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Shaun Hall is a dynamic leader and visionary in the affiliate marketing industry…
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Shaun Hall shared thisSince we're now in Q4, or as I like to call it, "Circle Back Season." I want to circle back on something I've been meaning to talk about for awhile now. I've found that most expensive sentence in affiliate marketing is "the numbers look about right." I have heard it said with total confidence roughly four minutes before a six figure discrepancy walked into the room. Nobody ever says it afterward. Funny how that works. Tracking fails quietly. A broken postback doesn't send a strongly worded email. It just sits there, eating your margin like a racoon in the garbage can, while the dashboard glows a calm and reassuring green and everyone in the Monday meeting nods like they understand what they are looking at. So here's a ten minute audit that will either calm you down or ruin your entire week. Pull the last seven days of conversations from your platform. Pull the same seven days from your advertiser. Put them side by side. Under five percent apart, congratulations, you live in the real world where nothing is perfect. Over five percent, you have a leak, and leaks have addresses. Now, I said ten minutes. That was a lie of optimism. If you've ever hit export, wandered off to refill your coffee, come back, and found the spinning wheel of frustration with the exact same energy you left it with, you already know how this goes. your clicks live in one place, your conversions live in another, your spend lives in a spreadsheet somebody named FINAL_v3, and somehow the ten minute audit has become an entire Thursday. While you're in there, ask the rude question. How many of those clicks are actually real people? Plenty of reporting will happily count anything with a user agent and a dream, and I have yet to meet a bot that called to say they loved the offer. I spent years living inside those spreadsheets, so trust me when I say I get it. I've stared at the spinner, and I've been on the call where two sets of numbers refused to agree and everybody pretended that was normal. It isn't normal. It's just familiar, and those are very different things. That's why Jake Kauffman, Joey Hinkle, Chad French and I started ClickGo. Here, the clicks, the conversions and the spend live on one screen, and the junk traffic gets stopped before it ever touches your numbers. If you're curious what that feels like, shoot me a message. I'll personally walk you through ClickGo myself, and show you what a Monday looks like when the data agrees with itself on the first try. If you know me, I'm not one for a pitch deck, some fancy scripted sales process or anything like that. Just two people talking about what the future of tracking looks like. Sorry Trash Pandas.
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Shaun Hall posted thisI saw a post on here over the weekend that caught my attention. It said that more than half of U.S. employees are burned out. That's not the shocking part. The reason that many of them are burned out were mostly all organizational. Unmanageable workloads, bad communication, no support, unfair treatment and an unholy amount of pressure. That sent me down a little rabbit hole, because I think a lot of companies misdiagnose why good people leave. These companies assume the person just hated their job. Usually, the job is the part they actually liked. It was the jungle gym built around the job that wears them down. Five approvals for a decision nobody wants to own. Three meetings to recap the meeting where nothing got decided. Training that consists of "here's yoru login, Good luck!" A manager who only shows up once something goes wrong. A career path stored somewhere near the Ark of the Covenant. It all takes its toll. Gallup found 51% of U.S employees are watching for or actively looking for a new job. Think about that. Right now, statistically over half of your employees are looking for a new job. 42% of people who have quit said that their exit could have been prevented, and 70% of those said better day to day management would have kept them. Randstand's 2025 Workmonitor found 83% of employees say community matters to them, and 55% would leave if they didn't feel like they belonged. Gallup and Workhuman followed close to 3,400 employees for two years and found people getting high quality recognition were 45% less likely to leave. The energy spent calling out great work should outweigh the energy spent making someone feel like a federal suspect for getting something wrong. Right now wins get treated as the bare minimum and mistakes get three meetings and possibly a commemorative plaque. Snacks, swag and a townhall about how the company is "A Family" won't fix that. Culture is how people get managed, developed and treated when nobody's looking. Fixing the problem is cheaper. Gallup estimates that replacing an employee costs half to twice their annual salary. On a $60k role, that's $30k-$120k. Keeping that same person with a 5% raise costs $3k. Most companies will spend more time on a replacement than on a real conversation, some kuddos and a small pay bump. The market is loaded with top tier talent right now. That makes it easy to get lazy about the people you already have. Don't. Take inventory of your systems, your processes, your culture and your current team. As leaders, we have to keep re-recruiting our best people. Make them feel valued, supported and rewarded, because eventually they stop asking what their future looks like with you and start building one on their own without you. What are some ways you've seen companies going above and beyond lately for their top talent?
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Shaun Hall posted thisSuccess has a real funny way of improving people's memories. Buckle up. I had a call this morning with someone fairly new to my industry. There wasn't an agenda or a pitch attached to it. They messaged me and said "Hey, can I call you? I just need to talk to someone I can trust." It reminded me how vulnerable that can feel when you're new to this space. I mean this industry is full of big names, big personalities and people who know everyone. Finding your place can feel like musical chairs when you're the only person without one. Which lead to this stream of consciousness. ClickGo. has had a hell of a six months. We've separated ourselves, people are noticing and the growth is real. I've also noticed some people treating me differently. I've had plenty of hills and valleys in my career, and I notice patterns. It's hard to ignore people rewriting history in real time. People who mishandled you when they saw you no longer added value to them tend to remember things differently once you start getting a name for yourself or they start to see your stock rise. The door that they slammed in your face somehow magically becomes, "I always knew you'd figure it out." Apparently, some people believed in me SO quietly that neither of us heard it. I haven't forgotten how those moments felt. I remember who answered before my name carried any weight and who offered genuine guidance with nothing to gain. I also remember who made me feel like I was asking too much when I only wanted basic respect or decency. And yes, I notice when someone rediscovers my telegram because they need an introduction or access to my network. Ironically, I'm usually still happy to help. You see, once your table is full, everyone looks like a friend. The better way to measure this is by looking at who invited you to their table when you had nothing to bring. Who spoke well of you in rooms you weren't in, and who tried to beseech your good name in those same rooms. Remember who took a chance on you before it looked like the smart business decision. My discernment comes from comparing how people treated me when I needed them vs how they acted when they needed me. That has shaped how I treat others. I make time for people who are new, rebuilding or in a valley that makes them question whether they long here. Trust me, I've had those valleys and thoughts. I don't always get it right. I get busy, I miss calls, I don't make time to get a beer with Alejandro "Alex" Pomareda as often as I should. But someone sent the ladder down for me. What's the point of climbing if you just pull it up behind you? If you're at a crossroads, need a sounding board or just need someone in your corner, reach out. You don't need a big name, impressive title or anything to offer in return. Sometimes you just need someone to pull out a chair for you. If that's you, my Telegram is @Luck909.
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Shaun Hall shared thisWhat started out as taking one of the only sponsorship opportunities left at our first Affiliate World show has turned into one of our biggest successes. We've all been there before. Spending countless time pulling multiple reports, going to multiple pages, and working on an inefficient legacy tracking platform. A platform that wasn't built by anyone who has recently had a need for a platform themselves. It's stressful. We built ClickGo to eliminate that stress, and cut down on wasted time by making a platform that is efficient that meets the needs of those of you who rely on these platforms each day. So why NOT sponsor the massage station at these shows? It's a physical manifestation of the feeling you get by switching to ClickGo. It's how tracking SHOULD feel!Shaun Hall shared thisLegacy platforms can be a pain in the neck. We're here to fix both! ClickGo is back as the official massage sponsor at Affiliate World Americas in Cancun. Stop by, relax, and see how tracking should feel! Affiliate World Conferences Jake Kauffman Joey Hinkle Shaun Hall Chad French
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Shaun Hall shared thisOn the heels of a very successful and fun Contact.io, I'm heading out again next week for Affiliate World Conferences first show in Cancun! Me and the team are heading south of the border to continue to spread the word about legacy platform bloat and outdated pricing models. We're also showing you that there is another option, ClickGo! We are happy to show it to you at our booth, unless you'd rather pull up a stool at the cantina and see it for yourself while looking at the beach. Either way, my DM's are open if you want to set something up!Shaun Hall shared thisIt's a good thing our bags stay packed because Cancun, here we come. Affiliate World Americas hits September 7-8, and the ClickGo team is showing up in full force. Jake Kauffman, Joey Hinkle, and Shaun Hall will be at Booth A58 all weekend, ready to talk shop. Legacy platforms often times miss the mark on attribution and fraud detection. If you want to talk tracking that DOESN'T fall apart when you need it most or If your current setup has you crossing your fingers every time a postback fires, we should talk. Bring your questions, your worst tracking horror stories, or just come say hey. We'll have answers, and probably a few good stories of our own. See you on La Playa! #AffiliateWorldAmericas #ClickGo #AffiliateMarketing
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Shaun Hall shared thisOur CEO, Jake Kauffman, shared some of the story of how ClickGo came to be. While we've only started taking on clients six months ago, the platform itself goes all the way back to 2008. Honestly, that is what makes us different. ClickGo wasn't built in a boardroom, wasn't built by a team of developers who just reskinned a looker studios dashboard and wasn't built by people who have never used a platform in a real world scenario. It was built by industry veterans who have held just about every job in the affiliate and performance marketing space. We continue to evolve each day to meet the needs of our clients. We aren't asking them to meet us where we are like most of the options that exist. Take a few moments, read the history and if you want to see how the platform would work for your specific business then hit me up!Shaun Hall shared this6 months ago, ClickGo launched publicly. But the real version of that timeline starts in 2008. That’s when the first version was built inside my affiliate network I launched when I was 15, Express Revenue. For 18 years it was battle-tested by running a real network, and problem solving for our team and clients every day. That’s just me though, Shaun Hall, Joey Hinkle,Chad French, and more being apart of this industry veteran team has given me and our clients all the confidence in the world that someone amazing is looking after everyone. Every feature of ClickGo came from someone’s actual workday. What would make my finance team lifes easier? What would save my affiliate managers an hour or more of repetitive setup? What would make advertiser managers workflows more efficient? What would make publishers actually want to log in and live inside the platform vs depend on there other dashboards? Not product managers just for the sake of developing, but Problem-solving, efficiency tweaks, and this was compounded over 18 years. Tested for 18 years. In beta since January. ClickGo public since March. In just these 6 months, we’ve seen enormous growth, reception, positive feedback, and welcoming. For that, I'm grateful and say Thank You to all of our our clients, partners, our team here, and industry friends. One of the most exciting and powerful item we expanded on since launch is our full AI Agent readable API for admins, publishers, and advertisers, with an Ask AI built in to automate workflows. You can literally say: “Add a new campaign called XYZ, advertiser is ABC, pays us $50, pay pubs $40, Send me postbacks and all publishers who run this verticals tracking link.” “Set a custom rate for this publisher.” ”Who’s slowing down this week, and why?” And it just happens. No 14 open tabs. No waiting on a legacy platform to add there 3rd feature of the year, but 4th price raise. This is just one of the many items that “Reinvented for Efficiency” means to ClickGo. It a mission and a principal for us. However, even with 18 years of testing, and being launched 6 months ago, we are just getting started. If you’re still fighting your legacy tracking platform, annoyed with helpdesk and lack of support, instead of running to a help desk, putting up with price raises, and just dealing with it. Hit us up. My DMs are open.
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Shaun Hall shared thisDenver’s one of my favorite cities in the country. And I’ve made a last minute decision to head back! Every trip I took there during my time at Diablo was great. The mountains, the energy, the way that city does business. Now I get to go back wearing a different jersey. August 23-25, I’m at Contact.io representing ClickGo. If you’re going to be in Denver next week, let’s connect. Coffee, drinks, whatever works. I’d love to catch up with old faces and meet some new ones. See you out there.
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Shaun Hall shared thisNext week I'm joining ADWEEK, Tipalti and a few industry icons for a webinar on partnerships and creator networks. Lee-Ann Johnstone, Alex Horton, Juan Zorrilla and I are on a the panel talking about how to actually find, keep, and grow partnerships that mean something and that last. You don't win in this business without real relationships. It's a big part of why ClickGo has grown as fast as it has. Tune in next Wednesday at 1pm ET.Shaun Hall shared thisYour best partners won't warn you before they walk. 81% of organizations call their partner networks vital to growth, yet 26% lost partners last year to friction they never saw coming—and it's not just about compensation. Join us on August 12 for a discussion with Lee-Ann Johnstone, Juan Zorrilla, Alex Horton, and Shaun Hall on what keeps partners loyal as you scale globally. 🔗 Register now: https://lnkd.in/gakqkgny #sponsored
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Shaun Hall shared thisDavid Stodolak always pulls the best out of me whenever I get lucky enough to sit down with him on the LFG Show podcast. This time was no different. What the ClickGo team and I are doing is truly something special. When we say we're built different, it's because unlike legacy platforms that were built with where the industry was going over the last decade, we built something that works with where the industry is going over the next decade. There is a saying that says "What got us here, won't get us there." The platforms that got you to where you are today, aren't the ones that will get you to where you need to go tomorrow. That's what David, Joey and I discussed on the most recent Episode of the LFG show. Click the link below to watch the full episode. https://lnkd.in/gagiMeRTShaun Hall shared thisANOTHER BANGER 💥 On the latest episode of The LFG Show I sat down with Shaun Hall and Joey Hinkle from ClickGo to discuss why the traditional approach to call tracking and attribution is no longer enough in today's performance marketing landscape. We talked about: • Why delayed reporting is costing businesses real money • How click-level visibility changes decision-making • The future of fraud prevention and traffic quality • Why operators need actionable insights—not more dashboards • What modern tracking should actually look like in 2026 The performance marketing industry is evolving quickly. The companies that embrace faster, cleaner, and more actionable data will have a significant advantage over those relying on yesterday's tools. Great conversation with two people who are helping push the industry forward. Watch the full episode here: https://lnkd.in/efZjKXC8 I'd love to hear your thoughts—what's the biggest challenge you're seeing with attribution and tracking today?
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A bunch of 10 year+ industry vets joined forces to build a tracking and attribution platform to compete with the legacy platforms in a true david and goliath story. Would be happy to share it with you and your audience.
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Shaun Hall liked thisShaun Hall liked thisFeatured site of the day: LearnCowork.net I built LearnCowork with AI to help people actually use these tools in their day-to-day work. Through LearnCowork, I offer hands-on AI training and consulting for individuals and teams. We focus on the work you actually need to get done, from research and content to marketing workflows and building websites or apps. Sessions happen live: I show the process on my screen, then guide you through real work on yours, tailored to your job responsibilities. The goal is to help you get comfortable using tools like Claude Cowork, Codex and Replit, then apply them to real projects in your business. One useful feature is the free time-savings calculator. Put in the time you spend on research, reports, email and admin work, and it estimates where AI could help. You can try it here: https://lnkd.in/ejqpBWt6 This is what I like about AI coding. You can take an idea and build a website around it, including useful tools visitors can interact with. Take a look: https://learncowork.net/ If you need an AI-coded website, project or app, let me know.AI Training for Teams & Individuals: Claude, ChatGPT, CodexAI Training for Teams & Individuals: Claude, ChatGPT, Codex
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Shaun Hall liked thisShaun Hall liked thisIT STARTS TODAY! ❤️🎉 Do Good Delray is officially here, and October is about to be packed with incredible events, meaningful partnerships and plenty of ways to DO GOOD right here in Delray Beach. All month long, local nonprofits and businesses are teaming up to Partner with Purpose, bringing our community together while supporting causes that make a real difference. And none of it would be possible without the amazing sponsors who help bring Do Good Delray to life! ❤️ A HUGE thank you to: ❤️ Vertical Bridge ❤️ MasterWing Creative Agency ❤️ Seacoast Bank ❤️ Bank OZK ❤️ Palermo's PayJunction ❤️ Paradise Everything Boating ❤️ Edera Med Spas ❤️ Promo Girl / P&S Promotional Specialties, Inc. The calendar is full, the partnerships are ready and the fun starts NOW. 🙌 Let’s make October a month of doing good, Delray! ❤️ See what’s happening all month long: https://lnkd.in/e8kfESuW #DoGoodDelray #PartnerWithPurpose #DelrayBeach #delraychamber
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Shaun Hall reacted on thisShaun Hall reacted on this"Here's your tag, Dustin. Have a good time." That's how fast CJU 2026 started. I sat down with Brian Blancho of TicketSmarter to review CJU using my 12 categories for rating events. Brian's been in affiliate since 2007, and this was his fifth CJU. Part 1 covers registration, the event app, food, the venue and the sessions. As Brian said, there's still something to be said for meeting in person. Watch to see how each one rated, and stay tuned for Part 2. #AffiliateMarketing #CJU #AffiliateNerdOut
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Shaun Hall reacted on thisShaun Hall reacted on thisMeet Homes, my new dot from ChatGPT 👑 I’ve been looking for one master assistant to help me keep my websites, apps, marketing and client work moving. This new personal AI assistant experience is exciting! We’re already off to a great start. I’ve been explaining what I want done, and Homes has already helped review my portfolio and existing automation, prepare a client proposal, find consulting leads and send follow-ups. My goal is to build toward an assistant that knows my priorities, helps coordinate the work and keeps track of what needs my attention. Still early, but just explaining what I want to accomplish has already gotten real work moving. Looking forward to seeing how far we can take this!
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Shaun Hall reacted on thisShaun Hall reacted on this2027 is closer than you think. 👀 If “we should really start planning that” is already being tossed around for your 2027 events, now is the time to start. Whether you’re planning a conference, executive dinner, retreat, trade show presence, networking experience, or something completely different, the details add up FAST. That’s where��Utility Studio by Sara Malo comes in. I help take the big idea and handle the moving pieces — planning, logistics, experiences, partnerships, sponsorships, trade show support, and all the little details that somehow become very big details. 😉 You bring the vision. I’ll help get it done. Planning a 2027 event? Let’s talk before the calendar fills up. 🗓️ 📩 sara@utilitystudiobysaramalo.com Utility Studio by Sara Malo Sara Malo #UtilityStudio #2027Events #EventStrategy
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Shaun Hall reacted on thisShaun Hall reacted on thisSince we're in October now, can we please save the ghosting for Halloween?
Experience & Education
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Event Chair
Relay For Life West Palm Beach
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AFFY Award
Affiliate Ball
The AFFY Awards are a prestigious annual award program in the affiliate and performance marketing industry, established in 2012 by Darren Blatt. These awards recognize outstanding individuals and companies, particularly in lead generation, for their innovation and leadership.
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