About
Articles by Sam
Activity
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HubSpot noticed something about AI agents that most sales teams still haven't. Last week they rolled out Agent Hub in public beta, and the problem…
HubSpot noticed something about AI agents that most sales teams still haven't. Last week they rolled out Agent Hub in public beta, and the problem…
Shared by Sam Richter CSP, CPAE
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AP just released updated AI standards in journalism — and it's a validation of something we've believed at Brandpoint Content all along. AP's…
AP just released updated AI standards in journalism — and it's a validation of something we've believed at Brandpoint Content all along. AP's…
Liked by Sam Richter CSP, CPAE
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Last week's Wine and Dine was amazing, hosted by BOAR Communities. It was great connecting with so many leaders who are committed to continuous…
Last week's Wine and Dine was amazing, hosted by BOAR Communities. It was great connecting with so many leaders who are committed to continuous…
Liked by Sam Richter CSP, CPAE
Experience & Education
Licenses & Certifications
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Certified Speaking Professional (CSP) - Earned by fewer than 12% of speakers worldwide
National Speakers Association
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Corporate Board of Directors Academy - Board Governance Certificate Program
Saint Mary's University of Minnesota
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Executive Director Leadership Program - Nonprofit Executive Leadership Certificate
University of St. Thomas
Publications
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Take the Cold Out of Cold Calling
Beaver's Pond Press
See publicationTake the Cold Out of Cold Calling is a USA Book News Award winner named Sales Book of the Year. The book introduces sales professionals, executives, and business owners to the art and science of sales intelligence: how to find the right information, identify the right opportunities, reach the right decision makers, and turn insight into more meetings, better relationships, and bigger results.
Long before generative AI existed, the book was already teaching readers how to use search…Take the Cold Out of Cold Calling is a USA Book News Award winner named Sales Book of the Year. The book introduces sales professionals, executives, and business owners to the art and science of sales intelligence: how to find the right information, identify the right opportunities, reach the right decision makers, and turn insight into more meetings, better relationships, and bigger results.
Long before generative AI existed, the book was already teaching readers how to use search engines, social media, the Invisible Web, and subscription databases to gain the inside knowledge most never thought possible. The principles in the book are the foundation of my keynote programs and every business I've built since: Intel Engine, IntelLeads.ai, You Got Intel, and Certified AI 360.
The tools have evolved into AI. The mission hasn't changed.
Honors & Awards
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01. National Speakers Hall of Fame (CPAE)
National Speakers Association
The Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame is the highest honor a professional speaker can earn. A lifetime award for speaking excellence and professionalism, fewer than 250 speakers in the world hold this designation. Awarded by the National Speakers Association.
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02. Professional Speaker Lifetime Achievement Award
Minnesota Chapter, National Speakers Association
Awarded the Minnesota Professional Speakers Hall of Fame for Lifetime Achievement Award for excellence in professional speaking
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03. Minnesota Professional Speaker Hall of Fame
Minnesota Chapter, National Speakers Association
Inducted into the Minnesota Professional Speakers Hall of Fame for excellence in professional speaking.
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04. IES Speaker of the Year
Institute for Excellence in Sales
Annual recognition for the top keynote speaker in the sales profession. Awarded based on attendee ratings, audience impact, and program excellence.
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05. Top 15 Highest Rated Speakers for Virtual Events
eSpeakers
Annual industry recognition for the year's top-rated virtual and hybrid event keynote speakers, based on client ratings, production quality, and audience engagement.
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06. Top 30 Global Guru in Sales and Marketing
Global Gurus
Annual ranking of the world's top 30 thought leaders in sales and in marketing. Recognized in both categories. Awarded by Global Gurus based on peer voting, original work, and industry influence.
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07. Top 25 Most Influential Sales Leaders
Salesforce
Industry ranking recognizing the year's 25 most influential sales leaders, executives, and thought leaders shaping the future of professional selling.
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08. Top 50 Sales Keynote Speaker
Top Sales World
Industry ranking of the top 50 keynote speakers in sales and revenue performance.
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09. Inc. Magazine Entrepreneur of the Year Finalist
Inc. Magazine
Inc. Magazine's Entrepreneur of the Year program recognizes outstanding leaders building high-growth, high-impact organizations.
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10. Codie Award - "Oscars" of the Software Industry
Software & Information Industry Association (SIIA)
The Codie Awards are the software and information industry's most prestigious peer-recognition awards, often called the "Oscars of the software industry." Awarded for innovation and excellence in software, content, and information solutions.
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11. Sales Book of the Year - Bestselling Sales Book of the Year
American Association of Inside Sales Professionals
Industry recognition for the year's most impactful sales book, awarded for "Take the Cold Out of Cold Calling," which has helped hundreds of thousands of sales professionals find better opportunities and win more business.
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12. USA Book News Award Winner
USA Book News (USA Best Book Awards)
National book award recognizing excellence across multiple categories. Awarded for "Take the Cold Out of Cold Calling," my book on sales intelligence, prospecting, and business development.
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13. Forty Under 40
Minneapolis/St. Paul Business Journal
Annual recognition program honoring the top business leaders under age 40 in the Minneapolis/St. Paul region for professional achievement, leadership, and community impact.
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14. Gold Award, International Film Festival
International Film Festival
Gold Award recognition for excellence in produced creative work, awarded at an international film and video competition for advertising, broadcast, and corporate productions.
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15. Webby Awards
International Academy of Digital Arts and Sciences
The Webby Awards are the leading international awards honoring excellence on the Internet, often described as "the Internet's highest honor." Received multiple Webby Awards for digital, interactive, and online creative work.
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16. Telly Awards (numerous)
The Telly Awards
The Telly Awards honor excellence in video, television, and digital content across all platforms, recognized as one of the most prestigious awards programs for produced content. Received multiple Telly Awards for creative work in advertising, broadcast, and corporate film production.
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17. Best of Show Awards - American Advertising Federation (numerous)
American Advertising Federation (AAF)
Best of Show is the highest honor at the American Advertising Federation's annual ADDY Awards competition, the largest peer-judged advertising creative competition in the industry. Received multiple Best of Show wins for advertising campaigns and creative direction across print, broadcast, and integrated media.
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18. PRSA Awards - Public Relations Society of America (numerous)
Public Relations Society of America (PRSA)
PRSA Awards recognize excellence in strategic communications, public relations, and reputation management. Received multiple PRSA awards for branding, reputation, crisis management, and public relations campaigns on behalf of Fortune 500 and other clients.
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19. Scholastic All-American
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National honor recognizing combined academic and athletic excellence among collegiate football student-athletes. Awarded to a small percentage of NCAA football players each year based on GPA, athletic performance, and leadership.
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20. Varsity Letter Winner - Football
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Earned four varsity letters as a member of the University of Minnesota Golden Gophers football program in the Big Ten Conference, NCAA Division I-A.
More activity by Sam
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I'm grateful to be recognized as a 2026 Minnesota Super Lawyer in Cannabis Law. More than three decades into my legal career, one thing hasn't…
I'm grateful to be recognized as a 2026 Minnesota Super Lawyer in Cannabis Law. More than three decades into my legal career, one thing hasn't…
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An insurance tech firm just put Claude Sonnet 5 on live systems to run intake and claims setup. This is actual paid work moving through the pipeline,…
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What if AI training became your best growth path and retention tool for staff? A 2025 Pew Research Center survey of over 5,000 U.S. workers found…
What if AI training became your best growth path and retention tool for staff? A 2025 Pew Research Center survey of over 5,000 U.S. workers found…
Shared by Sam Richter CSP, CPAE
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Excited to share that I passed the CFP® Certification Examination. This has been one of the most challenging and rewarding goals I’ve worked toward.…
Excited to share that I passed the CFP® Certification Examination. This has been one of the most challenging and rewarding goals I’ve worked toward.…
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So nice to be back in the Land of 10,000 Lakes this morning getting to keynote the Minnesota Association for Pupil Transportation’s Train The Trainer…
So nice to be back in the Land of 10,000 Lakes this morning getting to keynote the Minnesota Association for Pupil Transportation’s Train The Trainer…
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I’m excited to share that following my recent graduation from the University of Kansas, I have officially started a new position as Senior Operations…
I’m excited to share that following my recent graduation from the University of Kansas, I have officially started a new position as Senior Operations…
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Stop writing prompts from scratch every single time. Build a prompt library instead. I used to type a fresh instruction every time I opened Claude…
Stop writing prompts from scratch every single time. Build a prompt library instead. I used to type a fresh instruction every time I opened Claude…
Liked by Sam Richter CSP, CPAE
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Twenty-six years ago, I began an adventure called Hardcore Computer now LiquidCool Solutions. At the time, I had no idea it would help spark a…
Twenty-six years ago, I began an adventure called Hardcore Computer now LiquidCool Solutions. At the time, I had no idea it would help spark a…
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Here's a question that might make you a little uncomfortable: if someone ran a psychological profile on you, what would it say? Your core values…
Here's a question that might make you a little uncomfortable: if someone ran a psychological profile on you, what would it say? Your core values…
Shared by Sam Richter CSP, CPAE
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An AI just profiled me. My values, my decision-making style, my fears, even the words that make me say "instant yes" versus "instant no." It was…
An AI just profiled me. My values, my decision-making style, my fears, even the words that make me say "instant yes" versus "instant no." It was…
Shared by Sam Richter CSP, CPAE
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