Loved chatting with
Modern Retail for this story - only wish this piece had been longer (!) in exploring “what’s working in food right now”.
Gabriela Barkho brings up some sobering data: according to
Carta, 2025 was a rough year for consumer startups. Combined, consumer startups raised about $800 million in the first quarter of last year, the lowest since 2019. The report also showed the median seed round raised by consumer startups in that period dropped to about $700,000, the lowest in six years.
There are so many reasons for the shift in funding in consumer.
- There’s the mega-vacuum that is AI. Crunchbase estimates roughly $316 billion of AI startup funding across 2024–2025 alone, according to
Barron's. If you add annual global private AI investment from 2019–2025, you're looking at roughly $800 billion–$1.2 trillion cumulatively.
- There is some fatigue and impatience around consumer exits (something I speak to in the article).
- There’s also new discipline and efficiency entering the world of consumer brands. Blame it on lack of funding and with it, the “path to profitability” focus; it’s put more weight on founders and teams to be efficient, reduce burn and limit their reliance on external capital.
There will continue to be mega rounds like the ones
Gabriela highlights in this piece and we suspect there will be even more quiet, modest raises happening for businesses that have proven efficiency. Those companies are the ones commanding investment, and in many cases, not focused on the big announcement or press that used to be a hallmark of the industry.
New Fare Hallie Bonnar Daisy Bowes Williamson Sabrina Wong Sophie Michaels
https://lnkd.in/etUdfBQA
Brami's and Mosh's recent funding rounds show what's winning in food right now
Brami's and Mosh's recent funding rounds show what's winning in food right now