Michael Sherman

Unlock the potential of your business with effective Medicare lead generation strategies. For businesses targeting the Medicare market, understanding your audience is key. • Leverage data-driven insights to tailor your approach. • Use lead magnets like eBooks and webinars to engage prospects. • Optimize content with SEO to increase visibility. • Harness social media platforms to reach potential leads. • Personalize outreach to improve conversion rates. Here's what that looks like: create a targeted Facebook ad directing users to a free guide on Medicare benefits. Are you ready to transform your outreach into high-quality leads? To read our full article, click here https://lnkd.in/g26f2bCu #LeadGeneration #Medicare #DigitalMarketing #SEO #SocialMediaMarketing

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Keyword Planner now offers forecast breakdowns by city, region, and device—giving advertisers more granular insights within saved plans. A boost for local and cross-platform strategy. Read more: https://lnkd.in/d6Uw2AfN #GoogleAds #KeywordPlanner #PPC #SearchMarketing

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Annual planning has a way of revealing how optimistic we are about time, energy, and attention. New year, new me, amirite? We just wrapped our EOS annual planning sessions with the amazing Leslie Camacho, and I’ll be leading our marketing department’s annual this week. Focus is the thing I’m thinking about most. Annual planning rarely fails on logic; it fails on capacity math. Ten goals that each require 20% of your team’s focus don’t add up to 100%. They add up to fragmentation, context-switching, and mediocre execution. Goals become impossible when they compete for the same limited capacity. Aspirational goals matter. They should stretch you. But priorities demand tradeoffs. That's the uncomfortable thing EOS forces us to face. • What are the few things that truly move the business forward this year? • What must be true by December 31? • And what—however exciting, shiny, or long-term-important—doesn’t make the cut right now? Focus is the disciplined protection of energy, attention, and execution (all finite resources, despite what our optimism tells us). I’ve learned (mostly by doing this the wrong way, for way too long) that a short, disciplined list beats a long, inspiring one every single time. Real progress comes from saying no early and often.

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Running a franchise or multi-location brand? 1) Standardize your brand voice, visuals, and core offers. 2) Localize SEO, content, and PPC for each city or neighborhood. 3) Track performance at both brand and location levels. 360 Site Design builds multi-location web design and marketing systems that make this manageable—and profitable. See how it works at https://360sitedesign.com. #franchisemarketing #multilocation #digitalstrategy

Email marketing offers something no social platform can — a controlled communications channel. That and its high ROI are just a few of the many reasons why marketers still 🫶 email. New infographic in @MediaUpdate: #emailmarketing https://zurl.co/mX1oy

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Is this "Marketing" or "Sales"?  Scenario: Meeting with prospective client (professional services or home services) > consultative guidance/meeting > preparing presenting the solution proposal > presenting/pitching a proposal so provide services to be a solution for you client > obtaining confirmation of approval or declining of the proposal. I'll comment my opinion but I'm curious how others think about it in their business. This common scenario as multiple friction points from establishing trust and expertise, fit (who, what, why, how), timing, action items for both the "sales person" and client to complete in order to close a deal. So is this Sales or Marketing?!

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In the bustling city of Atlanta, competition is fierce. Every business wants to stand out, but how do you ensure your website is the one that gets noticed? Enter link building, a crucial part of SEO that can elevate your site from obscurity to prominence. Link building isn't just a technical process; it's an art. It involves understanding your target audience, identifying opportunities for collaboration, and creating content that others find valuable enough to link back to. But why is this important? Because links are like votes of confidence from other sites, signaling to search engines that your content is valuable. Have you ever considered how link building could transform your online presence in your local area? Share your thoughts on how link building has impacted your business or what you'd like to achieve with it. #AtlantaBusiness #DigitalMarketing

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Some agencies treat communication like a monthly box to check. Not us. At Ascend, we believe in being reachable, not overextended. That means: 1️⃣ Clear expectations and responsive check-ins 2️⃣ Proactive updates before they’re requested 3️⃣ Prioritizing signal over noise in every interaction We don’t flood inboxes or hop on calls just to “touch base.” We show up with value, context, and clarity—every time. Because the foundation of any long-term partnership is communication that respects both your time and ours.

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On this episode of the podcast, I’m joined by guest Robin Bonn as we explore why agencies often struggle with true differentiation. We discussed practical strategies for standing out in the marketplace. If you’re looking for clear, actionable advice on building a distinct and successful agency, this episode is for you. Click here to listen to the full episode: https://bit.ly/4pd5GWv Many thanks to our presenting sponsor White Label IQ for their support.

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Make sure you're creating a compelling brand story that creates a positive experience that resonates with your audience with these tips. #Storytelling #Branding

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Email marketing gives companies reach, control and value. These strategies can help you overcome challenges to boost your email marketing success. https://lnkd.in/g7BZgJUZ

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If improving local search visibility is a priority, customer reviews should be part of your strategy. Here's the right way to do it... From stronger visibility in local search results to increased trust with potential customers, reviews send important signals to both users and search engines. 🔑 What this article covers: • Why review quantity, quality, and recency matter • How star ratings affect local search visibility • The role of responding to reviews in building engagement • Practical ways to turn feedback into SEO results Whether you are a local business owner or a marketer, this article offers actionable insights to help you get more value from customer reviews. https://hubs.la/Q03Zt5210 #LocalSEO #CustomerReviews #DigitalMarketing #SEO #ReputationManagement

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Local SEO isn’t just about rankings, it’s about visibility and trust as well. Here are key steps to implement now: 🔹 Complete your Google Business Profile 🔹 Use geo-focused keywords 🔹 Produce local guides & news posts 🔹 Encourage & respond to reviews 🔹 Track performance monthly Learn more: https://bit.ly/3YdxM8E #FreeTips #LocalSEO #SmallBusiness

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I love Mondays because the best weekly show airs (Marketing O'Clock)...and bonus, thank you for making my day extra special with a shoutout about my latest Search Engine Land article about how to read Meta Ads metrics like a system, not a scoreboard: https://lnkd.in/gqaKhUKQ

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