroger’s new product nutritional content customer mobile app.
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52 is the new 61: Kroger's Incredible Record of Growth
ShopperMatters
See publicationKroger set an unprecedented record of growth through its devotion to "customer first" decision principles.
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Where's the Shopper in PetSmart's Acquisition of Chewy.com?
ShopperMatters
See publicationPetSmart claims to “approach everything – from beginning to end – with the customer in mind.” Is this the case in its announced plan to acquire online retailer Chewy.com?
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Closing the Loop on 360 Personalization
ShopperMatters
See publicationSmart displays are emerging as a method of engaging shoppers at the "moment of truth" through mobile personalization of the shopping experience that reflects real-time retail merchandising conditions.
Honors & Awards
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Who's Who in Shopper Marketing 2016
Path To Purchase Institute
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Who's Who in Shopper Marketing 2015
Path To Purchase Institute
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Who's Who in Shopper Marketing 2014
Path To Purchase Institute
Test Scores
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The Gap Partnership
Score: Completed
Complete Skilled Negotiator
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Senn Delaney Behavioral Matrix
Score: Controlling
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Insights Discovery Color Preference
Score: RedYellowBlueGreen
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Strengthfinders
Score: Strengths:
Strategic
Ideation
Context
Intellection
Input -
Myers-Briggs Type Indicator (MBTI)
Score: ENTP
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Hermann Brain Dominance Instrument (HBDI)
Score: RedYellowBlueGreen
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Burnham Rosen
Score: Motivation Profile
Achievement – High, Affiliation – Moderate/Low, Power – High
Burnham Rosen Power Stages Profile: Independence & Interactive Power Dominances
Burham Rosen Interactive Power Profile: RA-Low, MU-High, P&C-Low, WF-Moderate/Low
Languages
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English
Native or bilingual proficiency
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French
Elementary proficiency
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